Summary
Overview
Work History
Education
Skills
Zumba Instructor
Timeline
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Geraldine Ferretti - Berrios

Tewksbury,MA

Summary

Experienced food and beverage/corporate sales professional with 10 years experience as an entrepreneur. Fast paced environments are where I thrive. Calculated proactive moves and an analytical problem solver at heart, efficiency is one of my biggest strengths. Self started and highly motivated individual who is detail oriented and organized. Enthusiastic manager with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.

Overview

16
16
years of professional experience

Work History

Co-Owner

Chicken Lou’s Distribution, LLC
09.2020 - Current
  • Maintain all social media marketing including: X, Facebook, Instagram
  • Built and launched first company website
  • Research vendors and find most cost effective solutions for co-packers of products, LTL freight shipping, shipping supplies, product labels, legal and marketing assistance
  • Answer all customer inquiries via social media, company website and at specialty food shows
  • Work hand in hand with marketing company and designer to communicate and maintain brand image
  • Place orders with numerous vendors, receive freight and keep warehouse organized
  • Manage the day to day bookkeeping and finances
  • Pursue sales leads and think 'outside the box' when getting our products in front of people including: specialty food shows, charity events, door to door sales tactics for store shelf space and attending business networking events
  • Maintain a master schedule for specialty food shows
  • Apply to specialty food shows and coordinate logistics for all aspects of the show including: travel for out of state shows, board of health paperwork, state required paperwork for sales tax, packing and transport of all material needed for the booth set up, communication with show organizers.
  • Set up booth for specialty food shows, work booth for duration of event, and break down
  • Maintain and organize product inventory utilizing first in/first out method. Track inventory and sales to coordinate timelines of new products with multiple co-packers
  • Successfully set up company on Amazon with fulfillment by Amazon to increase sales and gain brand exposure. Researched shipping supplies for product, worked hand in hand with graphic designer to complete all graphics for each listing, set up a successful marketing campaign on Amazon's website to reach more customer leads.
  • Successfully applied for and received our WBENC certification in August 2024.

Account and Finance Manager

The Nest Infant & Toddler Development/The Children’s Greenhouse
01.2020 - Current
  • Assist the owner and two directors with day-to-day operations at both locations as needed including: Calendar management and follow up reminders on parent/family communication
  • Conduct cost analysis, prepare budgets, and set up meetings with vendors to negotiate better pricing
  • Maintain all billing accounts for all families within both schools by creating weekly or monthly invoices for each family, applying sibling tuition to each business within Quickbooks, posting payments to families accounts and depositing payment
  • Handle all accounting and human resource paperwork for both businesses including: Responding to all unemployment claims through the NHES website, filling out new hire paperwork including W4's and I9's ensuring proper documentation is submitted, setting up each employee in our payroll companies system
  • Renew all business insurance, workman’s comp insurance, health insurance and business licenses each year.
  • Track weekly hours and run weekly payroll for a total of 20 employees
  • Maintain business books on day to day level making sure all purchases are inputted into Quickbooks and assigned to appropriate accounts with proper documentation kept for tax purposes. Handle all accounts receivable and accounts payable on a daily basis.
  • Reconcile all credit card statements and bank statements at the end of each month
  • Managed the purchase of the building for the new location to include, working with the bank and the SBA for financing, budgeting the SBA portion of construction and keeping all records organized to submit to the SBA.
  • Managed renovation for purchase of the new building including: Receiving contractor quotes, scheduling the work to be done, oversaw the entire renovation from start to finish
  • Work directly with accountant to file yearly taxes

Co-Owner

Chicken Lou’s
08.2014 - 01.2020
  • Serve all customers on evening shifts including: taking their order and payment. Communicate orders to the kitchen staff and package package all customers food. Acted as the expeditor, cashier and server with no electronic assistance serving on average 300-500 customers per shift.
  • Maintain all digital marketing including the company website and social media platforms, X and Facebook.
  • Assist in day-to-day operations including prep work, serving customers, cleaning and stocking for next day of business.
  • Maintain daily prep lists and restaurant inventory. Continuously shop vendors to improve bottom line for the business.
  • Place orders through numerous vendors including paper supplies, food inventory, beverage inventory, bread, linen and dairy.
  • Run closing reports and end of shift cash balancing
  • Respond to all website inquiries including: student event requests, catering requests and charity/fundraising requests
  • Work in compliance with both the City of Boston Board of Health Department, Northeastern University Board of Health Department, Northeastern University Facilities Department, Northeastern University Police Department and Northeastern University Athletics Department

