Geraldine Koh
Riverview
Summary
Accomplished Senior Visual Merchandising Manager with extensive international expertise, particularly in Asia, North America, South America, and the Caribbean. Specializes in travel retail marketing for premium cosmetics, skincare, and fragrances. Demonstrates proficiency in managing global merchandising projects, including strategic marketing models, coordination of third-party vendor installations, logistics, budgeting, and timeline management.
Overview
9
9
years of professional experience
Work History
Visual Merchandising Manager
Moet Hennessy
06.2022 - Current
- Directed Capital Expenditure (CAPEX) projects totaling USD 1.6 million, enhancing brand presence and consumer experience in travel retail environments across LATAM, North America, and the Caribbean
- Managed and maintained permanent merchandising standards, ensuring uniformity across all travel retail distribution channels
- Orchestrated visual merchandising for new store and counter openings, ensuring alignment with brand identity
- Developed and implemented core branding philosophies tailored to the travel retail sector, enhancing brand engagement and consumer loyalty
- Led strategic visual merchandising initiatives, significantly enhancing brand presentation and consistency
- Collaborated closely with travel retail retailers, optimizing brand visibility and consumer engagement across global markets.
Merchandising Retail Excellence Manager
Coca-Cola Inc
06.2021 - 06.2022
- Managed vendor contracts and led the development of complex brand merchandising projects
- Fostered collaborative relationships with suppliers to develop high-quality, value-engineered solutions
- Directed product development efforts, increasing sales and overall company productivity
- Analyzed sales data to identify opportunities for improvement.
Brand Development Specialist
Mary Kay
05.2020 - 06.2021
- Directed product development initiatives using industry-specific tools, resulting in increased sales and enhanced company productivity
- Collaborated with business teams to align project goals with overall business strategy, effectively defining and meeting project milestones
- Successfully completed projects within target deadlines and financial objectives, ensuring optimal resource allocation
- Oversaw all aspects of product development for Global Nutritional, including pricing strategies and compliance with legal requirements
- Conducted thorough analysis of sales data to identify opportunities for improvement and drive strategic decision-making.
Senior Merchandising Manager
Coty Inc, Travel Retail
11.2018 - 01.2020
- Managed all luxury fragrance and cosmetics permanent fixtures for North and South America
- Provided guidance to third-party vendors to create and facilitate store fittings
- Engaged with global merchandising teams to execute 'perfect in-store execution' and innovative digital solutions for travel retail environments.
Merchandising and Promotion Manager
Coty Inc, Travel Retail
12.2017 - 10.2018
- Promoted global brands through quality visual merchandising in North American duty-free retailers
- Created breakthrough animations, maintaining global standards and brand guidelines.
Merchandising and Promotion Manager
Coty Asia Pacific, Travel Retail
08.2015 - 12.2017
- Led permanent and temporary merchandising activities for Travel Retail Asia Pacific
- Managed design and approval processes, ensuring high-quality execution
- Applied strong project management skills, managing multiple projects across fragrance, skincare, and makeup categories.
Education
Project Management Professional Certification - Project Management
University of Miami
05.2024
Bachelor of Arts - Design and Visual Communications
Curtin University of Technology, Australia
01.2003
Skills
- Leadership in Turnkey Project Management
- Budgeting and Timeline Management
- Implementation of Merchandising Projects
- Business Development and Project Management
- Product Marketing and Trend Forecasting
- Data Organization and Global Project Oversight
- Retail Store Design and Innovative Digital Solutions
- Proactive Customer Service with Excellent Communication Skills
Accomplishments
- Creativity Award (2017), Coty Inc. Travel Retail, Awarded by Coty Inc. Travel Retail for pioneering a digital category solution pillar at Auckland, New Zealand Airport (project value: USD $230,000)., 2017-01-01
- Live Beauty Breathe Beauty Award (2018), Coty Inc, Award by Coty Inc for the conceptualization and impact of the Auckland project on consumer engagement in the Travel Retail beauty category., 2018-01-01
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Visual Merchandising Manager
Moet Hennessy
06.2022 - Current
Merchandising Retail Excellence Manager
Coca-Cola Inc
06.2021 - 06.2022
Brand Development Specialist
Mary Kay
05.2020 - 06.2021
Senior Merchandising Manager
Coty Inc, Travel Retail
11.2018 - 01.2020
Merchandising and Promotion Manager
Coty Inc, Travel Retail
12.2017 - 10.2018
Merchandising and Promotion Manager
Coty Asia Pacific, Travel Retail
08.2015 - 12.2017
Project Management Professional Certification - Project Management
University of Miami
Bachelor of Arts - Design and Visual Communications
Curtin University of Technology, Australia
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