Georgina Kennedy

I joined as the leader of Audience Development for the Spiceworks Brands, and through a reorg moved to lead the product and design team across B2B and B2C websites, communities and tools and apps

• Built, mentored and managed the Audience Product and Design team of 12 due to a reorganization - across brands PCMag, Mashable, Spiceworks News & Insights, Spiceworks Community, Spiceworks Tools & Apps, Extremetech
• Defined and owned the audience product strategy and roadmaps for 7 products across B2B and B2C audiences to maximize efficiency, effectiveness and profitability
• Launched new customer journeys for email products for B2B audiences growing engaged users by 15%
• Delivered 2 site migrations to optimize infrastructure and speed to build new features to drive audience growth
• ROI Statement: Developed AB testing plans and solutions for B2C brands to drive increased newsletter subscriptions (20%) and onsite ecommerce revenue (15%)

• Build, mentor and manage the Audience team of 25 – Editorial, Community Management, Product and UX Design, SEO, Email and Social media
• Define and own the audience development strategy and roadmaps across 3 key products - Spiceworks Community, Spiceworks News & Insights, Spiceworks Tools & Apps
• Audience growth of 10% across websites and 150% across tools and apps
• Launched new sales packaging for custom content and advertising, increased revenue by 20% in 2022 in Q1.
• ROI Statement: Deliver 3 site migrations in 8 months to grow audience and improve user experience, resulting in audience growth of 10% and engagement by 20%

I joined CBS Interactive in Australia in 2005 as an Account Manager in Sales, and was promoted over 4 years to manage the Sales team. In my experience leading the sales team I was leading initiatives to build new features that could be packaged for sales and developed a passion for user experience and Product Management. I pitched the role in Australia/Asia Pacific and established that role. In 2012 I was promoted to lead a global team of Product Managers and Designers and saw consistent progression from Director of Product to Senior Director of Product

In 2020 our division was sold to Red Ventures and I led the integration of the B2B Product team, was a lead in the sale of one of the brands and created stability, efficiency and revenue during the transition including integration of e-commerce opportunities on ZDNet.com

• Built, mentored and managed the Product team of 6 across ZDNet.com, TechRepublic.com, Lead Generation and TR Premium Subscription
• Defined and owned the product vision, strategy and roadmap for 4 key product lines, delivering on our KPIs for 2 years, including successive audience growth of 10%
• Launch innovative product features including AMP pages meeting our users where they are, and increasing Mobile audience 400% in 2 years
• ROI Statement: Navigating great organizational change and maintaining product focus and delivery, incorporating new business goals to increase revenue via ecommerce resulting in going from zero to 25% of revenue coming from ecommerce

• Leading and mentoring the newly created global product team, including design and customer support teams
• Responsible for strategic product roadmap to deliver on KPIs and Business Goals
• Delivered ZDNet Global resulting in increased SEO and decreased costs to maintain – a project migrating four localized websites into one global site, reimagined ontology, sales packaging, and unified architecture
• Delivered TechProResearch a standalone subscription brand increasing subscription revenue through a new pricing model by 50%
• Collaborated with geographically dispersed engineering, editorial, sales, and integrated marketing teams
• ROI Statement: Incorporating lead generation into online customer journeys and ongoing optimizations to increase first party data collected by 40% and online lead generaration revenue by 20%

• Defined and created this role within the AU and APAC teams, including creating efficiency in the engineering process
• Owned and produced comprehensive product specifications that were actionable
• Established key metrics and dashboards to measure them across the CBSi Australia portfolio and to track product features and optimizations.
• ROI Statement: Delivered key innovative sales projects from ideation and pitching in partnership with sales to delivery with editorial and engineering – 3 key projects delivered over 3M in revenue

• Managed and mentored the Business Media Sales team
• Established and executed a sales strategy to deliver our revenue targets, including accountability and support across the entire sales funnel to increase our close rates
• Built and managed relationships with senior agency representatives and direct clients
• ROI Statement: Collaborated with editorial, design and engineering to create innovative sales products to deliver increased revenue of $1M per year

• Managed and mentored the Business Media Sales team
• Established and executed a sales strategy to deliver our revenue targets, including accountability and support across the entire sales funnel to increase our close rates
• Built and managed relationships with senior agency representatives and direct clients
• Collaborated with editorial, design and engineering to create innovative sales products to deliver increased revenue.

• Managed and mentored the Business Media Sales team
• Established and executed a sales strategy to deliver our revenue targets, including accountability and support across the entire sales funnel to increase our close rates
• Built and managed relationships with senior agency representatives and direct clients
• Collaborated with editorial, design and engineering to create innovative sales products to deliver increased revenue.

• Managed and mentored the Business Media Sales team
• Established and executed a sales strategy to deliver our revenue targets, including accountability and support across the entire sales funnel to increase our close rates
• Built and managed relationships with senior agency representatives and direct clients
• Collaborated with editorial, design and engineering to create innovative sales products to deliver increased revenue.