Geri Noe
Morrisville,PA
Summary
Dynamic merchandising leader with a proven track record at Lenox Corporation, driving 200% YOY growth through strategic assortment planning and advanced analytics. Expert in product development and cross-functional collaboration, leveraging strong vendor relations to optimize processes and enhance profitability. Committed to delivering innovative solutions that align with brand vision and market trends.
Overview
31
31
years of professional experience
Work History
VP of Merchandising
Lenox Corporation
12.2022 - Current
- Develop and execute the overall merchandising strategy aligned with the brand's visions, target audiences, and financial goals. Spearheaded initiatives that boosted YOY growth by 200+%.
- Provide strategic insights through advanced analytics, including product performance, promotional ROI, and category trend analysis, to inform and optimize merchandising decisions.
- Collaborate with the product development and marketing teams on supporting the merchandising strategies and timelines of product releases.
Director of Product Development - Lenox Dinnerware
Lenox Corporation
09.2020 - 11.2022
- Owned the product development life cycle for all Lenox Corporation dinnerware SKUs - from market and product research, competitive analysis, timeline development, factory selection, cost negotiation, sampling, packaging, and order placement.
- Partnered with design, global sourcing, and forecasting teams to ensure that all products developed fulfill design's visual and quality expectations while meeting the company's margin and inventory goals.
- Managed launch dates, ensuring that all suppliers were on track and on time.
- Provided guidelines, product information, sell sheets, catalogs, and samples for the sales team for industry trade shows and events.
Design Studio Director
Lenox Corporation
10.2019 - 09.2020
- Managed all design studio operations across all brands and categories in the Lenox portfolio, making full use of project management and collaboration tools.
- Managed a team of 16 designers, setting daily priorities and effectively flexing resources to ensure that all deadlines were met.
- Built and sustained collaborative relationships at multiple levels in the company. Responsible for communicating information between Senior Management, product management teams, sourcing teams, brand leaders, marketing, and creative services teams so that all cross-functional partners are adhering to and aligned with company goals and initiatives.
- Reviewed artwork, samples, and design briefs internally. Provided critiques accordingly.
Senior Buyer
Almo Corporation
03.2016 - 05.2018
- Proactively managed vendor communications to resolve supply chain-related issues (payments, stocking levels, freight, quality, etc.) promptly.
- Followed up on purchase orders to ensure compliance with delivery schedules to coordinate resolution of delays or problems that arise.
- Formulated category business plans and implemented tactics for product assortment, pricing, inventory, marketing, promotion, and logistics to maximize sales and profitability.
- Provided weekly, monthly, and quarterly sales and inventory reporting and goal attainments.
- Collaborated with product management VP and sales VP on inventory forecasting and planning on all programs.
- Developed strategic partnerships with a sales team of 25+ territory managers, 10 inside sales members, and 10 customer service managers to stock 5 distribution centers, servicing domestic and international accounts.
- Developed and fostered strong vendor relations to ensure partnership was maximized.
Senior Buyer - Apparel, Gear, Home, Kids
Rodale
11.2012 - 01.2016
- Played intricate role in launching a lifestyle retail website focused solely on selling organic and sustainable goods.
- Created processes and systems within the department that enhanced efficiency and optimized the talent of the team.
- Reviewed and forecasted sales, receipt flow, inventory, and margin projections to maximize sales and minimize risk by classification.
- Developed and maintained an online selling environment that highlighted key products and product categories each season.
- Collaborated with key vendors to design and develop products to be sold exclusively on Rodales.com.
- Worked cohesively to create multi-channel synergy and achieve overall financial goals for the brand.
Merchant - Girl's Fleece, Sweaters, Knit Bottoms
P.S. Aeropostale
04.2012 - 11.2012
- Developed financial plans and line plans and managed production needs to drive business with overall accountability for meeting and exceeding the financial goals of the department.
- Maintained an understanding of the target customer profile through market data and competitive shopping analysis.
