Germaine Paul

• Architected and executed integrated marketing strategies, aligning credit card media initiatives with corporate business objectives.
• Spearheaded data-driven decision-making, leading executive-level presentations on industry trends, competitor analysis and monthly performance insights to optimize marketing investments.
• Optimized digital marketing performance, generating 32K+ new credit card accounts and $42M incremental revenue through paid search, programmatic, online display, and video advertising.
• Lead strategic problem-solving efforts with cross-functional teams, identifying inefficiencies in media planning and implementing a test-and-learn framework to maximize customer acquisition.

• Developed a transformational paid media strategy and implemented a team-driven innovation strategy, leading to $30M in incremental revenue through optimized test-and-control methodologies.
• Launched an industry-first OTT campaign, driving 20K loyalty sign-ups at a $9 CPA through hyper-targeted digital messaging.
• Implemented an advanced programmatic retargeting strategy, generating $12M in in-theater ticket sales and achieving a 7X ROI.

• Built and scaled a digital marketing team through digital transformation, growing SEM revenue from $$24K to over $2M through strategic bidding and optimization.
• Developed and executed data-driven SEO strategies, delivering 1M+ impressions, 500K+ clicks, and $3M+ in rental revenue within a year.
• Implemented an A/B testing framework, utilizing data insights to drive executive-level decision-marking in apartment rental marketing strategies.

• Spearheaded digital marketing initiatives for 37+ hotel properties, integrating SEO, SEM, social media, and email marketing to enhance direct bookings.
• Drove an 8% YoY increase in room nights and an 11% YoY revenue lift through targeted web-based marketing efforts.
• Partnered with senior stakeholders to enhance online customer engagement and drive digital revenue growth.

• Led a cross-functional digital marketing team, improving client web presence and increasing organic traffic by 32%.
• Served as a bridge between product development and senior leadership, ensuring that digital solutions aligned with evolving business needs.
• Trained and developed a high-impact digital marketing team, enhancing expertise in SEO, social media, and paid search strategies, generating $20M+ in revenue both domestically and internationally.