Summary
Overview
Work History
Education
Languages
Timeline
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Georgina Wen

Georgina Wen

Alhambra,CA

Summary

With an international background, I have lived, studied, and worked across Europe, Asia, and North America for several years, traversing through 40 countries. With eight years of full-time work experience in both online and offline environments at top-tier companies, I have gained expertise in handling complex operational scenarios. I possess the ability to quickly adapt to diverse cultural backgrounds, embrace novelty, exhibit a strong curiosity, enjoy analytical thinking, and demonstrate resilience under pressure. Proficient in deconstructing complex issues and possessing a global perspective. I am a green card holder.

Overview

11
11
years of professional experience

Work History

Consultant - Operation Insights

US Skincare Company
06.2023 - Current
  • Spearheaded the creation of the Lifetime Cash Reward program, conducting offline recruitment drives to onboard partners with valuable channel and community resources.
  • Led the development and launch of an independent brand website, implemented SEO strategies and content management techniques to drive organic traffic and improve online visibility. Successfully achieved monthly sales exceeding $20,000 through effective marketing campaigns, partnership collaborations, and optimized e-commerce operations.

Senior Operations Manager

Suning International Cross-border E-commerce
08.2018 - 02.2023
  • Successfully onboarded over 50 high-end designer brands in categories including leather goods, home furnishings, beauty & fragrances, imported retail, and trendy lifestyle products.
  • Formulated comprehensive operational strategies and KPIs to measure the effectiveness of operational efforts.
  • Building operational and service products, obtaining profits through multiple channels, assisting merchants in conducting business effectively, and establishing long-term cooperative relationships.
  • Acted as the anchor for beauty and fragrance categories, overseeing product selection, refining sales keywords, scripting, and preparing approximately 20 live broadcasts, with an average online traffic of 100,000+
  • Pioneered the concept of the Global Community of Curators, enhancing the platform's brand image and cultivating a community of global trendsetters.
  • Implemented targeted content strategies to capture and create trending topics, attract seed users, provide traffic support, and curate high-quality UGC content dissemination.
  • Implemented phased multi-channel revenue models, regularly evaluating and adjusting operational actions, achieving a GMV of $1,500,000 within one year.

Operations Director

Deji Plaza
06.2013 - 07.2018
  • Integrated luxury brand events and celebrity resources from LVMH, Kering, and Richemont Group to developed comprehensive marketing plans in alignment with overall business goals and objectives. Accumulated a wealth of creative event cases and resources from top-tier brands.
  • Launched the application to transition offline promotional activities to an online platform, integrating online and offline marketing efforts
  • Analyzed core users, identified target POI demographics for marketing, managed the self-media matrix, conveyed lifestyle aesthetics through socialized content marketing, and collaborated on KOL incubation and MCN partnerships.
  • Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.

Education

Bachelor of International Economics And Management -

Bocconi University
Milan, Italy
05.2013

Languages

English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Italian
Full Professional

Timeline

Consultant - Operation Insights

US Skincare Company
06.2023 - Current

Senior Operations Manager

Suning International Cross-border E-commerce
08.2018 - 02.2023

Operations Director

Deji Plaza
06.2013 - 07.2018

Bachelor of International Economics And Management -

Bocconi University

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Georgina Wen