Adobe Suite
Georgia Andree
Marketing Operations Coordinator
Lewisville,TX
Summary
A collaborative marketing leader with proven expertise in marketing technology project development and management, and overall marketing operations. Reputed to be a marketing technologist… a coordinator with years of progressive experience delivering targeted marketing campaigns, blog and website content, and branded collateral - on time, and on budget. Known as an articulate, detail oriented, and with above-average skills in campaign enhancement, mobile technology, digital and traditional lead generation and marketing, as well as MS Office Suite and Google docs. An attentive and decisive leader with solid critical thinking skills, and an excellent reputation for calmly and efficiently resolving problems and improving customer satisfaction.
Overview
15
15
years of professional experience
5
5
Certifications
Work History
Director of Marketing Operations
QuPid Mobile Leads/Luxe Trading/Signature Estates
Dallas, TX
05.2016 - Current
- Aligned all third-party partners during client engagements to ensure a successful outcome.
- Developed new product/customer persona and branding while acting as client technical, sales, and marketing liaison.
- Coordinated both local and international teams of design and implementation professionals to manage all project objectives.
- Managed branding campaigns and event marketing initiatives in print, video, web, social media, and targeted mobile location based interactions.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Developed, and installed customer CRM/Automation lead tracking with cloud-based website automation tools such as Salesforce, Infusionsoft, SharpSpring, and Bitrix24.
- Agile/GANTT project management using automation tools such as Zapier, Trello, Asana, Slack, and Flock.
- Created client company website and mobile page on multiple platforms and social media platforms to facilitate targeted interaction with customers.
- Customer website development/alignment including multimedia website enhancements, automation implementation, mobile optimization and responsive web design.
- Authoring technical whitepapers, content development, proof reading/editing for blogs, and websites.
- Increased market awareness and penetration through development of creative traditional and digital collateral.
- Developed, negotiated with and strengthened business partnerships at all levels.
Distance Learning, Course Dev./Training in IT
El Centro College
Dallas, TX
09.2003 - 05.2018
- CBT, virtual, and face-to-face content for student IT courses including, research and development editing and auditing course, and working with vendors on "real-time" solutions.
- Trained teachers on how to use school LMS (blackboard) to build courses, testing/grading, and utilizing new technology to engage students.
- Recorded, edited, close-captioned videos for ADA students use by remote learners.
- Assessed ADA IT students needs to develop an effective plan for tutoring sessions.
- Researched and implemented new technology to further engage learning challenged and virtual students.
- Gathered and organized supplementary material and technology to support onsite guest speakers, student events and IT/Teacher training events
- Eliminated course/process gaps by auditing courses, QA links, updating old content, and inserting new forms of technology to build engaging course content.
Media & Marketing Dir., BPM Sales/Bus. Dev
KEDARit
Lewisville, TX
02.2012 - 09.2013
- Company website traffic increased 200% after i updated overall branding, website automation, and CRM integration for webinars and targeted email campaigns.
- Led implementation of best practices to support customer service satisfaction initiatives.
- Built and maintained positive business relationships with clients while advocating for company in 3rd party lead generation and website automation negotiations.
- Collected information about kinds of audiences targeted by updated and installing ActOn automation software to intelligently track and process customer movement through website visits and lead generation events.
- Streamlined operational processes and workflow to increase efficiency of marketing and developer team performance and resource allocation.
- Increased brand awareness through creation of innovative content for website, print and digital productions.
- Developed website and branding strategies to compete with larger competition. These ideas were converted into concrete tasks delegated to the appropriate individuals and departments.
Senior Client Rep/Senior Partner Account Manager
IBM
Coppell, TX
09.2006 - 03.2010
- Double digit revenue growth by closing high-value, high-growth opportunities in existing or new IBM IT or LOB customers.
- Educated in IBMs Signature selling methods and consultative sales techniques.
- Managed regional and international partners by educating them in current IBM collateral and offerings, aided in relationship building, and execution of initial deal proposals and executing customer deals.
- Motivated extended team members to meet and exceed sales targets by wrapping deals with complete solutions - hardware, software, installation and maintenance services, and financing the deal through IBM financial services.
- Project Management - scope,execute, and monitor complex multi-million-dollar deals- one requiring international shipping, implementations, QA of BP install requirements and audits.
- Met or exceeded sales goals for accounts by hardware upgrades, and introducing new software deals to existing clients.
