Gerald Maponga
Dallas
Summary
Motivated Marketing Operations Lead recognized for streamlining processes and enhancing operational scale. Achievements include transforming sales funnels and optimizing inventory management to drive revenue recovery and customer success.
Overview
8
8
years of professional experience
Work History
Marketing Operations Lead
Market Mapping Studios
04.2024 - Current
- Design and implement "Revenue Infrastructure" for B2B industrial clients, bridging the gap between technical engineering and commercial sales.
- Execute 8D Industrial Repair protocols on sales funnels to identify and resolve "Technical Visibility Gaps" in high-tech OEM sectors.
- Manage end-to-end asset production using Adobe Creative Suite and DSLR photography to create high-impact sales enablement tools.
- Architect CRM workflows and data conveyance chains to ensure lead accuracy and eliminate revenue leaks.
- Consult on ICP (Ideal Customer Profile) mapping and messaging intensity strategies based on market awareness levels.
Software Sales & Marketing Intern
Luminator Technology
12.2022 - 03.2024
- Operational Scale & Efficiency: Successfully managed the entire sales and operations funnel as a solo contributor, outperforming the total revenue output of the previous 4-person team through strategic automation and process optimization.
- CRM Forensic Auditing: Executed a comprehensive "Clean-Room" audit of the Salesforce database; removed thousands of duplicate leads and reconciled years of inventory discrepancies to establish a "Single Source of Truth."
- The "Conveyance Chain" Implementation: Shifted the department from high-friction outbound cold-calling to a 100% inbound lead model by architecting targeted email campaigns and automated "Product Spotlights."
- Capital Recovery & Liquidation: Engineered a high-margin liquidation strategy for aging stock; created and marketed technical "Value Bundles" that recovered revenue from inventory previously designated for write-off.
- Friction Reduction & Customer Success: Integrated support desk ticketing protocols directly into sales and marketing assets, empowering clients to resolve technical issues faster and increasing long-term customer retention.
- Strategic Brand Direction: Served as the lead strategist for trade show messaging and social media content, translating complex engineering specifications into high-impact visual assets using the Adobe Creative Suite.
- Autonomous Remote Management: Established and maintained peak productivity in a 100% remote capacity, demonstrating a high level of professional maturity, results-orientation, and self-directed leadership.
Marketing & Content Acquisition Manager
AfroLandTV
04.2018 - 02.2023
- Strategic Content Acquisition: Managed the full-cycle B2B sales process, identifying and pitching high-value filmmakers and production houses to secure streaming licenses and exclusive content rights.
- Brand Direction & Social Strategy: Architected the overarching social media roadmap, overseeing content calendars and creative direction to increase platform visibility and subscriber engagement.
- High-Ticket Negotiations: Acted as the primary liaison for independent producers, developing tailored value propositions that highlighted the platform’s unique distribution advantages.
- Cross-Functional Marketing: Aligned marketing campaigns with new content launches, ensuring that acquired "assets" (films/shows) were leveraged to maximize ROI and user retention.
- Market Positioning: Conducted outreach and relationship management within the film industry, effectively "selling" the platform’s ecosystem to skeptical stakeholders in a competitive market.
Education
No Degree - Computer Science
Navarro College
Corsicana, TX04-2019
Skills
- Operational efficiency
- Motivational attitude
- Scheduling coordination
- Workforce management
Accomplishments
- The 4:1 Revenue Multiplier: Engineered an automated "Inbound Infrastructure" that allowed me to outperform the total sales volume of a former 4-person department as a solo operator.
- Zero-Waste Capital Recovery: Identified and liquidated thousands of dollars in "dead-stock" inventory by designing high-value technical bundles and targeted "Spotlight" campaigns.
- CRM Forensic Restoration: Executed a total "Clean-Room" audit of a corrupted Salesforce database, eliminating years of lead duplication and inventory discrepancies to establish a Single Source of Truth.
- High-Ticket Content Acquisition: Successfully negotiated and closed complex B2B licensing deals with international filmmakers, securing exclusive rights and driving platform growth.
- Technical Visibility Resolution: Successfully bridged the gap between engineering and sales for industrial firms by translating complex technical specs into high-impact visual assets using the Adobe Creative Suite.
Languages
Shona
Native or Bilingual
French
Limited Working
Timeline
Marketing Operations Lead
Market Mapping Studios
04.2024 - Current
Software Sales & Marketing Intern
Luminator Technology
12.2022 - 03.2024
Marketing & Content Acquisition Manager
AfroLandTV
04.2018 - 02.2023
No Degree - Computer Science
Navarro College