George Scott MacIntosh
Haddonfield,NJ
Summary
Accomplished Executive Vice President of Sales with seventeen years of sales experience and leadership, consistently surpassing targets and achieving exceptional results. Skilled in sales strategy planning, market plan execution, and business development. Excellent communication, networking, and negotiation abilities have fostered strong relationships with clients and colleagues. Committed to achieving strategic sales goals and delivering quality outcomes while cultivating loyalty internally and externally.
Overview
19
19
years of professional experience
Work History
Vice President of Sales
CathVision, Inc.
10.2023 - Current
- Developed innovative sales strategies, including fee-for-use and subscription models, to create purchase pathway flexibility and drive customer purchase decisions.
- Developed pricing tiers and strategies based on utilization volume to drive customer usage, balanced with discounting and revenue.
- Lead team and customer success by creating and delivering engaging customer-facing presentations to communicate ECGenius recording system benefits, targeted explicitly toward AI algorithms and automation.
- Collaborated with marketing partners to develop product messaging focused on the ECGenius value proposition through diagnostic and workflow efficiencies.
- Secured the company's initial key accounts with targeted presentations, strengthening brand reputation amongst Key Opinion Leaders and hospital administrators.
- Exceeded the company's key performance targets focused on product evaluations through H1 2024, while securing the company's first two sales.
- Spearheaded lead development activities focused on maximizing potential, balanced with the company's targeted market geographies, initiatives, and campaigns.
- Spearheaded lead development activities focused on maximizing potential, balanced with the company's targeted market geographies.
- Prepared sales presentations for clients, showing the success, quality, and credibility of products while contrasting the long-term vision of the product line against competitors
- Launched successful targeted marketing campaigns through social media channels that generated leads and heightened brand awareness and inquiry.
Contract Director
Strategic Customer Group (SCG), Johnson & Johnson
01.2022 - 10.2023
- Managed contracting and pricing of Biosense Webster's disposable portfolio for 110 of the top revenue IDN and GPOs within the Northeast and Mid-Central regions, accounting for $420 MM in revenue.
- Lead pricing negotiations with several large IDNs within the first year of the role, including the Cleveland Clinic, University of Pittsburgh Medical Center, Mass General-Brigham, and Allegheny Health System, resulting in executed agreements improving the Biosense Webster market share position while maintaining or increasing price.
Senior Regional Business Director
Biosense Webster, a Johnson & Johnson Company
01.2016 - 01.2022
- Manage the sales of diagnostic and therapeutic products from a catheter-based arrhythmia management portfolio, focusing on nineteen high-volume hospitals with a total of $28.9M in annual disposable revenue.
- Align with, and execute on, the capital sales cycle within the regional accounts representing 1.4M in annual revenue.
- Achieve dollar volume and market share commitments from regional accounts through pricing agreements resulting from quarterly and annual business reviews.
- Manage, collaborate with, and develop a team of three Territory Managers and twenty-three Clinical Account Specialists, focusing on driving incremental product sales through competitive product conversions, competitive account conversions, and long-term product loyalty through clinical excellence.
- Engage regional Key Opinion Leader physicians within local academic and high-profile accounts, including the University of Pennsylvania and Temple University Hospital, to drive regional and national education initiatives involving the company’s key differentiating technologies.
Territory Manager
Biosense Webster Inc. - Johnson & Johnson
01.2013 - 01.2016
- Oversee the sales of diagnostic and therapeutic products from a catheter-based arrhythmia management portfolio focusing on fifteen territory hospitals with private practice and academic physician Electrophysiologist practices.
- Collaborate with and lead a team of five Clinical Account Specialists within the territory to enhance product selling, drive increased competitive business conversion, and establish brand loyalty.
Clinical Account Specialist
Biosense Webster Inc. - Johnson & Johnson
01.2012 - 01.2013
- Handled clinical duties in multiple territory accounts providing services and education on Biosense Webster diagnostic and therapeutic products, as well as the Carto 3 intra-cardiac mapping system with a focus on staff and physician interactions.
- Proactively identified clinical opportunities to promote Biosense Webster products and convert competitive business with key physician customers through trusted relationships and positive product demonstrations.
Direct Sales Representative
St. Jude Medical
01.2009 - 01.2012
- Oversee the sales of CRM and AF products focusing on potential physicians from high-volume practices.
- Collaborate with major cardiology groups in Southern New Jersey, including South Jersey Heart Group, Associated Cardiovascular Consultants, Cardiovascular Associates of the Delaware Valley, and Cooper Hospital University Cardiology to enhance awareness in product selling.
- Delivered compelling sales presentations that highlighted key features and benefits of products or services, resulting in increased conversion rates.
Senior Technical Service Specialist
St. Jude Medical
01.2007 - 01.2009
- Assumed responsibility in providing services and education on CRM products within the assigned territories, focusing on product promotion and fellowship training.
- Proactively handled implants and service burden in accounts and physician groups in a broad area, reaching from Southern to Central New Jersey and incorporating parts of Philadelphia, Pennsylvania.
Education
Bachelor of Science - Nursing
Drexel University
Philadelphia, PA01-2004
Certificate - Cardiovascular Perfusion
Cooper School of Cardiovascular Perfusion
Camden, NJ2000
Bachelor of Science - Biology
Elizabethtown College
Elizabethtown1998
Skills
- Sales Pipeline Management
- Sales Presentations
- Pricing strategy
- Sales cycle acceleration
- Sales Strategy Execution
- Product positioning
- Customer Segmentation
- Contract Negotiations
- Sales Forecasting
- Sales Team Leadership
Accomplishments
- Second-year Founders Club and Region of the Year Runner-Up, Biosense Webster, 2020
- Founders Club Initiate, Biosense Webster, 2017
- Quota Achiever, Biosense Webster, 2017
- Quota Achiever, Biosense Webster, 2015
Timeline
Vice President of Sales
CathVision, Inc.
10.2023 - Current
Contract Director
Strategic Customer Group (SCG), Johnson & Johnson
01.2022 - 10.2023
Senior Regional Business Director
Biosense Webster, a Johnson & Johnson Company
01.2016 - 01.2022
Territory Manager
Biosense Webster Inc. - Johnson & Johnson
01.2013 - 01.2016
Clinical Account Specialist
Biosense Webster Inc. - Johnson & Johnson
01.2012 - 01.2013
Direct Sales Representative
St. Jude Medical
01.2009 - 01.2012
Senior Technical Service Specialist
St. Jude Medical
01.2007 - 01.2009
Bachelor of Science - Nursing
Drexel University
Certificate - Cardiovascular Perfusion
Cooper School of Cardiovascular Perfusion
Bachelor of Science - Biology
Elizabethtown College
Similar Profiles
Lauren PortellaLauren Portella
Key Account Manager at Evenly OrthodonticsKey Account Manager at Evenly Orthodontics
Larry DuffeyLarry Duffey
Director, Talent Development at Anywhere Real EstateDirector, Talent Development at Anywhere Real Estate
Briana M. ReedBriana M. Reed
Business Relationship Manager at J.P. Morgan Chase Co.Business Relationship Manager at J.P. Morgan Chase Co.
Brett BlattmanBrett Blattman
Vice President, General Sales Manager-TEGNA Sales at TEGNA Inc.Vice President, General Sales Manager-TEGNA Sales at TEGNA Inc.
Ty JohnsonTy Johnson
Vice President of Sales at Lifetime EnergyVice President of Sales at Lifetime Energy