George Leyva

● Led the development and implementation of Ebiquity's Retail Media Solution, focusing on maximizing ROI and enhancing client engagement.

● Partnering with major retail media networks such as Amazon AMS, Walmart Connect, Kroger Precision Marketing, Target Roundel, and global networks to develop integrated solutions that leverage their unique data and capabilities.

● Implementing governance frameworks to ensure data integrity, compliance, and transparency across all retail media activities.

● Driving the implementation of incrementality measurement techniques to assess the true impact of advertising efforts accurately.

● Integrating Ebiquity's Golden Principles to identify and mitigate inefficient media spend, ensuring data-driven decision-making for clients.

● Collaborating with key global CPG clients like Sony, Bayer, L’Oreal, Danone, and others to tailor solutions to their specific needs and market conditions, ensuring alignment with their business objectives.

● Overseeing the integration of advanced analytics and data visualization tools to provide actionable insights and enhance decision-making for clients.

● Led B2B CPG client pitches and responded to RFPs with customized proposals that demonstrated Ebiquity’s value proposition.

● Auditing retail media investments for large global CPG/FMCG brands, providing strategic recommendations to optimize media spend and improve ROI.

● Successfully led marketing efforts for 21 different e-commerce brands, driving scalable budgets and defining key performance indicators to achieve business objectives.

● Managed multi-million-dollar media budgets, owning full P&L responsibilities, forecasting, and channel allocations, while achieving annual marketing growth targets.

● Strategically increased Amazon market share by 40% for three home and garden e-commerce brands through a mix of omni-channel marketing efforts, including Amazon PPC, Amazon DSP, Google Ads and SEO.

● Led strategy and optimization based on campaign results across Amazon (search and display), Walmart.

● Utilized programmatic display ads to drive a 25% increase in website traffic and a 12% increase in online sales.

● Implemented an SEO strategy that resulted in a 15% increase in organic traffic and a 10% increase in online revenue.

● Experienced with Amazon Marketing Cloud (AMC) with hand on keyboard experience with platform using Pacvue, SKAI.

● Created targeted advertising campaigns that led to a 50% increase in sales within the first three months of entering a new market.

● Implemented a training program that increased team productivity by 30% and reduced time-to-market for new campaigns by 25%.

● Owned all paid and organic customer acquisition channels, providing regular reporting to the executive team on key marketing metrics.

● Led the development and execution of marketing plans that increased brand awareness, generated leads, and drove revenue growth, resulting in significant ROI for the company.

● Spearheaded client marketing for global brands like Chanel, Nike, Mars M&Ms, Artic Zone, Lenovo in both digital marketplaces and e-commerce to drive market share and support revenue targets.

● Guided clients on strategy and optimization based on campaign results across Amazon (search and display), Walmart Connect (search and display), Kroger Precision Marketing, Target Roundel, Instacart, TradeDesk, and retail media networks such as Criteo, CitrusAd, & PromoteIQ.

● Led and managed a growing Retail / Digital Commerce Media team, overseeing campaign planning and activation across digital commerce spaces.

● Executed annual media plans that encompassed a full-funnel marketing approach with a focus on awareness, consideration, and conversion audiences and tactics.

● Pivoted e-commerce strategy to increase average YoY sales by 25% and conversion rate by 30% on Amazon.

● Pioneered programmatic strategy leveraging Criteo to deliver 75% of monthly traffic to DTC site on Walmart.

● Collaborated with cross-functional teams, including Client Service, R&D, and Technology, to enhance processes and connections across retailers, driving client growth and expanding capabilities.

● Contributed to and led larger business reviews, including Quarterly Business Reviews (QBRs) and Annual Planning.Managed performance reviews, coaching to maximize success, setting goals for career development.

● Effectively partnered with cross-functional teams (social, search, programmatic, etc.) across the organization to translate strategies into actionable plans.

● Led customer acquisition and growth experimentation functions at Keeps to surpass new customer revenue targets.

● Managed a substantial marketing budget of $21 million, overseeing offline channels including Facebook, TV, Influencer, SEM, Affiliate, and more, and successfully expanded into new scalable channels.

● Collaborated with the Creative team to produce effective marketing assets that enhanced performance on paid social, TV, and YouTube.

● Scaled subscription model from $700K to $1.5M ARR via paid media, radio advertisements, direct mail, etc

● Established a comprehensive testing strategy and framework across Growth channels, partnering with Product to develop A/B testing strategies on the website and customer funnel.

● Enhanced the attribution model in collaboration with the data team to optimize the marketing mix and return on investment for each channel, continuously improving analytics in a dynamic environment.

● Worked closely with the Lifecycle team to drive customer acquisition through activation and CRM efforts, emphasizing understanding the

complete customer journey to maximize the lifetime value (LTV) of new customers.

● Collaborated with the Brand team to develop a top-tier brand experience and strategy, utilizing Out of Home (OOH), TV, and other branding channels to increase awareness.

● Developed and executed a growth marketing strategy, defining key performance indicators (KPIs) and success metrics.

● Oversaw $1.2M annual marketing budget to drive demand generation through channels such as website, paid media, events/conferences, content marketing, product marketing PR/AR, and social.

● Developed website strategy to increase YoY traffic by 40%.

● Built nurture and SEO and Email Marketing programs to 4x monthly volume.

● Scaled $32K monthly paid media investment to drive $800K in monthly pipeline.

● Launched field marketing across 15 cities with 20 attendees and 10x ROI per event.

● Managed $500K marketing influencer marketing to create the ambassador.

● Developed clear and differentiated messages and value propositions that are easy for sales to deliver and compels target audiences to engage.

● Supported product launches of various CPG flavor products, including case studies, product demos, print collateral, webinars, and video testimonials.

● Oversaw strategy and execution of Customer Advisory Boards (CAB) and year-round in region customer user groups.

● Managed PR agency to secure speaking opportunities for CEO and VP-level executives at conferences.

● Managed $80K budget, strategy, and promo relationships with CPG trade-shows.

● Led rebranding project with new logo, new tone of voice, and introducing new innovative products.

● Created and executed content strategy for SEO, thought leadership, etc.

● To support lead generation pipeline creation and client engagement campaigns.

● Led SEO organic generation programs to Crowdstreet user base by 517% YoY.

● Managed SEO marketing campaigns in the USA to generate $1.5M pipeline, 20 event registrants in 6 months Canada and Mexico to land

+$17M in revenue and identify 10,000 net new qualified users.

● Launched partner marketing initiatives for Crowdstreet that drove incremental organic ranking on Google/Bing.

● Developed and implemented back-links and marketing plans that resulted in +30% MoM in organic ranking.

● Supervised 2 junior level associates for SEO-based marketing programs in Americas and EMEA.

● Managed CRM, market research, organic ranking audits, and on-site/off-site analysis.