Gerald Smith
Las Vegas,NV
Summary
Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
10
10
years of professional experience
Work History
Marketing and Communications Manager
Getaways Resort Management Company
Las Vegas, NV
02.2020 - Current
- Responsible for creating relevant and meaningful communication across all marketing channels including (Direct Mail, Email, SMS, Social, and Web) from 3 brand perspectives.
- Develop clear, consistent brand messaging with a tone style that reflects the three brands Getaways Resorts Managed: Gray Card, Stay Sapphire, Geo Holiday.
- Manage team members to promote effective teamwork to adhere to marketing calendar deadlines.
- Track content results using data analytics to tailor messaging to maximize response rates leading to new membership deals and bookings.
- Maintain branding book and style guide based on the managed resorts being promoted.
- Develop and update website content and design in close collaboration with IT team.
Marketing and Communications Associate
Literacy Council of Central Alabama
Birmingham, AL
06.2018 - 11.2019
- Developed content including news, feature writing and photography to be used for agency newsletter, website, and social media that increased overall social awareness and engagement.
- Managed and created social media strategies and tactics used to increase social media account following by 60% and website traffic by 48%.
- Updated website to new brand strategy and development, including creating new content and enhancements for website.
- Led the development of marketing and communication materials for digital and physical use.
- Promoted, planned and created marketing campaigns for donor and community events.
- Collaborated with VP of communications and development on new ideas, directions, and opportunities for marketing and communications that led to a $43,000 increase in donor generated revenue compared to the previous year.
Marketing Office Assistant, Intern
Samford University Marketing Office
Birmingham, AL
05.2017 - 04.2018
- Wrote press releases, news, and feature articles.
- Developed and implemented public relations projects for both university and athletic departments.
- Conducted interviews and meetings to establish relationships with local and national media who were connected with University for various events.
- Assisted in social media and web media campaigns.
- Helped marketing department meet tight deadlines through organization, office management, strategy implementation and cross-department coordination.
- Overseen the execution of press releases, news announcements and social media updates on behalf of athletics department intern staff.
Graduate Assistant Coach
Samford University
Birmingham, AL
05.2018 - 12.2019
- Developed and submitted player development programs for 15 different players and skill types.
- Created detailed scouting reports for opposing team's and presented to staff through videos and PowerPoint presentations, providing easier ways of learning opposing team's strategies.
- Assisted in planning and executing travel itineraries for road trips and away games.
- Served as an internal communication mediator and source for players and coaches.
- Maintained equipment, facilities and inventory to avoid accidents, mishaps and damage.
Student Athlete
Samford University
Birmingham, AL
05.2014 - 05.2018
- Engaged in full academic course load every semester.
- Devoted 30 - 40 hours per week to team practice, travel, study hall, team meetings, and community service.
- Developed and maintained key relationships fellow athletes, coaching staff and school administrators and professors.
- Maintained professionalism when attending charity, sporting and media events as team representative.
Education
Master of Science -
Samford University
12.2019
Bachelor of Arts - Journalism & Mass Communication, Marketing
Samford University
05.2018
Skills
- Adobe Applications
- Google Analytics
- Search Engine Optimization
- Social Media Analytics
- Videography
- Brand strategy
- Content creation
- Direct mail
- HTML coding
- SMS
- Public and Media Relations
- Staff management
Timeline
Marketing and Communications Manager
Getaways Resort Management Company
02.2020 - Current
Marketing and Communications Associate
Literacy Council of Central Alabama
06.2018 - 11.2019
Graduate Assistant Coach
Samford University
05.2018 - 12.2019
Marketing Office Assistant, Intern
Samford University Marketing Office
05.2017 - 04.2018
Student Athlete
Samford University
05.2014 - 05.2018
Master of Science -
Samford University
Bachelor of Arts - Journalism & Mass Communication, Marketing
Samford University
Similar Profiles
Kymm BATTLEKymm BATTLE
Owner at Down South Getaways & Property ManagementOwner at Down South Getaways & Property Management
Gavin QuennevilleGavin Quenneville
Property Rental Agent at Gulf Coast GetawaysProperty Rental Agent at Gulf Coast Getaways
Jacquelyn CoadyJacquelyn Coady
Independent Travel Advisor at Magic And Wonder GetawaysIndependent Travel Advisor at Magic And Wonder Getaways