Geraldine Troxel
Irvine,CA
Summary
Top level experienced Vice President of Sales and Education professional within the beauty, cosmetics, fragrances, and skincare space. Experience with Beauty Supply Group management - sell in, sell through, forecasting sales & seasonal business planning. International retail and distributor experience. A passion for Beauty and Fashion, with a proven record of success. Highly accomplished Global Vice President with significant experience in strategic planning, global team leadership, and business development. Demonstrated ability to drive revenue growth, improve operational efficiency and implement innovative business solutions on a global scale. Strong track record of success in motivating teams, managing multimillion-dollar budgets and launching products that directly impact company bottom-line. Always prepared for new challenges and eager to apply skills towards achieving company goals.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Global VP of Sales
Boy Smells
01.2024 - 02.2025
- Responsible for growing, launching and strategizing all wholesale Business in the US and International. Along with presenting and planning forecasts for future rebrand.
- Strategized, partnered and worked closely with buying teams at Sephora, Nordstrom, Blue Mercury and Anthropologie
- Worked to get the right sku counts in each location and in correct regions
- Had door expansion at Nordstrom and Anthropologie
- Set meetings and launched the brand at Bloomingdale’s and Dillard’s
- Had successful events at Bloomingdales and Nordstrom
- Built Business in the UK at Space NK and Anthropologie
- Launched Distribution in Australia
- Signed 3 rep groups and participated in 5 successful trade shows
Sr Director of Sales
Murad
04.2023 - 01.2024
- Responsible for Ulta / Ulta at Target and Sephora/Sephora at Kohls
- Built out sku and sales plans with 2 Account managers
- Stragic planning with Marketing for 4 key launches a year
- Met and exceeded all goals and launch goals as well as focus skus at each account
- Partnered with buying offices at Ulta, Target, Sephora and Kohl’s to plan successful marketing and event calendars
- Responsible for the Pro Division – launched JC Penny with 30 spa locations
- Worked closely with Hydra facial utilizing Murad’s pro products
Head of Sales North America
Vida Glow
03.2022 - 04.2023
- Working Directly with the creator and founder of this Australian based Ingestible Beauty Company to Launch in the US on a Contract Basis. Presenting to Key US retailers and launching in a meaningful way with accounts that are the right fit. Helping to grow the revenue and distribution.
- Introducing the brand to Key Buying Teams in the US.
- Secured 2 major launches with Neiman Marcus and Bloomingdales.
- Guided the PR team to focus with a PR agency as well as key influencers.
- Providing Australian HQ with feedback on strategy and opportunities.
- Working with Education to create meaningful content.
- Speaking and representing the brand at Expos in Canada.
Director of Global Sales & Education Development
VOLUSPA
08.2015 - 02.2022
- Working directly with owner and creator Globally responsible for all company sales deployment – sell in, sell through, marketing. Lead all product launches and presentations for the buying offices – Sephora, Sephora Canada, Nordstrom, Bloomingdales, Anthropology, Von Maur, Galleries Lafayette to name a few. Meet and exceed yearly and monthly goals for total company sales including Ecomm and the Voluspa Flagship store. Growth in the past 6 years has been above plan.
- Oversee a team of executives that work directly with the rep groups across North America on the wholesale side of the Business.
- Built the companies first in house field team of Account Managers on the East and West coast.
- Oversee a team of Executives who along side me work directly with large international accounts as well as Distributors along with 3 rep groups based in France. With a focus on large key accounts such as Galleries Lafayette in France and Globus in Switzerland.
- Created the company’s first training and education division platform. Digital learning, in store experience learning, brand focus days outline.
- Launched the Brand at Sephora and within 3 years became the #1 candle brand.
- Tripled the Business at Nordstrom and had the brand double exposed in cosmetics as well as the home department.
- Picked up the #1 rank the last two years in a row.
- Exceeded all company goals year over year
- International responsibilities to include the doubling of business in the European market
Regional Sales Director Texas
Bobbi Brown Cosmetics
08.2014 - 08.2015
- Focused on brand expansion and brand awareness; built a business model for best used practices for product deployment in retailers. Hiring new staff, working with Department Managers, District Managers, and Regional Buyers on the West Coast.
- Responsible for a $25million territory
- Managed 8 Account Executives
- Headquarter Director for Dillards and Neiman Marcus
- Constructed strategy to launch at Sephora
- Brought Nordstrom to being number one in key locations
- Execution of Macy’s biggest launches and seasonal
Vice President Field Sales and Education
Anastasia Beverly Hills
05.2013 - 08.2014
- Focused on building a brand; built a business model for best used practices for product deployment in retailers. Hiring new staff, working with Department Managers, District Managers, and Buyers.
- $200M+ in sales in the US
- Oversaw all Sales and Education Executives in the company
- Executed all events and Anastasia Personal Appearances’. Presented and Spoke at large Nordstrom trend shows
- Responsible for all sales in the US and Canada
- Recruited and hired for the Executive Sales and Education positions
- Attended all Buying meetings with Nordstrom, Sephora, ULTA as well as launched into Macys, with full color. Created very strong relationships with all buying offices for Brick and Mortar as well as online.
Group CLARINS USA
02.2003 - 12.2012
- CLARINS USA / CLARINS Fragrance Group Area Sales Director 2009-2012
- Clarins Regional Manager 2005-2009
- Clarins Account Executive 2003-2005
Education
Accounting Degree -
Sienna University
Latham, NYSkills
- Sales strategy
- Market analysis
- Retail partnerships
- Product launch
- Forecasting sales
- Brand management
- Team leadership
- Cross-functional collaboration
- Negotiation skills
- Strategic leadership
- Global business development
- Strategic planning
Certification
- California State Insurance License
Websites
References
References available upon request.
Timeline
Global VP of Sales
Boy Smells
01.2024 - 02.2025
Sr Director of Sales
Murad
04.2023 - 01.2024
Head of Sales North America
Vida Glow
03.2022 - 04.2023
Director of Global Sales & Education Development
VOLUSPA
08.2015 - 02.2022
Regional Sales Director Texas
Bobbi Brown Cosmetics
08.2014 - 08.2015
Vice President Field Sales and Education
Anastasia Beverly Hills
05.2013 - 08.2014
Group CLARINS USA
02.2003 - 12.2012
Accounting Degree -
Sienna University
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