Gerald Roulette
Irving,TX
Summary
Proven leader with a track record of mentoring teams at CBD Pros to exceed revenue targets through sales funnel optimization and collaborative teamwork. Skilled in event and influencer marketing, I've successfully boosted campaign reach and fostered a culture of excellence and customer service, achieving significant market impact.
Overview
11
11
years of professional experience
Work History
Marketing Lead
CBD Pros
2022.05 - Current
- Mentored local personnel on best practices and protocols to maximize productivity.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Streamlined marketing processes to maximize results within budget constraints.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Store Manager
CBD Pros
2022.05 - Current
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Supervised guests at front counter, answering questions regarding products.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
Defensive Line Coach
Bishop Lynch High School
2018.07 - Current
- Enhanced player development through personalized coaching sessions, focusing on individual strengths and weaknesses.
- Collaborated with fellow coaches to develop game plans, ensuring optimal defensive line performance in various game situations.
- Encouraged athletes'' personal growth by providing mentorship and guidance on aspects beyond football, such as academics and future career aspirations.
- Contributed to overall team success through active participation in staff meetings, offering insights into defensive line strategy adjustments or personnel changes as needed.
- Coordinated position group meetings focused on skill development and mental preparation for upcoming games.
- Promoted a culture of accountability among players by emphasizing discipline both on and off the field.
- Ensured a safe practice environment by monitoring equipment conditions and adhering to established safety protocols.
- Maximized player potential by teaching advanced techniques such as hand placement, leverage tactics, and proper footwork.
- Improved team defensive performance by implementing new strategies and techniques during practice sessions.
- Developed scouting reports for upcoming opponents, analyzing their offensive tendencies and recommending appropriate defensive adjustments.
- Provided critical feedback during film study sessions, highlighting areas of improvement for individual players while reinforcing successful techniques.
Varsity Defensive Coordinator
Southeast High School
2016.05 - 2017.12
- Established clear expectations for player behavior both during competition and outside of athletic activities, maintaining a high standard of conduct within the program.
- Enhanced team performance by implementing innovative defensive strategies and techniques.
- Developed player skills through personalized coaching, resulting in improved on-field performance.
- Served as a liaison between the football program and school administration, fostering strong relationships that benefited both parties.
- Increased team''s defensive efficiency by frequently reviewing game film with players to address individual mistakes or poor habits.
- Managed sideline adjustments during games based on opponent''s tendencies or changing conditions for better game outcomes.
- Collaborated with head coach to design game plans tailored to each opponent''s strengths and weaknesses.
- Monitored academic progress of student-athletes closely in partnership with guidance counselors to ensure eligibility requirements were met.
- Fostered a positive team culture by promoting sportsmanship, camaraderie, and respect both on and off the field.
- Implemented strength and conditioning programs that increased overall team athleticism and reduced injuries.
- Mentored student-athletes for academic success, improving graduation rates among football players.
- Communicated effectively with parents, teachers, administrators, and other stakeholders regarding student-athlete progress.
- Organized and led practices focused on skill development, teamwork, and situational awareness for optimal results.
- Coordinated with offensive coaches to create balanced practice sessions that challenged both sides of the ball equally.
- Analyzed game footage to identify areas for improvement and develop strategies to exploit opponents'' vulnerabilities.
Graduate Assistant Coach
Lincoln University
2015.06 - 2016.04
- Managed equipment inventory and distribution, ensuring all players had proper gear for practices and games.
- Supported head coach in building a positive team culture through leadership workshops or team-building activities.
- Implemented effective time management skills to balance coaching responsibilities with graduate coursework demands.
- Assisted in the development of game plans by analyzing opponent strategies and tendencies, providing valuable insights to head coach decision-making processes.
- Developed individualized training programs for athletes, resulting in increased physical fitness and endurance.
- Fostered a sense of sportsmanship amongst student-athletes by modeling respect and integrity both on and off the field.
- Enhanced team performance by implementing innovative coaching strategies and techniques.
- Conducted thorough game analysis, identifying areas of improvement and adapting coaching methods accordingly.
- Maintained accurate records of athlete progress throughout the season using detailed data tracking systems.
- Provided academic support to student-athletes by monitoring study hall hours or tutoring when needed.
- Developed strong relationship with players to assist in reaching goals, build trust and rapport.
- Mentored student-athletes on academic and personal growth, contributing to their overall success both on and off the field.
- Collaborated with head coach to develop and maintain team schedule and practices to enhance preparedness.
- Observed athletes during practice and game situations to assess performance and provide tips for improvement.
- Assisted in creating and executing practice plans for athletes to help reach highest potential.
Varsity Defensive Coordinator
Wyandotte Highschool
2014.03 - 2015.05
- Established clear expectations for player behavior both during competition and outside of athletic activities, maintaining a high standard of conduct within the program.
- Enhanced team performance by implementing innovative defensive strategies and techniques.
- Developed player skills through personalized coaching, resulting in improved on-field performance.
- Served as a liaison between the football program and school administration, fostering strong relationships that benefited both parties.
- Increased team''s defensive efficiency by frequently reviewing game film with players to address individual mistakes or poor habits.
- Managed sideline adjustments during games based on opponent''s tendencies or changing conditions for better game outcomes.
- Collaborated with head coach to design game plans tailored to each opponent''s strengths and weaknesses.
- Monitored academic progress of student-athletes closely in partnership with guidance counselors to ensure eligibility requirements were met.
- Fostered a positive team culture by promoting sportsmanship, camaraderie, and respect both on and off the field.
- Implemented strength and conditioning programs that increased overall team athleticism and reduced injuries.
- Adapted defensive schemes as needed based on player personnel and specific game situations, resulting in more effective game plans.
- Assisted in recruiting top talent for the program by attending high school games, showcases, and evaluating potential prospects.
- Provided support for injured players throughout their recovery process to ensure a smooth return to play when ready.
- Communicated effectively with parents, teachers, administrators, and other stakeholders regarding student-athlete progress.
- Organized and led practices focused on skill development, teamwork, and situational awareness for optimal results.
- Coordinated with offensive coaches to create balanced practice sessions that challenged both sides of the ball equally.
Education
Associate of Arts - General Studies
Meramec Community College
Kirkwood, MONo Degree - General Studies
University of Houston
Houston, TXSkills
- Sales Funnel Optimization
- Event Marketing
- Influencer Marketing
- Mobile marketing
- Customer Service
- Team Leadership
- Collaborative Teamwork
Volunteer Coaching
Every Summer I would collaborate with the local High School to create age 6-12 football camps that would promote basic football skills while creating safe environment for children to work together and build social relationships
Timeline
Marketing Lead
CBD Pros
2022.05 - Current
Store Manager
CBD Pros
2022.05 - Current
Defensive Line Coach
Bishop Lynch High School
2018.07 - Current
Varsity Defensive Coordinator
Southeast High School
2016.05 - 2017.12
Graduate Assistant Coach
Lincoln University
2015.06 - 2016.04
Varsity Defensive Coordinator
Wyandotte Highschool
2014.03 - 2015.05
Associate of Arts - General Studies
Meramec Community College
No Degree - General Studies
University of Houston
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