Summary
Overview
Work History
Education
Skills
Timeline
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Gerald Martinez

Nucla,CO

Summary

Multifaceted experience in the cannabis industry in Colorado and New Mexico and with previous Regional Director experience. An extensive background in employee management and conflict resolution. A focus on success through the financial health of the company its shareholders. A drive to be a positive part of the cannabis industry.

Overview

20
20
years of professional experience

Work History

General Manager

Paonia Purple
04.2023 - Current
  • End to End management of a cannabis dispensary.
  • Managed all purchasing of cannabis products. Worked directly with vendors and Leaflink to stock the shop with the most competitive products and prices. Completed all payments and term negotiations.
  • Worked with local community groups to get involved in festivals, newspapers and charity events.
  • Managed a diverse team and developed a staff that is able to effectively provide a great experience with each customer while avoiding over scheduling.
  • Completed all hiring aspects and dismissals when conduct was not to the standard of the brand.
  • Set up and manage local transaction fees, insurance, license fees and required forms.


General Manager

Southwest Trading Corp
06.2019 - Current
  • Managed employees, cash flow, expenses, quickbooks and deposit management.
  • Ensured that all regulations, laws and taxes were being upheld and that an audit was always easily passed.
  • Cultivated strong relationships with corporate employees, vendors, management staff, budtenders and customers.
  • Worked with corporate procurement to provide superior product choices, prices and quality for our customers. I also worked with marketing teams to ensure the brand was well represented and associated with a positive experience.
  • Complete all budtender and inventory manager duties. Consistently the top seller per Avg. Transaction Value.

Assistant Manager

Green Dragon
04.2018 - 07.2019
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.

Operations Manager

Startek
04.2005 - 04.2019
  • Oversaw multiple client telecommunication programs with around 150-300 employees under me at a time.
  • Traveled to client locations around the U.S. to meet with executives, learn their systems and policies and then create a training program for the employees that I would then train a staff on.
  • Attended job fairs and community outreach events focused on hiring the required number of employees to handle inbound and outbound calls for the programs.
  • Conducted regular performance reviews, implemented performance improvement plans and completed hundreds of promotion interviews.
  • Executed verbal and written disciplinary actions, firings and handled unemployment hearings and documentations.

Education

Fashion Design

International Academy of Design And Technology
Renton, WA

Fashion Design

International Academy of Design And Technology
Las Vegas, NV

Skills

  • Regional Director Experience
  • Problem Resolution
  • Operations Management
  • Motivated Attitude

Timeline

General Manager

Paonia Purple
04.2023 - Current

General Manager

Southwest Trading Corp
06.2019 - Current

Assistant Manager

Green Dragon
04.2018 - 07.2019

Operations Manager

Startek
04.2005 - 04.2019

Fashion Design

International Academy of Design And Technology

Fashion Design

International Academy of Design And Technology

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Gerald Martinez