Geri Newman
Brooklyn, NY
Summary
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Account Executive
Yummie
06.2020
- Managed all aspects of major e-commerce account business, including Zappos, Shopbop, Walmart, Revolve, and department store business
- Implemented co-op marketing strategies with clients that increased volume 48% YoY.
Director of Partnerships
Motom
01.2023 - Current
- Ideate and lead all creator growth processes and affiliate partnerships, resulting in 48% growth of active creator network YoY.
- Lead strategic partnerships with creators and influencer management agencies, such as Shine and DBA.
- Launched Motom's Creator Match capability to bring together creator network and brand partners, resulting in $300k+ additional revenue.
- Top contributor for Motom's B2B storefront platform with 100% renewal rate with paid brands, ranging from fast fashion, luxury, pet, and wellness.
- Manage four direct reports, including training and professional development.
Influencer Marketing Director
Lemon HQ
05.2022 - 12.2022
- Directed all influencer marketing efforts, including curation, outreach, contracts, campaign creation and execution, and reporting for up to 5 clients at any given time.
- Managed budgets from $200,000-$1,000,000+ annually.
- Ideated and executed branded events, including event planner coordination, creator sourcing, outreach, social content strategy, setup, and tracking.
- Spearheaded and executed a robust celebrity collaboration including campaign ideation, contract negotiation, execution, photoshoot, and event, resulting in 316% sales increase YoY.
Social Media Director
Yummie
06.2020 - 05.2022
- Developed Yummie's Social Media department, responsible for a cross-functional team of four, a $250,000 annual budget, and strategy creation for all social channels and creator partnerships.
- Ideated and launched Yummie's ambassador program focusing on affiliate partnerships and micro-creators.
- Collaborated with senior management to optimize content usage across all channels, saving $25,000 in costs in Q4 2021.
- Managed one direct report, including training and professional development.
Account Executive
Yummie
06.2016 - 06.2019
- Managed all specialty account business, resulting in 116% growth in revenue YoY.
Education
Bachelor's Degree - Fashion and Retail Studies
The Ohio State University
Columbus, OH05-2016
Skills
- Influencer Marketing
- Affiliate Marketing
- Multi-Channel Campaigns
- Celebrity Campaigns
- Strategy Development
- Budget Forecasting
- Data and Analytics
- Contract Negotiation
- Influencer Relationships
- CreatorIQ and GRIN
Certification
Fundamentals of Digital Marketing University of Pennsylvania: Wharton School of Business January 2022
Timeline
Director of Partnerships
Motom
01.2023 - Current
Influencer Marketing Director
Lemon HQ
05.2022 - 12.2022
Senior Account Executive
Yummie
06.2020
Social Media Director
Yummie
06.2020 - 05.2022
Account Executive
Yummie
06.2016 - 06.2019
Bachelor's Degree - Fashion and Retail Studies
The Ohio State University
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