Gerald Purgay
Westport,CT
Summary
Respected, award winning global marketing executive who builds and scales margin and revenue growth, creates and accelerates sales pipeline and differentiates brands. Unique mix of holistic business thinking, strategic marketing, digital savviness and a customer-centric approach has been foundational in driving sustained business performance, sales competitiveness, delivering exceptional brand experiences and building leading edge marketing teams. Trusted advisor to senior leadership who partners and aligns seamlessly with key functional constituents. Strong track record of B2B, B2C and B2B2C performance in professional services & consulting (HR, Healthcare, Human Capital, Staffing, Talent Management) and SaaS environments from SMB’s to Fortune 100 (private & public) firms due to innovative thinking, agile mindset, analytics & data driven insight, creative dexterity, digital know-how and pragmatic use of marketing technologies.
Overview
29
29
years of professional experience
Work History
Chief Marketing Officer & Vice President
Behavioral Science Technology, Inc. (BST)
01.2006
- Company Overview: Division of DEKRA Insight, BST is the global leader in providing safety performance consulting solutions.
- Developed and executed global marketing strategy, elevating brand awareness and facilitating new business development.
- Elevated brand awareness via content strategy and client and media outreach campaigns doubling media placements.
- Pivoted to digital strategy resulting in 118% increase in leads and 43% increase in sales.
Chief Marketing Officer
Cross Country Healthcare
01.2002 - Current
- Company Overview: Cross Country Healthcare, Inc. (NASDAQ: CCRN) is a leader in providing innovative tech-enabled healthcare workforce solutions and advisory services ranging from consulting, staffing, technology and analytics & insights.
- Lead corporate, B2B, B2C, recruitment, product marketing and sales enablement across multi-brand portfolio focused on building & accelerating sales pipeline, driving best in class digital customer & candidate experiences and brand differentiation.
- Spearhead marketing strategy focused on demand generation, customer acquisition + retention, digital marketing and product marketing contributing to revenue growth of 200%, 336% and 242% over the past three years.
- Implemented account-based marketing (ABM) strategies that increased high-value enterprise deals by 42% contributing to a 25% boost in average deal size.
- Launched B2B omni-channel lead generation campaigns that contributed to 4x increase in MQLs (marketing qualified leads) and 32% in SQLs (sales qualified leads).
- Architected a digital transformation initiative that enhanced the company’s online presence, increasing organic traffic by 65% and boosting lead generation by 72% through SEO, content marketing, and performance marketing strategies.
- Partnered with product development to drive successful go-to-market strategies for a new workforce management digital platform and career management mobile app, resulting in a 63% and 42% increase in product adoption rates in the first year.
- Executed a B2C digital marketing strategy, focusing on paid search, retargeting, PPC, display advertising, and social media campaigns resulting in 45% more leads at a 23% lower cost per lead (CPL) over 12-month period.
- Implemented B2B highly targeted and personalized organic data mining campaigns leveraging machine learning increasing leads 6x and doubling the lead to placement ratio versus paid media over a 12-month period.
- Operationalized AI-powered clinician matching, predictive analytics and automation enhancing fill rates, accelerating time to hire and reducing costs in helping clients secure talent faster and more efficiently.
Chief Marketing Officer
Oasis Outsourcing, A Paychex Company
01.2018 - 01.2019
- Company Overview: Oasis is leading professional services solutions firm specializing in providing human resources and health services, employee benefits administration, payroll and tax administration, risk management services and staffing solutions to SMBs.
- Led marketing, business development, sales enablement & operations, brand strategy/management, product management/marketing, channel and strategic partnerships focused on driving revenue & margin growth, building sales pipeline & competitiveness and brand differentiation via innovative digital, CX and demand generation initiatives.
- Transformed Marketing from marketing communications into a strategic function focused on revenue growth, building sales pipeline and improving sales performance resulting in:
- Increasing revenues 34% through new integrated (ABM and pipeline) demand generation campaigns
- Fueling direct sales activity by generating 24% more appointments representing 64% of all channels
- Building sales pipeline by increasing proposals 31% accounting for 47% of all sales proposals generated
- Improving sales productivity by increasing average sales per client 19% and improving close conversion rates 8% by implementing a new GTM approach, introducing a lead generation model and a focused segmentation & coverage strategy
- Pivoted to digital data driven programs (Programmatic advertising, SEO, PPC, Display, Retargeting, Mobile, eMail, Direct Response) improving client acquisition and lead conversation rates by 46% and increasing inbound leads by 68%.
- Launched new innovative digital technology offerings with best-in-class CX design and experience resulting in increasing client retention by 14% and simulating net new business generation by 23%.
- Key member of executive team that sold firm at 14x EBITA for $1.2 billion to Paychex.
Chief Marketing Officer, Talent Business & Partner
Mercer
01.2014 - 01.2017
- Company Overview: Mercer (NYSE: MMC) is a $4.3 billion global consulting leader in talent, health, wealth and retirement in more than 130 countries.
- Led global and regional marketing, product marketing and business development for the Talent business unit creating & executing vertical marketing strategies and programs to drive revenue growth, profitability and brand leadership targeting mid-market and enterprise firms.
- Generated $38M in revenues over 12-month period with a mix of pipeline and account-based marketing strategies.
- Launched B2B SaaS technology and consulting solutions generating $15M in revenues and $44M in sales pipeline.