Technical Training Officer
Alaska USA FCU
Anchorage, AK
09.2005 - 09.2006
- Complete development of blended-learning programs as well as being contact and negotiator for all 3rd party resources in the training department.
- Training technology upgrade included developing training for a MS CRM installation, and implementation of a SMARTboard solution Alaska-wide.
- Aided in development of blended-learning for Credit Union technical training needs by keeping a working knowledge of operations, products, services, systems, technologies, and other related training materials.
- Participated in project management teams to ensure training programs for new systems and technologies are developed and implemented in a timely manner.
- Established project objectives and plans by coordinating and collaborating with other departments, vendors, subject matter experts, senior managers and executives.
Director of Sales and Marketing
StravinSOFT
Addison, TX
07.2003 - 05.2004
- Developed sales and marketing program for software start-up.
- Established sales commission structures and territories, as well as developing Alliance Partner programs with FileMaker, Independent Developers and other SQL companies, to aid in product evaluation and marketplace penetration.
- Documented all internal interdepartmental processes and documentation.
- Designed the overall company and product branding including the company website, and collateral.
- Managed scope, execution, and monitoring of projects including product development and lifecycle.
- Brand/Product development with proven success in managing overall product program and content delivery mechanisms using various tools to provide Agile/GANTT project documentation including Zoho Projects Microsoft Project, and Team GANTT.
Senior Field Marketing Manager
Candle Corporation
Dallas, TX
06.1998 - 07.2003
- Developed strategic and tactical marketing plans for region.
- Managed centralized marketing resources for entire area.
- Boosted sales volume by overseeing marketing budget, promotions contents and events to generate and close sales.
- Promoted programs, products and services with multi-channel strategies.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Worked with Regional Executives to develop appropriate marketing channels and customer events to generate pipeline and increase revenue in territories Global Fortune 500 accounts.
- Strong Agency, PR, and Media Buyer/Traffic Coordinator background with Digital and Traditional marketing campaigns, as well as direct customer marketing.
- Continually maintained and improved company's reputation and positive image in markets served with quality relevant events..
- Aided Global and Regional account managers in making their yearly quotas for three consecutive years.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Proven success in all aspects of Field Marketing and Corporate Global event management - owned, planned and executed organizational meetings (All-hands, Town Halls etc.) & customer relationship events (Product Roadshows, CIO dinners, Golf Tournaments, etc.)
Education
Associate of Science - Internet Development Technologies
El Centro College
Dallas, TX 09.2013 - 05.2016
Certification in Early Childhood Education
Canada College
Redwood City, CA 08.1985 - 05.1987
Skills
Business Development
Product positioning
Contract Negotiation
Strategic Planning
CRM Coordinator
Marketing Automation
Social Media/SEO processes & best practices
Senior Content Writer/Editor
Email Marketing Coordinator
Project Management
Budgeting and reporting
Multitasking abilities
Organization and Time management
Cultural awareness
Group and individual instruction
Peer Mentor
Project implementation
Training program development
Mobile marketing
Search engine/keyword optimization
Data management
Revenue Generation
Analytics and SEO
Time management
Vendor relations
Digital marketing
Adaptability
Software
HTML/CSS
Infusionsoft
Seibel
Salesforce
SharpSpring
Act-on
Zapier
Asana
Trello
Buffer
Marketing Automation
Various Sales and Marketing CRM
MS Project Manager
Multiple webinar technologies
MS Office suite
Certification
Interactive Media Development certification
Timeline
Director of Marketing Operations
QuPid Mobile Leads/Luxe Trading/Signature Estates
05.2016 - Current
Interactive Media Development certification
05-2016
Web Application Development certification
05-2016
Marketing & Social Media certification
05-2016
Adobe Flash certification
05-2015
Associate of Science - Internet Development Technologies
El Centro College
09.2013 - 05.2016
ITIL 2011 Foundations Course in IT Service Management
03-2012
Media & Marketing Dir., BPM Sales/Bus. Dev
KEDARit
02.2012 - 09.2013
Senior Client Rep/Senior Partner Account Manager
IBM
09.2006 - 03.2010
Technical Training Officer
Alaska USA FCU
09.2005 - 09.2006
Distance Learning, Course Dev./Training in IT
El Centro College
09.2003 - 05.2018
Director of Sales and Marketing
StravinSOFT
07.2003 - 05.2004
Senior Field Marketing Manager
Candle Corporation
06.1998 - 07.2003
Certification in Early Childhood Education
Canada College
08.1985 - 05.1987