Georgina C. MacAdams

Planned leave for family responsibilities and personal development.

• Established leader of Northeast district of Patient Support Specialists (PSS) within the Guidance and Patient Support team; experience managing teams of up to 16 direct reports.
• Facilitated regular coaching sessions with each team member; provided thoughtful feedback on territory management, metrics, quality of interactions, use of patient education and empathy; developed time bound actions to ensure accountability on areas of focus.
• Experienced with providing challenging feedback on performance and behavioral issues.
• Led team through two large-scale product launches as well as numerous label expansions; ensured team is providing "best in class" support while onboarding patients, while achieving access and adherence goals.
• Communicated clear and consistent goals to team members, kept on track to meet department and territory goals; motivated by celebrating successes and patient stories, drove results with team collaboration, contests and drawing insights from territory and performance data.
• Collaborated with cross functional partners; facilitated consistent communication with sales, marketing, training, operations, CRM and patient services teams; collaborated with national account team to provide regular regional reimbursement education to patient services team.

• Maintained a daily caseload of approximately 200 patients and HCPs in addition to other role responsibilities without compromising call quality and efficiency
• Assisted in the management of prescription refills under while adhering to safety and compliance protocols.
• Evaluated workflow processes regularly and identified opportunities for improvement, leading to increased efficiency within the department.
• Created and piloted a program for Sr. Case Managers to manage the development of all contract employees.
• Facilitated training for new hires and re-training for current case managers.
• Provided one on one coaching with peers on a monthly basis. Provided mentorship, feedback, and best practices regarding call quality, content and documentation.
• Facilitated bi-weekly team meetings that provided business updates and promoted a positive and open environment.

• Assisted and managed over 150 patients and their families in the Pennsylvania and New York regions gain access to Vertex's first Cystic Fibrosis therapy, Kalydeco.
• Developed lasting relationships using patience and empathy to enhance long-term adherence support.
• Counsel patients regarding gaining access to Vertex therapies, patient assistance options, and provide appropriate patient education; provide immediate and compassionate support to patients with complex reimbursement and pharmacy issues.
• Develop and maintain close relationships with HCPs at CF care centers.
• Effectively and compliantly partner with sales team to determine and attend to HCP concerns and requests. Travel with sales to CF care centers and regional family days to support and educate HCPs on GPS processes and adherence support services.
• Maintained a close partnership with reimbursement vendor partners.

• Supporting over 30 regional dialysis centers across the Ohio Valley, Mid-Atlantic, and Great Lakes Regions.
• Developed adherence plans for patients starting and continuing Genzyme's renal therapies.
• Expert knowledge of regional reimbursement plans, Medicaid and Medicare Part D.
• Built and maintained a strong rapport with regional HCPs, including renal social workers, dietitians, nurses, and physicians.
• Successfully partnered with sales representatives to identify and address HCP needs.
• Gave large scale presentations promoting and educating clinical staff on Genzyme's reimbursement services and Medicare Part D.
• Traveled to dialysis clinics and physician offices to educate clinical staff on individual patient insurance benefits and opportunities for cost saving.

• Performed over 30 insurance benefit investigations daily for dialysis patients across the country.
• Demonstrated patience, diligence, and effective communication skills while interacting over the phone with insurance and pharmacy representatives.
• Gained extensive knowledge of regional and national insurance plans.