- Key member of executive team that turned around declining Talent business revenues by 23% and NOI by 33%
- Led customer-centric marketing shift to enhance customer experiences by targeting specific market segments, building buyer personas, personalizing content and connecting customer journeys across all touchpoints in alignment with sales.
- Increased the return on marketing investment ratio from 1:1 to 12:1 by making strategic changes and investment shift to demand & lead generation, digital marketing, analytics and sales/marketing automation (Salesforce & Marketo).
Senior Vice President, Global Marketing (CMO), Right Management & Vice President B2B Marketing, ManpowerGroup
Right Management
01.2007 - 01.2014
- Company Overview: Right Management is a $500 million talent and career management consulting solutions firm operating in 54 countries. Division of ManpowerGroup (NYSE: MAN) a $22 billion workforce solutions company in 80 countries.
- Led all marketing and business development activities across 50+ countries including: marketing and brand strategy, demand generation, digital and content marketing, product & solution management, market intelligence and field marketing execution.
- Led and executed award-winning brand strategy and transformation repositioning the firm in 50+ countries growing consulting revenues 30%, increasing awareness by 54% and securing top market position in the industry.
- Conceived and implemented a global branding strategy and campaigns differentiating and growing commoditized solution revenues 65% over 24 months.
- Institutionalized integrated sales and marketing lead generation campaigns scaled for local adaptation and execution tripling qualified sales leads in 12-month period representing $31 million in opportunities.
- Introduced thought leadership content marketing strategy to credential solutions and experts increasing media exposure over four years by 330% and being recognized as a Top Thought Leader in the Management Consulting Industry.
- Launched globally multiple enhanced and new technology and consulting solutions leveraging digital platforms over five-year period quickly establishing awareness, credibility, sales growth and increased win ratios.
Senior Vice President, Global Marketing (2001-2005), Vice President, Worldwide Marketing (1997-2001)
DBM (currently Lee Hecht Harrison)
01.1997 - 01.2005
- Company Overview: DBM is a $400 million company that provided strategic human resource solutions operating in 51 countries.
- Directed corporate global marketing: strategy, brand management, product development and management, marketing communications and market intelligence. Additionally, held P & L responsibility for Publishing division and eCommerce start-up.
- Member of global executive team that achieved 261% revenue and 200% EBITDA margin growth over a five-year period.
- Created and executed marketing strategies and initiatives that generated 40% of new business development revenues and 82% of retained customer revenues in North America over a five-year period.
Education
MSDi (Master of Science) - Digital Strategy & Innovation
Boston University, Questrom School of Business
MBA - Global Marketing
New York Institute of Technology
New York, NYB.A. - Economics
York University
Skills
- Marketing Strategy Execution (B2B, B2B2C, B2C)
- Brand Strategy Positioning Messaging Storytelling
- Customer Insights Competitor Analysis Market Research
- Content Strategy Development
- Demand Generation Lead Generation (ABM, Pipeline)
- Client Loyalty Retention Reputation Marketing
- Marketing Communications Public Relations
- CX Experiential Marketing
- Paid Media, Direct Response, Advertising, Radio, TV
- AI, Machine Learning, Automation
- Digital, Mobile & Social Marketing
- Multi-channel Marketing Field Marketing
- Talent Building Coaching Leadership
- Marketing Technology Sales & Marketing Automation
- Solution Product Marketing & Management
- Business Development Sales Enablement
- Growth Marketing Performance Marketing
- Channel, Affiliate & Partnership Marketing
Timeline
Chief Marketing Officer
Oasis Outsourcing, A Paychex Company
01.2018 - 01.2019
Chief Marketing Officer, Talent Business & Partner
Mercer
01.2014 - 01.2017
Senior Vice President, Global Marketing (CMO), Right Management & Vice President B2B Marketing, ManpowerGroup
Right Management
01.2007 - 01.2014
Chief Marketing Officer & Vice President
Behavioral Science Technology, Inc. (BST)
01.2006
Chief Marketing Officer
Cross Country Healthcare
01.2002 - Current
Senior Vice President, Global Marketing (2001-2005), Vice President, Worldwide Marketing (1997-2001)
DBM (currently Lee Hecht Harrison)
01.1997 - 01.2005
MBA - Global Marketing
New York Institute of Technology
B.A. - Economics
York University
MSDi (Master of Science) - Digital Strategy & Innovation
Boston University, Questrom School of Business
Awards
Top 10 CMO Marketer Award Finalist, OnCon Icon Awards, Commend Company - Best Marketing Teams Award, Gartner Marketing and Communication Award for 'Small Idea, Big Impact' campaign, Regan PR Daily’s Social Media and Digital Awards winning best “Specialty Campaign” and “Brand Awareness Campaign”, Silver Telly Award, General Recruitment + Use of Stock Footage, Bronze Telly Award, General Internal Communications
Top 10 CMO Marketer Award Finalist, OnCon Icon Awards Comparably - Best Marketing Teams Award Gartne
Top 10 CMO Marketer Award Finalist, OnCon Icon Awards
Comparably - Best Marketing Teams Award
Gartner Marketing and Communication Award for ‘Small Idea, Big Impact” campaign
Regan PR Daily's Social Media and Digital Awards winning best “'Specialty Campaign' and “Brand Awareness Campaign”
Silver Telly Award, General Recruitment + Use of Stock Footage
Bronze Telly Award
, General Internal Communications
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