Gerald Salas
Fort Worth,TX
Summary
Accomplished district director of operations with a progressive industry background and decisive leadership style. Possesses strategic planning abilities, strong background in change management, and forward-thinking mindset. Always ready for challenges and highly focused on meeting future demands.
Overview
16
16
years of professional experience
1
1
Certification
Work History
District Director of Operations
Community Choice Financial Inc.
07.2022 - Current
- Improved employee retention through professional development programs and targeted hiring practices.
- Established strong relationships with key stakeholders, resulting in successful partnerships and collaborations.
- Reduced overhead expenses by identifying inefficiencies in administrative processes and implementing solutions accordingly.
- Enhanced customer satisfaction through proactive problem-solving and exceptional service delivery standards.
- Implemented data-driven decision-making processes, supporting more informed business choices.
- Coordinated training programs for employees across multiple locations to develop skills necessary for advancement opportunities within the company.
- Achieved cost savings with thorough budget management and resource allocation.
- Developed and executed strategic plans for district growth, leading to increased profitability.
- Conducted regular performance reviews for direct reports, providing constructive feedback and setting clear expectations for future success.
- Increased operational efficiency by streamlining processes and implementing new systems.
- Spearheaded talent acquisition initiatives within the district, attracting high-caliber candidates for key positions.
- Fostered a positive work culture by promoting open communication channels between staff members at all levels of the organization.
- Ensured regulatory compliance across all locations by staying up-to-date on industry standards and best practices.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Drove sales growth by creating targeted marketing campaigns that effectively communicated product offerings to target demographics.
- Collaborated with cross-functional teams to drive continuous improvement efforts throughout the organization.
- Led the implementation of company-wide initiatives at the district level, ensuring alignment with corporate goals.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Sr General Manager
Community Choice Financial Inc.
12.2020 - 07.2022
- Negotiated favorable contracts with vendors and suppliers, securing advantageous terms that positively impacted the bottom line.
- Mentored and developed high-performing teams through effective coaching, feedback, and performance management.
- Implemented innovative solutions to address complex business challenges, resulting in improved organizational effectiveness.
- Built strong relationships with key stakeholders both internally and externally to foster collaboration on mutually beneficial initiatives.
- Championed customer-centric approaches for better service delivery, resulting in increased client retention rates and positive brand reputation.
- Streamlined operational processes for increased efficiency, leading to significant cost savings and improved customer satisfaction.
- Drove revenue growth with targeted marketing campaigns designed to increase brand awareness among potential customers.
- Boosted employee morale through recognition programs that acknowledged outstanding contributions to company success.
- Established a culture of continuous improvement by promoting employee engagement initiatives and cultivating open lines of communication across all levels of the organization.
- Enhanced team productivity by implementing strategic management practices and fostering a collaborative work environment.
- Maintained quality through training and coaching during daily activities.
- Planned and assigned workload by delegating tasks and directing team members.
- Ensured compliance with industry regulations and company policies by implementing stringent risk management protocols and regularly auditing internal processes.
- Evaluated market trends and competitor activities for informed decision-making on pricing strategies, product development opportunities, and overall business direction.
- Developed and executed successful business strategies, driving growth in revenue and market share.
- Supervised employees for exceptional store operations, customer retention and positive brand experiences.
- Interacted well with customers to build connections and nurture relationships.
- Trained and guided team members to maintain high productivity and performance metrics.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reported issues to higher management with great detail.
Field Director/North Texas & Oklahoma
Southern Management Corporation
11.2016 - Current
- Trained and developed branch managers/staff to increase outstanding ledger month over month and significantly reduce delinquency/charge offs in 38 branches across North Texas and Oklahoma
- Evaluate financial reporting systems, accounting or collection procedures, or investment activities and make recommendations for changes to procedures, operating systems, budgets, or other financial control functions
- Evaluate staff performance and the effectiveness of training programs, providing recommendations for improvement
- Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement
- Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes
- Recruit staff members and oversee training programs
- Establish and maintain relationships with individual or business customers or provide assistance with problems these customers may encounter
- Network within communities to find and attract new business
- Examine, evaluate, or process loan applications
- Approve, reject, or coordinate the approval or rejection of personal loans
- Prepare financial or regulatory reports required by laws, regulations, or boards of directors
- Review collection reports to determine the status of collections and the amounts of outstanding balances
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business
- Prepare operational or risk reports for corporate analysis
Senior Branch Manager
Regional Management Corporation
12.2010 - 11.2016
- Successfully increased gross ledger balance by over 1 million dollars in under a year and reduced overall delinquency by 10+ percent in under 60 days in an office with over a 2500 account portfolio
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Maintained friendly and professional customer interactions.
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Reduced employee turnover by fostering a positive work environment and offering competitive compensation packages.
- Examined customer loan applications for loan approvals and denials.
- Implemented risk management strategies to minimize potential losses while maintaining a healthy balance between risk and return on investments.
- Fostered culture of excellence and accountability, resulting in branch consistently exceeding performance targets.
- Streamlined loan processing procedures, significantly reducing approval times and improving customer experience.
- Oversaw daily branch operations, ensuring compliance with regulatory standards and maintaining operational integrity.
- Elevated staff morale and productivity by introducing system of rewards and recognition for outstanding performance.
Sales Manager
Rent A Center
07.2008 - 11.2010
- Manage staff, preparing work schedules and assigning specific duties
- Direct and coordinate branch's financial and budget activities to maximize ROA
- Conducted monthly store audits to ensure compliance with state and federal guidelines, company policy and business initiatives
- Plan and direct activities such as sales promotions, coordinating with other department heads as required
- Monitor sales staff performance to ensure that goals are met
- Establish and maintain relationships with customers
- Approve, reject, or coordinate the approval or rejection of lease contracts
- Network within communities to find and attract new business
- Oversee the flow of cash in the office
- Review collection reports to determine the status of collections and the amounts of outstanding balances
- Prepare operational or risk reports for management
- Explain features, advantages and disadvantages of various products to increase sales of specific promotions for the month
- Resolve customer complaints regarding sales and service
- Review operational records and reports to project sales and determine profitability
- Monitor customer preferences to determine focus of sales efforts
- Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase
- Direct, coordinate, and review activities on sales floor
- Represent company at trade association meetings to promote products
Education
Associate in Science (A.S.) - Business
MOUNTAIN VIEW COMMUNITY COLLEGE
Dallas, TX05.2010
Skills
- Spanish - Business Level
- Excel
- Power Point
- AFSA - Compliance & Operations
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Excellent Communication
- Team Leadership
- Team motivation
- Effective Communication
- Decision-Making
- Relationship Building
- Staff Training and Development
- Goal Setting and Achievement
- Business development and planning
- Product Knowledge
- Operations Management
- Strategic Planning
- B to B sales
- New Hire Onboarding
- Performance Evaluations
- Budget Development
- Logistics Management
- Operational Excellence
- Risk Management
- Performance Management
- Compliance Management
- Personnel development
- Process Improvement
- Recruitment and retention
- Change Management
- Attention to Detail
- Multitasking Abilities
Certification
AFSA - Compliance & Operations
References
References available upon request.
Timeline
District Director of Operations
Community Choice Financial Inc.
07.2022 - Current
Sr General Manager
Community Choice Financial Inc.
12.2020 - 07.2022
Field Director/North Texas & Oklahoma
Southern Management Corporation
11.2016 - Current
Senior Branch Manager
Regional Management Corporation
12.2010 - 11.2016
Sales Manager
Rent A Center
07.2008 - 11.2010
Associate in Science (A.S.) - Business
MOUNTAIN VIEW COMMUNITY COLLEGE
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