Georgia Reed

For 21 retail locations:

• Analyzed sales data to identify trends and areas for improvement, implementing strategic changes accordingly.
• Identified opportunities for process improvements that led to increased operational efficiency within stores.
• Slashed supplier charges by 20% and established strong relationships with vendors to secure favorable pricing terms for merchandise procurement while maintaining quality standards.
• Spearheaded cross-functional teams in the successful opening of 4 new stores, achieving 15% average sales lift within the first quarter.

• Optimized sales performance by identifying opportunities within existing key accounts and upselling accordingly.
• Implemented strategic initiatives aimed at expanding market share among top-tier clients within the assigned territory.
• Collaborated with cross-functional teams to develop innovative strategies for key account growth.
• Developed comprehensive account plans to drive long-term value for both the organization and its clients.
• Built and maintained comprehensive product/merchandise matrices in Excel for strategic account planning.

• Drove Amazon business growth by overseeing account relations, ASIN creation, and catalog optimization.
• Masterminded Prime Day and Black Friday strategies, executing marketing and advertising campaigns to maximize sales.
• Steered product image and copy development, ensuring brand consistency across wholesale and dropship channels.
• Spearheaded onboarding and management of third-party systems (NuOrder, Faire, Threadvine, PriceSpider) to streamline operations.
• Conducted in-depth trend and sales analysis to inform strategic decision-making.
• Cultivated strong relationships with Amazon stakeholders to optimize account performance.

• Participated in continuous improvement initiatives to identify opportunities for enhancing wholesale coordination procedures – contributing towards increased operational efficiency.
• Played an instrumental role in planning trade events and exhibitions, showcasing company products to potential buyers and increasing brand visibility.
• Constructed and maintained a detailed weekly wholesale selling report to drive data-driven decisions.
• Oversaw product photography coordination for key wholesale partners (Nordstrom, Saks Fifth Avenue, Macy’s).
• Streamlined wholesale operations through efficient GXS/QRS catalog management and SAP reporting.

• Curated compelling showroom displays and sample presentations.
• Supported sales team at major trade shows (FFANY, Project, Coterie).
• Managed product data and catalogs through Blue Cherry B2B, GXS/QRS, and SAP systems.
• Optimized inventory levels and analyzed sales trends to inform business decisions.
• Oversaw showroom operations and line sheet development.
• Coordinated trade show logistics and shipping.

• Increased awareness of company services and products with implementation of PR strategies.
• Maintained and updated media contact lists and databases for ease of access.
• Participated actively in brainstorms sessions that generated innovative ideas for upcoming PR campaigns.
• Drafted, edited and distributed press releases, media advisories and other public relations materials.

• Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
• Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
• Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
• Responded to customer requests for products, services, and company information.