Summary
Overview
Work History
Education
Skills
Websites
Certification
Honors Awards
Languages
Timeline
Generic

George Levy

Summary

Award-winning blockchain & cryptocurrency marketing executive, expert instructor and social media influencer. Well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with 20+ years of experience in developing highly successful and award-winning marketing programs and advertising campaigns.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Chief Executive Officer

Blockchain Institute of Technology
05.2021 - Current
  • Blockchain Institute of Technology is a blockchain education and certification firm dedicated to growing the blockchain and cryptocurrency space by providing third party credentialed education
  • With more than 180,000 students from more than 190 countries enrolled in courses and certificates developed by BIT, George has led trainings for many leading brands including World Bank, Fannie Mae, Central Bank of Curacao and the Ministry of Economy of Mexico.

Chief Marketing Officer

Bitsonline
03.2017 - 12.2021
  • Created brand positioning for Bitsonline: Where Cryptocurrency and Technology Media Meet the Future.
  • Boosted lead generation with the implementation of targeted digital marketing campaigns.
  • Enhanced customer engagement, creating compelling content across multiple platforms.
  • Improved company reputation through effective public relations initiatives and event participation.
  • Led product launch campaigns, ensuring timely delivery and strong market presence upon release.

President

Amijoy, Inc.
02.2013 - 12.2021
  • Online marketing, multimedia content creation and publishing.
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.
  • Drove revenue growth by expanding product offerings and identifying new market opportunities.

Director of Corporate Partnerships

Schoox
02.2016 - 09.2016
  • Engaged to head digital lead generation and corporate partnerships, and establish new Customer Relationship Management (CRM) processes and software platform.
  • Sold and developed new global Learning Management System (LMS) SaaS programs for Random Acts of Kindness, GWI Telecom Canada and Osseon Medical Systems.
  • Corporate spokesperson for LearnerNation at CAMACOL Hemispheric Congress of Latin Chambers of Commerce 2016.

Director of Brand Partnerships US Hispanic and Latin America

Skyword
02.2015 - 01.2016
  • Hired to develop and grow the US Hispanic and Latin America markets.
  • Lead Generation: Hunted, sold and developed regional multimedia content marketing SaaS programs for new clients L'Oréal Latin America and Alcatel OneTouch Latin America.
  • Event Marketing: Developed and led Content Marketing B2B lead generation event "ContentRising LatAm" targeting Latin America and US Hispanic Business Decision Makers.
  • Content Marketing: Created US Hispanic focused content marketing program featuring original articles and interviews with industry leaders from ESPN, Best Western Hotels and Wells Fargo.

Chief Operating Officer

Mundial Group Inc.
11.2012 - 02.2015
  • Engaged to advise management on digital marketing and CRM strategy, product development, brand marketing and business development.
  • Led redesign of company's flagship portal FutbolMundial.com and strategic move towards original branded video content creation and publishing
  • Led the design and implementation of Salesforce.com Customer Relationship Management (CRM) software to support and optimize sales team efforts.
  • Enhanced company reputation by establishing strong relationships with clients, partners, and stakeholders.
  • Drove revenue growth with the successful launch of new products and services to meet customer needs.
  • Developed comprehensive financial plans to support long-term business objectives, reducing operational expenses while maximizing profitability.

Vice President Online Marketing

WOBI
01.2008 - 07.2012
  • Recruited to lead digital marketing transformation, drive development and execution of Internet business, online marketing, social media and digital strategy, and delivering double-digit year-over-year online revenue increases.
  • Transitioned company away from traditional offline direct marketing mailings onto more efficient online marketing campaigns and tools
  • These new digital marketing innovations included implementing marketing automation, content marketing, new CRM workflows using Salesforce.com and lead generation processes which reduced annual marketing costs by over 45% while simultaneously increasing sales by 30%.
  • Developed and launched new profitable all-digital product lines: HSM Online Seminars/WOBI Webinars and Event Webcasts of HSM Live Forums.
  • Led and developed alliances with strategic partners including AOL, Fora.TV, Fast Company and INC.com.
  • Generated mass global exposure for HSM and corporate sponsors including IBM and Pitney Bowes by pioneering "Bloggers Hub", a virtual gathering of world's top business bloggers during HSM's annual World Innovation Forum and World Business Forum events that uses Blogs, Twitter, LinkedIn, and Facebook to attract and engage visitors.
  • Created new cost-effective revenue opportunities by integrating online and offline sales channels, and implementing Live Chat technology that enabled outside phone sales team to conduct proactive sales calls with online visitors.
  • Core team member leading the concept, development and rollout of wobi.com, a Drupal CMS based video and multimedia content portal.
  • Led cross-functional teams for the successful completion of full digital transformation, resulting in increased efficiency and client satisfaction.
  • Enhanced company profitability by implementing strategic business plans and optimizing operational processes.

Director of Online Marketing

MAGIX Software GmbH Group
01.2007 - 01.2008
  • Advanced company's growth goals in the US, Canada, and the Caribbean by planning and executing online marketing strategies for software and subscription services sales.
  • Redesigned email marketing strategy, resulting in increased online sales revenue to offset declining offline retail software sales.
  • Incorporated tailored online lead generation marketing elements into offline product packaging for specific retailers including Best Buy, CompUSA and Office Depot driving additional subscribers to company email database.
  • Secured relationships with new leading outlets TigerDirect.com and NewEgg.com that increased company's software distribution channel.
  • Partnered with Commission Junction to create a new cost-effective network of sales channels that enabled company to tap into other online company customer databases.


