Hi, I’m
Georgia Karbelnikoff
Schenectady,NY
Summary
Dynamic leader with a proven track record at Victoria's Secret and Pink, adept at driving brand growth through creative content strategies and robust client relations. Excelled in mentoring teams and leveraging data-driven insights for content optimization, significantly enhancing online engagement. Skilled in both social media management and collaborative team development, consistently achieving top-ranking results and fostering a culture of innovation and excellence.
Overview
4
years of professional experience
Work History
Marcus Blaque
Store Manager
01.2023 - 08.2024
Job overview
- Partnered with the social media manager to create dynamic Instagram content for @Marcus_Blaque, growing the brand's online presence.
- Designed and implemented a client outreach program, leveraging data insights to drive repeat business and customer retention.
- Organized and executed bespoke private shopping events and experiences, creating a lasting impression for VIP clients.
- Spearheaded creative direction for in-store merchandising, ensuring alignment with seasonal and brand strategies.
- Mentored team members, fostering skill development and collaborative problem-solving to enhance overall performance.
Victoria's Secret and Pink
Brand Manager
02.2022 - 02.2023
Job overview
- Developed and executed organic content strategies, achieving top-ranking results in the district and company-wide recognition.
- Presented brand initiatives during executive visits, showcasing team achievements and social content success.
- Directed floor sets with minimal resources, creatively adapting to challenges and aligning with brand standards.
- Mentored associates, enabling one to advance to a leadership role, demonstrating commitment to team growth.
Victoria's Secret and Pink
Beauty Supervisor
03.2021 - 02.2022
Job overview
- Enhanced customer engagement by educating associates on effective sales behaviors and social strategies.
- Analyzed sales and category data to optimize content and marketing strategies, driving consistent growth.
- Elevated customer interactions by recommending products aligned with their needs and upcoming trends.
Victoria's Secret and Pink
Bra Fit Expert
08.2020 - 03.2021
Job overview
- Prioritized building rapport with clients through personalized fittings and expert product recommendations.
- Assisted with brand image alignment through impactful customer service and thoughtful issue resolution.
Education
The Putney SchoolPutney, VT
High School Diploma
06-2019
Skills
- Social Media & Content Creation: Experience in crafting promotional content, creative direction, and managing online brand presence
- Leadership & Team Development: Skilled at mentoring, onboarding, and building collaborative, high-performing teams
- Client Relations: Expertise in cultivating long-term relationships, personalized customer experiences, and client retention strategies
- Campaign Strategy: Adept at planning and executing organic content strategies to maximize reach and engagement
- Data-Driven Optimization: Strong analytical mindset to measure performance and refine content approaches
- Creative Merchandising: Skilled in aligning brand identity through visuals and creative floor sets
Languages
English
Native or Bilingual
Timeline
Store Manager
Marcus Blaque
01.2023 - 08.2024
Brand Manager
Victoria's Secret and Pink
02.2022 - 02.2023
Beauty Supervisor
Victoria's Secret and Pink
03.2021 - 02.2022
Bra Fit Expert
Victoria's Secret and Pink
08.2020 - 03.2021
The Putney School
High School Diploma
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