Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Timeline
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GERALD TAFOYA

Castle Rock,US

Summary

Sales account management professional with 15+ years of experience in developing strategic campaigns that enhance customer relationships. Generated $100 million in investor funds and $3.5 million in revenue through partnerships with Major League Soccer and other organizations. Achieved a 40% increase in sales and a 70% boost in client foot traffic by implementing effective sales strategies. Proven track record in driving operational excellence and aligning initiatives with organizational goals, leveraging CRM and business analytics to exceed targets. Successful Tesla Advisor transition generating 48% ( and growing) above goal, increased store pipeline through multiple events bringing in 10,000 plus in foot traffic and 400 plus in new pipeline activity during customer facing opportunities.

Overview

26
26
years of professional experience

Work History

Tesla Advisor

Tesla
Lone Tree, Colorado
06.2025 - Current
  • Surpassed quarterly sales and pipeline KPIs by 48% through strategic event planning.
  • Generated over 1,300 pipeline leads from three high-impact events attracting more than 10,000 visitors.
  • Fostered strong team unity by building relationships and enhancing work ethic to boost morale.

General Manager Interim

TOCA SOCCER
Denver, CO
06.2023 - 10.2024
  • Assigned for Leadership while new manager is hired to run day to day operations, overseeing employee performance, review productivity, efficiency, and success performance metrics for month over month evaluation.
  • Drive sales and create schedules and Deadlines and ensure product managers and staff have tools and resources available.
  • Was asked to continue after General Manager was hired as a mentor.
  • Delivered strategic coaching and mentorship across all organizational levels, fostering employee growth, skill enhancement, and continuous performance improvement.
  • Assessed store performance metrics, conducting thorough analyses to identify and capitalize on key areas for operational advancement.
  • Controlled profit margins by meticulously managing budgets and implementing cost-saving measures, consistently meeting or exceeding fiscal objectives.
  • Directed customer service teams in providing outstanding support, reinforcing customer loyalty and ensuring high satisfaction ratings.
  • Executed sales and operational initiatives that consistently met or surpassed set business targets.

National Director of Partnerships and Community

TOCA SOCCER
Denver, CO
03.2023 - 10.2024
  • Promoted to lead national branding, increase revenue and foot traffic for 38 tech-enhanced training centers nationwide in Kids Classes Programming, build corporate partnerships, build high level investor relationships, and drive foot traffic and sales revenue for low performing centers and new sources of revenue as well as train centers in enablement.
  • Generated new business and maintained existing clients.
  • Developed strategic partnerships with key stakeholders, including MLS, Special Olympics, Non-Profits, and United Airlines, generating $3.5 million in new revenue streams and driving national account expansion.
  • Spearheaded the creation and refinement of regional policies and procedures, for Partnership Team achieving a 70% increase in foot traffic and 30% sales revenue growth through process improvements and departmental efficiency gains and customer service.
  • Yielding a 50% increase in lead generation per month outcomes.
  • Produced high-visibility trough outreach, grassroots and marketing and social media campaigns with impactful events nationally with, MLS, local coops and partners, to elevate brand recognition, amplify customer engagement, and generate significant interest in core expansions.
  • Enhanced employee morale and service quality by implementing targeted recognition programs, team-building initiatives, and comprehensive customer service training.
  • Negotiated and secured strategic partnerships, driving $100 million investor funding through full cycle sales execution.
  • Devised and integrated analytics solutions to monitor KPIs, foot traffic, conversion rates, and revenue goals, facilitating data-informed decisions, incentive programs and optimized performance tracking to maximize outcomes.
  • Generated and negotiated additional $75K through partnerships to establish scholarship initiatives for underprivileged children, enhancing brand reputation, driving impactful community engagement, and strengthening corporate social responsibility initiatives.
  • Championed grassroots outreach and tailored training programs and pricing for multiple product lines, substantially increasing regional foot traffic and driving higher revenue conversions by 65% through in person and marketing.

Regional Field Marketing Director

TOCA SOCCER
Denver, CO
11.2022 - 03.2023
  • Promoted to implement strategies to generate foot traffic through events and partnerships, streamline strategies to convert foot traffic into revenue and memberships.
  • Optimize grassroots, outreach and relationship building to generate new sources of revenue.
  • Analyzed market trends and conducted industry research using CRM systems and reports to identify growth opportunities and best practices.
  • Identifying KPI goals for foot traffic, conversions, and social media presence.
  • Organized impactful corporate and national events, activations, and community outreach initiatives, resulting in a 50% increase in national foot traffic and enhancing brand visibility.
  • Negotiated vendor contracts and developed competitive membership packages achieving $35K per month, achieving a 21% sales revenue increase.
  • Spearheaded a nationwide expansion strategy aligning product lines that boosted revenue by 35% year-over-year, aligning with organizational objectives and driving growth.
  • Managed Field Marketing Managers in Central Region, defined marketing goals and KPI’s, created marketing plans and executed field marketing events, support sales team and monitor and analyze campaign performance.
  • Manage and strategized to say under budget for all events and campaigns.
  • Facilitated communication between management and regional offices, leading to a 70% increase in foot traffic through targeted outreach and community engagement efforts through local business partnerships, large scale events.
  • Overall saw multiple centers nationwide, responsible for improving low-performing locations by implementing training and strategies to drive growth, increase foot traffic, and boost revenue through grassroots efforts, outreach, customer service, promotions, social media and marketing, and partnerships.
  • These efforts led to a 55% increase in foot traffic and a 22% increase in sales revenue year over year.

