Geri Evans
Baldwin,NY
Summary
Highly accomplished Sales Professional with diversified selling experience, strong communication and organizational skills. Offering logical, forthright thinking and an ability to provide effective solutions to solve complex challenges. Demonstrates commitment to superior customer service through positive attitude, leadership & hands-on teamwork.
Overview
31
31
years of professional experience
Work History
Director of Sales
Wailian Education
09.2017 - Current
- Manage all sales and marketing along with event service activities. Scope of accountability includes strategic planning, competitive analysis, market positioning, new business development, new product introduction, staff training and development, building strategic partnerships, and building/maintaining client relationships
- Direct a team of fifteen, which includes two associate directors, eleven sales managers and two coordinators/administrative assistants for the Sales and Marketing Teams
- Manage and motivate sales team to increase revenue expanding international and domestic client base by 40%, creating more than 130 new strategic paid Internship/Employment/Mentoring partnerships with Fortune 500 C-level influence in Education, Tech, Pharma, Supply Chain Management and Finance verticals
- Achieve dramatic sales results by skillfully managing relationships and proactive sales approaches increasing development department budget from $3M to $10M in less than three years
- Provide coaching and feedback to individuals and groups in a cross functional, agile project environment. Developing a one on one external mentor matching system to strategically align recent college graduates to C-level leaders creating an internal “accountability partner” program to ensure participants overall success
- Create and manage social media campaigns in alignment with business and seasonal trends while improving company's brand awareness and integrity by implementing various marketing strategies
- Prepare Month End reporting to Leadership, quarterly Incentive Plan, Marketing Plan, Budget and SMART Plans
Director of Corporate Engagement
YearUp
06.2012 - 09.2017
- Achieved 85% or greater positive outcomes of opportunity youth graduates with record breaking averages for 8 consecutive classes, the first time this metric was met in this region
- Placed over 2700 graduates in full time employment roles within their respective verticals, contributing over 26m annually in new taxable earnings
- Introduced approximately 327 new hiring decision makers to the Year Up network representing over 110 organizations increasing development budget from 1.6 to 4.1m annually
- Lead ongoing efforts to compile market research to effectively job source for Alumni and share Intel that affects program tracks to ensure our graduates were highly marketable upon 4 month post-graduation outcomes
- Served as a culture carrier to provide newer staff with greater insight to Year Up’s unique culture and what drives our staff to do this work
- Regularly communicated upcoming business opportunities and market deployments to other sites’ Career and Alumni Services team to maximize network proficiencies in providing employment to Alumnus
- Served as a member of the YUNY Senior Leadership Team, led initiatives in improving site efficacy and maintaining a positive work culture
- Developed sales collateral, website development, social media strategies and implementation and PR.
Metro Sales Executive
Manpower Metro Group
02.2011 - 06.2012
- Built a portfolio of business by cold calling, networking and leveraging existing contact base increasing the NYC Tech and Finance book of business by 40% within 7 months of hire
- Converted leads to opportunities communicating Manpower's capabilities and competitive differentiations as it related to the client requirements producing a book of new business worth 2.3 m within the first year while recapturing 1.2m worth of business due to poor client maintenance
- Captured 170k of net 180 collections by reengaging previous clients
- Offered guidance, engagement and motivation for Sales Team to achieve targe goals.
- Offered guidance, engagement and motivation for Sales and Recruitment Team to achieve target goals
Sr. Account Executive/On Site Sales Recruiter
Intercontinental Capital Group, "icg"
12.2009 - 12.2010
- Obtained mortgage loans from referral sources including but are not limited to: bank branches, customers, existing clients and realtors Using sound judgment and working independently, funding an average of 8 loans with a 4 million dollar average, monthly
- Maintained relationships by providing superior customer consultation, advice, counseling and service yielding referral business
- Confer with Senior Leadership to identify personnel needs and workforce planning strategies, writing complete and detailed search assignments (client engagement documents), ensuring an understanding of job duties responsibilities and business requirements.
- Reviewed resumes and credentials for appropriateness of skills, experience and knowledge in relation to position requirements
- Responsible for hiring approximately 211 candidates, while decreasing overall company attrition and increasing organizational effectiveness by 40% by creating “smart teams”, incentives, ongoing sales training, team building , mentoring and accountability pairing
- Created and fostered relationships with colleges and diverse professional organizations to attract and recruit alumni and diversity candidates
Senior Loan Officer/On Site Sales Recruiter
Champion Mortgage/Key Bank
05.2002 - 10.2009
- 11 time Presidents Club Award winner attending 5 high performers’ roundtables with Key Bank, Lending Tree Gold Gold Leaf recipient, number 1 within the Lending Tree Lead Channel companywide 2005-2008, Number 3
- Originated more than 40m in FHA and Conventional loans through various marketing strategies and lead channels
- Exceeded all quotas throughout term maintaining a minimum of 130% of monthly goal
- Developed recruiting strategies designed to identify qualified candidates through various recruiting tools and college partnerships evaluating candidates’ strengths compared with Key Bank requirements by, for example, evaluating, screening, and interviewing the candidate
- Communicated with peers by sharing recruiting "best practices" and implementing referral programs within the sales centers in NY and NJ
Medical Material Specialist
US Air Force
08.1993 - 11.1997
- Set up contingency hospitals to be shipped overseas, managed all shipping/receiving and maintained records of all transactions
- Exceeded performance criteria in every assignment and assumed added responsibilities
- Comments from supervisors: "Unmatched in personal initiative", "unlimited potential", “Her wisdom and energy inspire trust and confidence
- Honorable Discharge
Year Up NY National Alumni Executive Board
Year Up
07.2014 - 02.2024
- Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Researched potential local, regional, and national funders and assisted in relationship building.
Education
Bachelor of Science - Business, Management And Economics
VCU
Richmond, VA01.2002
Skills
- Solution Driven
- Goal-oriented
- Key account development
- P & L Management
- Revenue generation and management
- Strong interpersonal skills
- Strategic Planning
- Accomplished leader
Affiliations
- Year Up NY Alumni Executive Board
Timeline
Director of Sales
Wailian Education
09.2017 - Current
Year Up NY National Alumni Executive Board
Year Up
07.2014 - 02.2024
Director of Corporate Engagement
YearUp
06.2012 - 09.2017
Metro Sales Executive
Manpower Metro Group
02.2011 - 06.2012
Sr. Account Executive/On Site Sales Recruiter
Intercontinental Capital Group, "icg"
12.2009 - 12.2010
Senior Loan Officer/On Site Sales Recruiter
Champion Mortgage/Key Bank
05.2002 - 10.2009
Medical Material Specialist
US Air Force
08.1993 - 11.1997
Bachelor of Science - Business, Management And Economics
VCU
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