GERALDO RODRIGUEZ
New York, New York | @gvraldo
Overview
9
9
years of professional experience
Work History
Vice President, Global Energy Marketing & Collaborations
VF Corporation
New York, USA
06.2024 - 07.2025
- Company Overview: The North Face, Timberland, Vans
- Responsible for global partner strategy, relationship management, product creation, and go-to-market processes in alignment with design, merchandising, and marketing teams.
- Developed and led global partnership and GTM strategies across VF brands: The North Face, Timberland, and Vans.
- Built and managed strategic brand collaborations aligned with short- and long-term business objectives.
Global Director, Brand Energy Marketing & Collaborations
Timberland
New York, USA
10.2021 - 06.2024
- Company Overview: VF Corporation
- Owned global partner strategy, relationship management, product development, and go-to-market execution in close collaboration with design, merchandising, and marketing stakeholders.
- Led global collaboration strategy and GTM planning, enhancing cultural relevance and brand equity across key markets.
- Managed high-profile projects including Timberland x Louis Vuitton and Timberland x Jacquemus.
- Oversaw global “energy” budget allocation to amplify brand impact through strategic partnerships and activations.
- Manages and executes all fashion design and entertainment partnerships, directing authenticators and cultural voices as protagonists in global storytelling campaigns.
- Directed cross-functional teams to execute distribution strategies, manage multimillion-dollar budgets, and achieve defined KPIs and ROI targets.
Head of Marketing
Aimé Leon Dore
New York, USA
11.2020 - 10.2021
- Translated brand vision into compelling consumer-facing narratives and integrated marketing campaigns.
- Oversaw the planning and execution of all marketing communications across digital, retail, and experiential channels.
- Launched and managed Leon Dore, the brand’s vintage vertical, including strategy, operations, and growth.
Director, Accounts & Brand Partnerships
ICNCLST
New York, USA
01.2019 - Current
- Managed full-scope client relationships with a focus on strategic alignment and long-term brand development.
- Acted as primary liaison between creative collaborators, influencers, and commercial brands to deliver marketing and cultural initiatives.
- Led development of strategic marketing plans, creative briefs, scopes of work (SOWs), and budget oversight.
- Oversaw brand and artist partnerships for design and lifestyle brand Futura Laboratories.
Senior Manager, Accounts & Strategy
ICNCLST
New York, USA
01.2017 - 12.2019
- Managed day-to-day accounts including reporting, recaps, budget tracking, and project documentation.
- Developed creative strategy presentations, managed production timelines, and facilitated talent engagement.
- Served as key point of contact for campaign execution across U.S. and international markets.
- Identified new business opportunities and cultivated strategic partnerships.
Education
B.A. - Corporate Communications, Psychology
Baruch College – City University of New York
New York, NYSkills
- Global Brand Marketing
- Strategic Partnerships
- Creative Direction
- Art Direction
- Budget Management
- Cross-Functional Leadership
- Client Relations
- Product development
- Negotiation skills
- Brand development
- Creative Strategy
Hobbies and Interests
- Health & Wellness
- Art & Design
- Architecture
- Sports
- Photography
- Music
- Travel
- Reading
References
References available upon request.
Timeline
Vice President, Global Energy Marketing & Collaborations
VF Corporation
06.2024 - 07.2025
Global Director, Brand Energy Marketing & Collaborations
Timberland
10.2021 - 06.2024
Head of Marketing
Aimé Leon Dore
11.2020 - 10.2021
Director, Accounts & Brand Partnerships
ICNCLST
01.2019 - Current
Senior Manager, Accounts & Strategy
ICNCLST
01.2017 - 12.2019
B.A. - Corporate Communications, Psychology
Baruch College – City University of New York
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