Successfully oversaw renowned fashion collections, achieving exceptional sales growth of over 100% to $10M across multiple territories. Meticulous buying expertise and market data analysis and reporting. Captivating brands essence and visual merchandising for all showrooms and retail partners. Effectively provided product training for retail partners and enhanced, profitability and brand recognition. Provided valuable insights and direct reporting to chairman, through market research analysis. Infiltrated and expanded within existing and new channels reaching and exceeding all season's buying goals set by 10% for 8 consecutively years.
· Showroom Manager and Senior Account Sales Executive overseeing Ready to Wear, Activewear, and Leather Goods collections, including Armani Jeans, Emporio Armani, EA7, Armani Exchange, EA Underwear and Swimwear and Armani Junior
· Held responsibility for sales and distribution in Greece, Cyprus, Romania, Bulgaria and Iran for monobrand and mutlibrand stores
· Dynamically expanded businesses through additional penetration within existing channels
· Attended runways, brand presentations and workshops with directors and head of style office in HQ Milan, accomplishing the delivery of each market's needs
· Ensured timely and accurate communication with headquarters of all purchase order information and seamless supply chain management
· Managed line sheets, monitored retail sell-throughs, processed orders, and facilitated return authorizations
· Responsible for the Armani Monobrand stores buying as well for our clients/Department Stores-network
·Frequent presence across all retail locations for a successful brand representation, positioning and execution of the brand's overall presence while collecting each market' data
· Partnered Finance and Accounts Receivable teams, collaborating closely to project each season's sales plan and ensure alignment with financial objectives
· Responsible for implementing captivating visual displays across showrooms, multi-brand outlets and prestigious department stores, exceeding guideline standards and embodying the brand's essence
· Crafted meticulous visual experiences, captivating customers and driving brand recognition and sales
· Led engaging training sessions to empower the sales team with comprehensive product knowledge and confident communication of the brand's value proposition