Sales Coordinator

Furnished Quarters
08.2012 - 08.2014
  • Maintain reservation and customer service job responsibilities of Office Coordinator position
  • Train new Administrative Assistant on office policy and procedures and standards for accounts
  • Creating commission invoices for accounting, and preparing lease paperwork and submission
  • Assist Corporate Sales Managers with Prospect new clients throughout Boston, Cambridge, and neighboring suburbs including setting up client meetings/events for the corporate sales managers and their contacts
  • Attend client meetings to create a relationship with our customers and assist in the explanation of our product and paperwork process
  • Research business postings of new companies moving to the Boston area and employees who were promoted within those companies in Data.com and create a contacts spreadsheet for each company
  • Create marketing material along with the marketing department for the sales managers to send out
  • Participate in the team face to face initiative and research referral sources in a geographic vicinity. Door to Door sales style bringing marketing collateral explaining our product and introducing our company to new leads explaining how we can assist them.
  • Communicate guest/client requests, both in-house and future reservations, to the appropriate departments on an as needed basis
  • Acted as guest services, operations, accounting, and the primary company contact, for all corporate reservations.

Retail Manager

Sodexo
12.2008 - 08.2012
  • Managed 12 union staff and one supervisor in an operation with an average of $6000.00 daily sales
  • Completed new hire employee paperwork, created employee weekly schedules, coached and counsel employees on an as needed basis.
  • Conducted monthly staff trainings on food safety, HACCP, employee safety, and related topics
  • Trained new employees on company standards and their role within the dining establishment.
  • Tracked employee performance and conducted employee reviews annually. Assisted finding trainings for employees to grow and develop their careers within the company
  • Create and maintain relationships with vendors, research new products, analyze weekly Excel flash reports to monitor business trends and monitor food cost and labor cost
  • Conducted monthly inventory to analyze food cost
  • Ensured all employees were adhering to the requirements to run a Starbucks 'franchise' within the cafeteria
  • Placed all orders through various vendors for food supplies, beverage orders, paper and packaging supplies, Starbucks supplies, dairy supplies and baked goods.
  • Ensured all inventory was checked in properly, and matched invoices. Responsible for making sure all orders were put away promptly and time temperature controls/HACCP protocols were adhered too. Ensured inventory followed a 'first in, first out' rotation
  • Created, adjusted and maintained prep lists for all daily preparation for all employees. Worked with other dining halls staff and management on campus to coordinate and assist with our food production not able to be completed on site.
  • Created, sourced and costed seasonal specialty menus

Education

Bachelor of Arts and Sciences - Hospitality Management

Johnson and Wales University
Providence, RI
05.2008

Skills

Small business operations

Customer Relations

Policy and procedure implementation

Sales Strategies

Business Development

Strategic Planning

Customer Retention

Inventory Management

Innovation mindset

Employee Relations

Financial Administration

Strategic Partnerships

Zumba Instructor

Fun Fact: I am a licensed Zumba Instructor! My 'hobby' is a creative, motivational and high energy outlet where I can use my energy to inspire my students to go out and do the same in life!  

Timeline

Co-Owner

Chicken Lou’s Distribution, LLC
09.2020 - Current

Account and Finance Manager

The Nest Infant & Toddler Development/The Children’s Greenhouse
01.2020 - Current

Co-Owner

Chicken Lou’s
08.2014 - 01.2020

Sales Coordinator

Furnished Quarters
08.2012 - 08.2014

Retail Manager

Sodexo
12.2008 - 08.2012

Bachelor of Arts and Sciences - Hospitality Management

Johnson and Wales University

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