GERALD WITHERELL
Windsor,CA
Summary
Accomplished Territory Sales Manager with 16 years of experience excelling in territory expansion, distributor relationship management, and strategic business development. Proficient in leveraging CRM software to drive sales initiatives and optimize customer interactions. A proven leader with strong communication skills, adept at fostering cohesive teams and delivering impactful training sessions. Skilled in generating leads, analyzing sales data, and delivering compelling presentations to key stakeholders. AIA/product presentation, trade show and event Specialist. Expert in managing sales pipelines, negotiating contracts, and achieving successful closures. Demonstrated expertise in distributor/channel management, ensuring seamless operations and maximizing sales outcomes. Eager to contribute a comprehensive skill set towards driving sales growth and achieving organizational objectives.
Overview
16
16
years of professional experience
Work History
Architectural Territory sales manager
Nichiha
05.2017 - Current
- Developed and maintained strong relationships with local distributors and key accounts
- Identified new business opportunities and pursued them resulting in increased sales
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Delivered training and sales collateral to support distributors and increase product knowledge
- Delivered training and AIA presentations to increase product knowledge and sales
- Maintained market awareness of competitor activity
- Maintained accurate records, visit reports, prospect lists, and data using CRM database
- Develop and execute sales plans for assigned territory to meet or exceed sales goals
- Provide training and support to sales team members.
Northwest Architectural Sales Manager
RSW Distribution
11.2015 - 05.2017
- Develop and execute sales plans for assigned territory to meet or exceed sales goals
- Managed 4 direct reports
- Developed and maintained strong relationships with local distributors and key accounts
- Identified new business opportunities and pursued them resulting in increased sales
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Delivered training and sales collateral to support distributors and increase product knowledge
- Delivered training and technical presentations to increase product knowledge and sales
- Reported and maintained sales and reporting KPIs to ensure achievement of sales targets
- Traveled regularly to meet Architects, contractors and end-users, including weekends
Architectural/Outside Territory Sales Manager
SBI/Wheeler Zamaroni Building Materials
01.2009 - 11.2015
- Developed and maintained strong relationships with local distributors and key accounts.
- Identified new business opportunities and pursued them resulting in increased sales
- Maintained accurate records, visit reports, prospect lists, and data using CRM database
- Traveled regularly to meet Architects, contractors and end-users.
- Develop and maintain a thorough knowledge of company products and service
- Attend trade shows and other industry events to promote products
- Develop and execute sales plans for assigned territory to meet or exceed sales goals
- Managed 6 direct reports
- Delivered training and AIA presentations to increase product knowledge and sales.
Territory Sales Manager
Odwalla Juice
01.2008 - 01.2009
- Increased sales revenue by developing and implementing strategic territory plans.
- Established strong relationships with key clients, boosting customer retention rates.
- Provided exceptional support to existing customers, leading to increased repeat business and referrals.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Negotiated contracts with vendors and suppliers, securing favorable terms for the company.
- Collaborated with marketing department to create promotional materials that drove brand awareness in the territory.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Education
Sports Management -
Wayne State College
Wayne, NE01.2005
Associate of Science - Psychology
Santa Rosa Junior College
Santa Rosa, CA01.2003
Skills
- CRM Software Management
- Team Leadership
- Salesforce
- Territory Growth
- Communication Skills
- Business development and lead Generation
- AIA/Product Presentation skills
- Sales team training and support
- Sales Pipeline Management
- Negotiations and Closing Skills
- Distributor/ channel management
- Territory expansion
Timeline
Architectural Territory sales manager
Nichiha
05.2017 - Current
Northwest Architectural Sales Manager
RSW Distribution
11.2015 - 05.2017
Architectural/Outside Territory Sales Manager
SBI/Wheeler Zamaroni Building Materials
01.2009 - 11.2015
Territory Sales Manager
Odwalla Juice
01.2008 - 01.2009
Sports Management -
Wayne State College
Associate of Science - Psychology
Santa Rosa Junior College
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