Vice President Marketing

Bricsnet (Acquired by Manhattan Software)
01.2005 - 01.2006
  • Recruited to direct all marketing functions: marketing communications, messaging, online strategies, and event marketing.
  • Collaborated with senior management to secure additional $13 million for new brand and marketing initiative to generate a new vision and positioning for the company, along with messaging plus organizational road map.
  • Led company to achieve ranking in "leaders" quadrant for 2005 Gartner Magic Quadrant report.
  • Redesigned corporate website as a strategic sales tool based on new messaging and content management system enabling rapid updating
  • Integrated website with Salesforce.com Customer Relationship Management (CRM) software for automatic lead generation and assignment of leads.
  • Leveraged Latin America regional experience to close largest enterprise software deal in company history with Mexico's "Grupo Elektra".
  • Created new strategy comprised of new trade show booth, rigorous selection of trade shows for participation, and development of presentations and collateral.
  • Produced series of B2B "product road tour" seminars designed for executives of target companies as an initial point of contact.

Regional Partner Development Manager

Microsoft
01.2003 - 01.2005
  • Led regional offline and online recruitment strategy of unmanaged partners including B2B partner regional events strategy
  • Developed and implemented Latin America sales incentive campaign for distributors in 3 languages, leading to double-digit sales growth.
  • Expanded the company''s regional presence through effective networking and relationship building.
  • Led successful product launches within the region, driving brand awareness and generating sales leads.

Director of Integration

YupiMSN
01.2001 - 01.2003
  • Co-founding team member Spanish-language portal subsequently acquired by Microsoft/TelMex joint venture and later transformed into MSN Latino - Microsoft's online US Hispanic and Latin America division
  • Rolled out MSN services across Latin America, and served as executive spokesman for Microsoft and YupiMSN.

Director of Community

Yupi.com
01.1998 - 01.2001
  • Co-Founding team member
  • Directed all customer interactive services including Customer Service, Chats, Forums, Instant Messaging and email
  • Managed team of 25 internationally dispersed employees
  • Account executive for top revenue clients.

Education

BA, English (Cum Laude) -

Florida International University
01.1996

Executive Certificate Advanced Digital Media Strategies, Marketing -

IESE Business School University of Navarra | IME Institute For Media And Entertainment
01.2009

Skills

  • Go-to-Market Strategy
  • Sales Enablement
  • Product Marketing
  • Cryptocurrency
  • Blockchain
  • B2B Marketing
  • Content Marketing
  • Collateral Materials Development
  • Presentation Skills
  • Webinar Development
  • Talent Acquisition
  • Multimedia Communications

Certification

  • Executive Certificate Advanced Digital Media Strategies - IESE Business School University of Navarra | IME Institute for Media and Entertainment, 06/2017, 06/2025, 10803631
  • Certified Senior Blockchain Professional (CSBCP) - Blockchain Institute of Technology, 03/2017, 03/2025, 1803531
  • Anti-Money Laundering (AML) Foundations - ACAMS
  • IBM Blockchain Essentials - IBM
  • Global Blockchain Professional (GBP) - Foundational Technologies Institute - FTI, 07/2020, 07/2024, 55213072

Honors Awards

  • Top Blockchain Innovator, Florida Blockchain Foundation (Current Smart Florida), 10/2018, Winner of 2018 Top Blockchain Innovator Award for the work done with Blockchain Institute of Technology (BIT)
  • Top Panregional Media and Marketing Professional, Portada - The leading source of news and analysis on the Latin Marketing and Media space., 06/2015, Award for outstanding contribution to Panregional marketing strategy, innovation and execution across the Latin America region.

Languages

English
Full Professional
Spanish
Full Professional
Portuguese
Professional Working

Timeline

Chief Executive Officer

Blockchain Institute of Technology
05.2021 - Current

Chief Marketing Officer

Bitsonline
03.2017 - 12.2021

Director of Corporate Partnerships

Schoox
02.2016 - 09.2016

Director of Brand Partnerships US Hispanic and Latin America

Skyword
02.2015 - 01.2016

President

Amijoy, Inc.
02.2013 - 12.2021

Chief Operating Officer

Mundial Group Inc.
11.2012 - 02.2015

Vice President Online Marketing

WOBI
01.2008 - 07.2012

Director of Online Marketing

MAGIX Software GmbH Group
01.2007 - 01.2008

Vice President Marketing

Bricsnet (Acquired by Manhattan Software)
01.2005 - 01.2006

Regional Partner Development Manager

Microsoft
01.2003 - 01.2005

Director of Integration

YupiMSN
01.2001 - 01.2003

Director of Community

Yupi.com
01.1998 - 01.2001

BA, English (Cum Laude) -

Florida International University

Executive Certificate Advanced Digital Media Strategies, Marketing -

IESE Business School University of Navarra | IME Institute For Media And Entertainment

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George Levy