Gerald Martin
Philadelphia,PA
Summary
An innovative, solution-focused Brand Manager with 7+ years of experience in strategic business development, market analysis, and brand management. Proven ability to manage complex projects and draw concrete solutions from qualitative and quantitative data. Passionate about the power of storytelling and data-driven decision-making.
Overview
15
15
years of professional experience
Work History
Account Manager
Medline Industries
12.2022 - Current
- Used Tableau reporting and Excel analysis to identify expense reduction opportunities for customers
- Built strategic growth plans for local customers and national partners
- Ensured Post Acute medical facilities were compliant with state regulations
- Helped to improve customer operational efficiency and staff retention.
Marketing Data Analyst
FMC Corporation
03.2022 - 12.2022
- Prepared reports on market trends, patterns, & predictions using data using Tableau reporting and statistical analysis
- Led Price strategy analysis for new products and discount programs
- Performed custom ad hoc analysis using Excel and Power BI to guide leadership decisions
- Led executive presentations summarizing relevant market factors for strategic development
- Reported performance and ROI of campaign media.
- Analyzed third-party data and investigated new growth opportunities.
Brand Manager
CC Wellness
02.2019 - 11.2021
- Designed and executed growth strategy, growing wholesale revenue by more than 20% annually
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Consulted with product development teams to enhance products based on customer interest data.
- Preformed quarterly competitive analysis to track opportunities in the market and the actions of competitors
- Led multifunctional teams in developing long-term strategic growth plans
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Led the Revenue Forecasting process for all national distribution and retail partners
Marketing Leadership Development Program Intern
Johnson & Johnson
05.2021 - 08.2021
- Designed targeting and segmentation plan for foot and ankle medical device sales
- Created a more efficient sales strategy to increase revenue ambulatory surgery center revenue by 15%
- Successfully created an internal marketing plan to support the medical device sales team
- Acted as the liaison to the customer ensuring we understand the individual customer segments
- Used Excel to Analyze Market data to ensure proper deployment of sales resources
Account Manager
CC Wellness
05.2017 - 02.2019
- Managed a portfolio of 12 key accounts while exceeding revenue growth goals by 30% annually
- Used solution-focused sales strategies to surpass sales goals, increasing wholesale customer revenue by 10% annually
- Led consumer-focused marketing campaign in brick and mortar locations and on social media
- Built relationships with key stakeholders and industry leaders increasing brand equity
- Promoted to Account Manager in May 2017
Brand Ambassador
CC Wellness
02.2016 - 05.2017
- Led global team in sales activities, performing 400+ sales meetings annually while maintaining the smallest expense budget
- Grew territory customer base by 20% through prospecting and outbound sales
- Performed 100+ customer staff training sessions increasing location sell-through by 50%
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
Computer Operator
Internal Revenue Service
01.2009 - 02.2016
- Led the department in efficiency metrics for two consecutive years
- Collaborated across teams to assist in the planning and delivery of a full range of customer support services related to print operations, electronic document management, media management, problem reporting, and resolution
- Monitored systems status/performance and resolved operating problems, failures, and malfunctions
Education
Bachelor of Science - Economics
WAYNE STATE UNIVERSITY – SCHOOL OF BUSINESS
MBA -
PENN STATE UNIVERSITY – SCHOOL OF BUSINESS
12.2023
Skills
- Project Management
- Marketing Strategies and Research
- Data Analytics
- SQL, Tableau, Advanced Excel, PowerBI
- Multi-Channel Campaigns
- Business Needs Analysis
- Direct Email Campaigns
- Google Analytics Expertise
- Salesforce, Hubspot, Microsoft Dynamics
- Strategic Positioning
- Data Modeling
- Competitive Research
Affiliations
- National Black MBA Association Member
- Valley Youth House Mentor
Timeline
Account Manager
Medline Industries
12.2022 - Current
Marketing Data Analyst
FMC Corporation
03.2022 - 12.2022
Marketing Leadership Development Program Intern
Johnson & Johnson
05.2021 - 08.2021
Brand Manager
CC Wellness
02.2019 - 11.2021
Account Manager
CC Wellness
05.2017 - 02.2019
Brand Ambassador
CC Wellness
02.2016 - 05.2017
Computer Operator
Internal Revenue Service
01.2009 - 02.2016
Bachelor of Science - Economics
WAYNE STATE UNIVERSITY – SCHOOL OF BUSINESS
MBA -
PENN STATE UNIVERSITY – SCHOOL OF BUSINESS
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