Senior Merchant
Aerie By American Eagle
03.2009 - 04.2012
- Actively participated in floor set build process to ensure proper product placement for optimal presentation.
- Collaborated with design, product development, and production teams to develop and execute an assortment mix that supported the brand's short and long term vision and financial goals.
- Partnered with the support staff to analyze business and present selling hind sights on a weekly, monthly, quarterly, and seasonal basis to identify opportunities in the assortment.
- Actively participated in floor set build process to ensure proper product placement for optimal presentation.
Buyer - Women's Sweaters, Knit Tops, Fleece Tops
Urban Outfitters, Inc.
10.2007 - 01.2009
- Planned and executed seasonal and core merchandise strategies that supported the brand's aesthetic and financial objectives.
- Developed and maintained effective partnerships with cross-functional teams to drive business results.
- Identified current trends, researched competitors, and analyzed historical data to identify the category and style-level opportunities.
- Partnered with the production team to develop sourcing strategies to meet pricing and margin targets.
- Prepared and presented monthly and quarterly reports on trends, performance at retail, and missed opportunities.
Pre-Production Coordinator
Ya-Ya
09.2006 - 09.2007
- Oversaw all design and production phases from inception through T.O.P. approval.
- Monitored time and action calendars to ensure that delivery dates were met.
- Negotiated price and delivery with suppliers to ensure that gross margin targets and delivery dates were achieved.
Merchant - A Pea in the Pod
Destination Maternity Corp
09.1999 - 09.2006
- Expedited all import and domestic production from design to finished garment delivery, ensuring the introduction of maternity fashion trends in store within 4-6 weeks.
- Worked with the market to select products and initiate development that would incorporate into the vertical product mix.
- Analyzed weekly sales reports to identity re-orders, white space, and markdowns.
Assistant Buyer / Allocator
Deb Shops
09.1998 - 09.1999
- Analyzed and actioned on style reports, weekly comparisons, on-order reports, and weekly sales reports.
- Participated in all areas of product development, print re-coloration, and sample fittings.
- Allocated goods to 500+ doors daily.
Product Manager / Design Assistant - Free People
Urban Outfitters, Inc.
01.1995 - 09.1998
- Initiated and updated all interdepartmental flow charts and recaps, design line sheets, garment specification sheets, season books, and production status records.
- Liaison between showroom, technical designers, production department, and design director.
- Communicated daily with offshore and domestic suppliers.
Education
Associate of Science - Buying And Merchandising
Fashion Institute of Technology
New York12-1994
Skills
- Merchandising
- Assortment Planning
- Product Development
- Data-driven decision making
- Global sourcing
- Competitive analysis
- Promotional planning
- Category management
- Vendor negotiation
- Product lifecycle management
- Merchandise planning
- Data-driven decision making
- Sales trend analysis
- Demand planning
- Pricing strategy
Timeline
VP of Merchandising
Lenox Corporation
12.2022 - Current
Director of Product Development - Lenox Dinnerware
Lenox Corporation
09.2020 - 11.2022
Design Studio Director
Lenox Corporation
10.2019 - 09.2020
Senior Buyer
Almo Corporation
03.2016 - 05.2018
Senior Buyer - Apparel, Gear, Home, Kids
Rodale
11.2012 - 01.2016
Merchant - Girl's Fleece, Sweaters, Knit Bottoms
P.S. Aeropostale
04.2012 - 11.2012
Senior Merchant
Aerie By American Eagle
03.2009 - 04.2012
Buyer - Women's Sweaters, Knit Tops, Fleece Tops
Urban Outfitters, Inc.
10.2007 - 01.2009
Pre-Production Coordinator
Ya-Ya
09.2006 - 09.2007
Merchant - A Pea in the Pod
Destination Maternity Corp
09.1999 - 09.2006
Assistant Buyer / Allocator
Deb Shops
09.1998 - 09.1999
Product Manager / Design Assistant - Free People
Urban Outfitters, Inc.
01.1995 - 09.1998
Associate of Science - Buying And Merchandising
Fashion Institute of Technology
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