GEORGE MONTY
Santa Rosa,CA
Summary
Committed to excellence and innovation, Bringing a blend of experience from as a UPS driver to the current role as a digital media specialist. At UPS, I chaired the Mentor Program & Safety Committee, honing leadership skills and fostering a culture of safety and growth. Experience as a driver taught reliability, attention to detail, and top-tier customer service. Navigating complex routes and ensuring prompt, accurate deliveries sharpened ability to handle high-pressure situations with ease.
Transitioning into digital media, I leverage my background in the working-class sector, time management, and problem-solving skills to craft impactful strategies that elevate brand presence and drive engagement. Drawing from a fresh perspective, I connect with diverse audiences and create resonant content. As a digital media professional, I excel in understanding market trends, target audiences, and analytics to develop tailored campaigns that communicate a brand's vision effectively. Moreover, a customer service background enhances the ability to build and nurture online communities, fostering genuine connections and driving positive brand advocacy.
With a unique skill set and passion for digital marketing, I am dedicated to delivering exceptional results and making a meaningful impact in the industry. The journey from UPS driver to digital media maverick is a testament to adaptability, dedication, and unwavering pursuit of excellence.
Overview
28
28
years of professional experience
Work History
Communications & Digital Marketing Specialist
TRUELIFE MEDIA
01.2019 - Current
- Direct communications, content creation, community engagement, online classes in neuro-linguistic programming (NLP), graphic design, facilitation, project management, creative writing, and video editing
- 650 + episodes, 300,000+ hours of watch time, over 22 million views.
- Established network, ongoing collaborations in the startup community, as well as with PhD professors/students from esteemed institutions such as Duke, Harvard, Georgetown, Christopher Newport.
- Designed, produced, and managed all aspects of digital networking
- Including social media platforms such as, FaceBook, Instagram, X, LinkedIn, and YouTube
- Real-time communication experience with platforms such as, Zoom and Stream Yard, for the purpose of conducting, recording, interviewing, and presenting.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
LOGISTICS/DRIVER/SERVICE PROVIDER
UPS
01.1997 - 01.2023
- 26 years as an experienced service provider, well-versed in strategic communication, conflict resolution, and customer service
- Experienced in health and safety processes, behavior, methods, operations, procedures and equipment analysis
- Lead role in safety and wellness committee; responsibilities include developing yearly action plans, monthly courses, and daily presentations to address sources of injury and identifying auto accidents, creation of observation forms/templates in positive action terms
- Expert in understanding the behavior/mindset that must be observed to prevent injury for any particular job injury
- Auto accident investigation and examination, including but not limited to observing employee behavior, analysis of knowledge/skill level, physical conditions, equipment, and work processes
- Co-chair Mentor Program, responsibilities included establishing explicit goals and objectives for mentor relationship, actively listen to mentee, provide honest, and constructive feedback
- Provide tools for growth, development, and career planning
- Respect boundaries and deploy tactical empathy.
Education
Digital Communications Certificate - Digital Media
PRSA
Honolulu, HI06.2023
No Degree - Creative Writing/Effective Communication
U.H. Manoa Outreach
Honolulu, HI10.2022
No Degree - Psychology
Palomar College
San Marcos, CA01.1995
Skills
- Social Media Marketing
- Project Management
- Public Speaking/Brand Awareness
- Graphic Design/Logo Design
- Presentation Materials/B2B/B2C
- Community Relationship Building
- Team Development/Relationship Building
- Time Management
- Concept Development/Content Creation
- Detail Oriented
- Strategic/Non-Linear Thinking
- Visual storytelling
Accomplishments
Over 22 million views, 300K hours of watch time, 40K Followers/subs, 150K downloads, 100 countries.
As Chair of the Mentor group at UPS Oahu Division I was instrumental in helping young men and women deal with family crises, burnout, & meaningful communication
As Chair of the Safety Committee at UPS Oahu division I was able to create positive changes, implement new safety procedures, and foster a sense of well being
Professionalreferences
- Randall Hansen, PhD, Educator, Advocate, Author, 1-386-871-8048, randallhansen.com
- Desiree Torres, Partner, Litigation Support & Investigations, Gryphon- Strategies, 1-760-907-5212
- Paul Apau, Community Leader, Maui, 1-808-269-7619
Volunteering
In 2023 I became a founding member of The Octopus Movement, a global coalition of non-linear thinkers united by desire to create positive in the world. Our mission is to drive acceptance and awareness of the awesome abilities of atypical thinkers. Embed our diverse experience, expertise, and polymathic skills inside institutions ready and willing to tackle the trickiest challenges of tomorrow, today.
theoctopusmovement.org
Timeline
Communications & Digital Marketing Specialist
TRUELIFE MEDIA
01.2019 - Current
LOGISTICS/DRIVER/SERVICE PROVIDER
UPS
01.1997 - 01.2023
Digital Communications Certificate - Digital Media
PRSA
No Degree - Creative Writing/Effective Communication
U.H. Manoa Outreach
No Degree - Psychology
Palomar College
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