Gerard Luisi
Farmers Branch,Texas
Summary
Experienced focused leader dedicated to helping clients solve their marketing problems through response marketing solutions. Expert experience in identifying the correct target prospect, engaging the target audience with a proven multi-channel message approach that generates a direct response and results in measurable traffic and the sale of products and services attributed to the marketing plan. Results-driven executive professional with extensive experience in driving organizational success. Skilled in strategic planning, operational management, and fostering collaborative work environment. Known for reliability and adaptability in achieving business objectives and leading teams.
Overview
27
27
years of professional experience
Work History
President
TaCito Direct, LLC
05.2005 - 03.2025
- Primary focus drove revenue through organic growth with existing customers, adding new customers while also expanding into additional verticals.
- Secondary focus working closely with sales, data, creative and production teams to provide customer focused solutions designed to achieve their market penetration budget profit and sales goals.
- Experience working with Fortune 500 clients like Ford Motor Company Marketing, Stellantis (CDJR) Marketing, regional ad agencies as will as individual retail clients.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Supported project management team for optimal performance.
Vice President of Sales and Marketing
TaCito Direct, LLC
03.1998 - 04.2005
- Drove company branding efforts to increase market presence and brand recognition.
- Managed 5-member marketing / production team comprised of graphic artists, Data / IT administrator and marketing coordinators.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Developed overall marketing strategy and support implementation across 4 departments.
- Supported business development efforts and coordinated with sales & marketing team on special campaigns.
- Prepared sales presentations for clients showing success and credibility of products.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Education
Bachelor of Arts - Visual Arts
Loyola University, New Orleans
New Orleans, LASkills
- Analytical Problem-Solving
- Collaborative Teamwork
- Proficient in Handling Multiple Priorities
- Conceptual & Creative Strategy Development
- Tactical Content Planning
Accomplishments
In May 2024 consulting with the client, I developed and executed an 8 month multi-channel direct response marketing plan that contributed to a 45% year over year increase in sales.
Timeline
President
TaCito Direct, LLC
05.2005 - 03.2025
Vice President of Sales and Marketing
TaCito Direct, LLC
03.1998 - 04.2005
Bachelor of Arts - Visual Arts
Loyola University, New Orleans
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