GEORGINA KAKUYU
DATA ANALYST
Citrus Heights,CA
Summary
Goal-oriented Data and Business Analyst successfully assisting companies by developing and implementing updates to operational standards, team organization and employee engagement strategies. Proactive and personable leader with top-notch skills in streamlining information, prioritizing tasks and approaching issues with an analytical mindset. Bringing years of experience and demonstrated track record of success.
Overview
12
12
years of professional experience
Work History
Data and Business Analyst Manager
Sourcis Inc
08.2020 - Current
- Developed and executed 48+ digital marketing projects across paid search, display, and programmatic marketing channels resulting in a 47% increase in lead conversions and $2.4M in pipeline revenue monthly.
- Managed a diverse marketing team with 50+ personnel, establishing a collaborative work culture centered on accountability and creativity, and provided ongoing support and mentorship to facilitate the professional development of team members.
- As a key member of the Leadership Team, generated and presented strategic, analytical, and tactical planning of metadata enhancements to the CEO
- Verified that financial processes and business planning initiatives aligned with performance improvements outselling the previous year’s sales by 373%
- Created and designed business intelligence databases, spreadsheets and analyzed competitive market strategies through related product, market and forecast trends.
Digital Campaign Manager
LN Consulting
Los Angeles, CA
09.2019 - 04.2020
- Developed creative digital content and unique campaigns to drive brand exposure which led to a 35% increase in online buzz around the launch of the 2020 Census in California.
- Launch successful email marketing campaigns with 47% open rate
- Coordinate research, drafting, and approval of strategic communications and messaging resulting in a 215% rapid growth on social media
- Trained key decision makers of 30 organisations in California, creating written and video training materials
- Champion in the field campaigns to create brand awareness and collected over 1500 contacts in 2 events
- Provided weekly in depth analytical reporting to the Strategic Communications Director and the office of the Governor of California.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
Digital Strategist Manager
Sourcis Inc
07.2017 - 08.2019
- Prepared compelling marketing strategies through performing thorough research and understanding clients' needs.
- Supported website design, revenue model, process flows, operations support and customer engagement strategies.
- Collaborated with editorial and consumer marketing teams to create unique, revenue-generating content.
- Tracked and researched trends in digital landscape in order to capitalize on available opportunities.
- Led business redesign efforts to improve digital shopping experience and drive e-commerce revenue by 13%.
- Increased customer engagement by 47% in less than 6 months.
Social Media Manager
World Wide Women
06.2011 - 07.2017
- Achieve open rates of 16% and click rates of 3.2% for email marketing blasts and improve engagement across social media platforms by 50%.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales by 200%.
- Coordinated with the Director of Marketing to define digital advertising strategy for new products and services and enhance market penetration.
- Identified and implemented key SEO and SEM strategies leading to 300% increased engagement.
- Coordinated with cross-functional teams across the sales and product management departments and interface with client stakeholders to establish brand identity and ensure alignment with target audiences.
- Managed team personnel, budget and schedule to handle demanding PR requirements.
Education
Post Graduate PGP - Data Science and Business Analytics
The McCombs School of Business at The University of Texas
09.2022
Postgraduate Certificate - Entrepreneurship
Colorado State University
04.2015
Bachelor of Arts - Communication; Public relations
Daystar University
06.2012
Skills
- Business Analysis
- Data and Analytics
- Data Analysis
- Market Analysis
- Data Mining
- Model Development
- Business Intelligence Testing
- Tableau
- Data Modeling
- Project Management
- KPI Tracking
- Executive-Level Presentations
- Personnel Supervision
Timeline
Data and Business Analyst Manager
Sourcis Inc
08.2020 - Current
Digital Campaign Manager
LN Consulting
09.2019 - 04.2020
Digital Strategist Manager
Sourcis Inc
07.2017 - 08.2019
Social Media Manager
World Wide Women
06.2011 - 07.2017
Post Graduate PGP - Data Science and Business Analytics
The McCombs School of Business at The University of Texas
Postgraduate Certificate - Entrepreneurship
Colorado State University
Bachelor of Arts - Communication; Public relations
Daystar University
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