Field Marketing Manager

TOCA SOCCER
Denver, CO
02.2022 - 11.2022
  • Recruited by Marketing Director to oversee Field Marketing in Denver, leveraging my local network in the soccer industry to drive foot traffic to increase revenue and branding.
  • Develop partnerships with local businesses, schools, organizations.
  • Elevated foot traffic in the Denver territory by 75% through grassroots, outreach, cross promotion collaborations, marketing and networking campaigns and activation events.
  • Developed Field Marketing Manager playbook that was utilized nationally for grassroots, outreach, collaborations, events and partnerships.
  • Optimized SEO and social media campaign management efforts, achieving 60% increase in customer engagement.
  • Established partnerships with key influencers and negotiated vendor sponsorships, securing over $100,000 in revenue within three months, thereby enhancing brand visibility and product reach.
  • Utilized analytics tools such as HubSpot and Haymarket to monitor performance metrics and refine marketing strategies effectively.

Operations Manager

BALD
Denver, CO
07.2021 - 03.2022
  • Recruited by the owner to oversee daily operations, staff management and training, sales growth, client and customer experience, compliance, facility and equipment management, and financial oversight.
  • Successfully improved all key area, driving overall business.
  • Designed and implemented company playbook and handbook to align company policies, procedures, protocols, values and state aligned policies.
  • This improved turnover and onboarding.
  • Enhanced profitability by 21% through effective cost savings strategies and successful vendor negotiations.
  • Implemented membership model, resulting in $15K additional revenue and 25% increase in foot traffic.
  • Created sales training strategies to upsell merchandise and products to include incentives.
  • While taking in feedback from customers on product lines.
  • Updated and migrated CRM and POS systems.
  • Built staff lounge that improved morale and community.
  • Organized monthly events that brought in additional foot traffic, revenue and provided great customer experiences and networking.
  • Outsourced professional development training to keep up on trends, techniques and employee morale.

Regional Program Consultant

Believe Kids Fundraising
Englewood, CO
01.2015 - 07.2021
  • Managed 1,800+ fundraisers, generating more than $500K annually, while building strong client relationships with an 85% retention rate and consistent referrals.
  • Led Spirit Gear division in total revenue for three years across six nationwide territories.
  • Managed 1800+ accounts across 6 territories nationwide, consistently surpassing the annual revenue goal of $500,000 through detailed analysis and strategic relationship building.
  • Lead spirit wear sales for 3 years, generating $200K through school and corporate partnership accounts.
  • Leveraged CRM systems for 85% retention and effective tracking of growth analysis, lead generation and scheduling.
  • Conducted 60-150 cold calls daily, plus mass email promotions to generate lucrative pipeline.

Training Staff

West Ham United International Academy
01.2012 - 01.2015

Physical Education Teacher | Athletic Director | Head Boys/Girls Soccer Coach

Sheridan Elementary, Middle School, High School
01.2000 - 01.2009

Education

B.A - Human Performance & Sport K12 Physical Education

Metropolitan State University of Denver
Denver, CO, US

Skills

  • Problem solving
  • Market expansion
  • Sales and partnership development
  • Corporate sponsorships
  • Lead generation
  • Community engagement
  • Program management
  • Negotiation
  • Event planning and execution
  • Social media marketing
  • Stakeholder relationship management
  • Strategic growth planning
  • Collaboration
  • Communication skills
  • Health and wellness program development
  • Fundraising and grant writing
  • Curriculum development
  • HubSpot proficiency
  • Salesforce expertise
  • Data visualization with Tableau
  • Google Analytics proficiency
  • Microsoft PowerPoint skills
  • Google Workspace familiarity
  • Canva design skills
  • Social media strategy
  • SurveyMonkey utilization

Websites

Personal Information

Title: Regional Sales Director

Timeline

Tesla Advisor

Tesla
06.2025 - Current

General Manager Interim

TOCA SOCCER
06.2023 - 10.2024

National Director of Partnerships and Community

TOCA SOCCER
03.2023 - 10.2024

Regional Field Marketing Director

TOCA SOCCER
11.2022 - 03.2023

Field Marketing Manager

TOCA SOCCER
02.2022 - 11.2022

Operations Manager

BALD
07.2021 - 03.2022

Regional Program Consultant

Believe Kids Fundraising
01.2015 - 07.2021

Training Staff

West Ham United International Academy
01.2012 - 01.2015

Physical Education Teacher | Athletic Director | Head Boys/Girls Soccer Coach

Sheridan Elementary, Middle School, High School
01.2000 - 01.2009

B.A - Human Performance & Sport K12 Physical Education

Metropolitan State University of Denver

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