Results-oriented Chamber executive with a proven track record in streamlining operations, boosting profits, and driving member growth. A decisive leader championing operational improvements and market expansion while fostering a positive organizational culture as essential components of success. Expertise in developing strategic initiatives that enhance member engagement and satisfaction, ensuring long-term sustainability and growth. Committed to leveraging innovative solutions to achieve organizational goals and elevate community impact.
Overview
24
24
years of professional experience
Work History
President/Chief Executive Officer
Rio Rancho Regional Chamber of Commerce
08.2016 - Current
Skillfully implemented engaging marketing strategies to increase revenue and membership transforming the chamber to be the largest business association in New Mexico.
Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement, and revenue.
Developed programming for Rio Rancho and Sandoval County to transform the area into the fastest growing city and county in New Mexico.
Built an agile, responsible organization with consistent revenue growth by monitoring forecasts, improving budgets, and adjusting operational strategies.
Establish legislative initiatives to advocate for businesses at the local, state and federal level.
Implemented Discover Sandoval to build workforce strategies that resulted in reducing job vacancies while marketing the city, and county to potential recruits from out of state.
Spearheaded expansion strategies to drive economic expansion, workforce programs, education, and career technical education programs.
Led initiative to purchase a new location for the Chamber with business partnerships which has positively impacted financials leading to expanded services.
Expanded Leadership Sandoval into a 501c3 and retooled the program for enhanced revenue.
Established endowment for the Community Foundation and expanded fundraising by over 50% annually.
President
First Santa Fe Insurance Services
04.2010 - 05.2016
Built a top 10 largest insurance agency in New Mexico with partnerships, acquisitions and growth strategies.
Developed and strengthened productive and valuable Native American partnerships to drive collaboration, engagement, and revenue to expand market share.
Spearheaded change management and strategic turnaround for the company, which included creating efficiencies and developing talent
Created risk management programs for financial services, businesses and municipalities.
Established cross functional relationships and referral programs for bank and financial services professionals.
Increased market territory from New Mexico to 16 states by implementing effective market strategies.
Drove an industry-leading profit increase by transforming strategic plans, aligning targets to meet dynamic industry conditions, and providing risk management programs to increase profitability by over 60%.
Vice President
HSBC Finance Corporation
05.2001 - 05.2009
National leader in revenue and sales volume with industry leading best practices.
Recruited, hired, and coached leaders at all levels and was the top region of the country for developing leadership.
Exceeded quarterly revenue goals by 25%-60% annually and was recognized nationally for top results.
Identified growth opportunities in poor performing areas and was a turn around specialist within the territories of New Mexico, Arizona, California and Texas.
Increased sales and performance for auto lending, mortgage lending, insurance, consumer lending and small business lending.
Exceeded established KPIs for the company annually in sales, compliance and quality assurance.
Oversaw operations and financials services sales teams with 10 to 90 locations and up to 500 employees
Education
International Economic Development Council -
University of Oklahoma
Norman, OK
11-2023
BBA - Finance
Texas Tech University
Lubbock, TX
12.1992
Skills
Business Development
Membership Growth
Financial Management
Fundraising
Economic Development
Strategic Leadership
Event Planning
Organizational Management
Public Speaking
Legislative Advocacy
Regulatory Compliance
Effective Public Speaking
Partnership Development
Marketing and Promotion
Media Relations
Profitability Optimization
Accomplishments
Workforce Connections of Central New Mexico - Board Chair
New Mexico Connections Academy - Treasurer
Rio Rancho Community Foundation - Executive Director
New Mexico Chamber of Commerce Executives - Treasurer
State of New Mexico, Central Region - Career Technical Education Chair
New Mexico Public Schools Insurance Authority - Governor Appointed Board Member
Marketing and Financial Operations Intern at Mahwah Regional Chamber of CommerceMarketing and Financial Operations Intern at Mahwah Regional Chamber of Commerce