GERMAN KUZNETSOV
Brooklyn,NY
Overview
3
3
years of professional experience
1
1
Certification
Work History
Staffing Coordinator
Itsy Bitsy Inc
11.2022 - Current
- Revamping staffing and onboarding processes by conducting comprehensive reviews and optimizations of healthcare provider credentials from an exhaustive database of citywide healthcare providers, cutting case matching time by 20%
- Strategically matching providers to cases using advanced functions in Google Sheets and Google Drive, boosting patient retention by 25% through enhanced match accuracy
- Implementing an advanced training and development program to onboard and train newly hired staffing coordinators, resulting in a 30% drop in turnover rate
- Adhered to time-sensitive deadlines by instituting a digital reminder system via Google Tasks, ensuring 100% on-time submission of regulatory paperwork in strict compliance with program standards
- Assist CEO and program director in organizing and conducting orientation sessions for junior staffing coordinators
Digital Marketing Apprentice
COOP Careers
08.2023 - 12.2023
- Completed over 200 hours of targeted digital marketing training, simulating real-world scenarios in SEO, SEM, programmatic, paid social and media planning to prepare for professional marketing roles
- Expertly manipulated Google Ads and Google Analytics to derive critical campaign insights, optimizing client campaigns for enhanced goal achievement
- Gained robust programmatic marketing expertise through immersive workshops and hands-on campaign simulations within The Trade Desk platform
- Mastered data manipulation in Excel using Pivot Tables and V-Lookups, significantly boosting data retrieval efficiency for strategic decision-making
- Built and applied strong paid social media strategies through intensive simulations in Meta Ads campaigns to promote heightened campaign performance and productivity
SEM Analyst
Colorwave, A COOP Partner
08.2023 - 12.2023
- Conducted comprehensive keyword research using advanced SEM tools, optimizing paid search campaigns which increased click-through rates by 20% and decreased cost-per-click by 15%
- Formulated and implemented dynamic bidding strategies on Google Ads, tailored to market trends and analytics, significantly driving relevant traffic and enhancing Google SERP ranking
- Rigorously monitored and analyzed performance KPIs via Google Analytics and AdWords, applying insights to exceed ROI expectations by 20% through optimized campaign adjustments
- Formulated an exhaustive SWOT analysis, accelerating recruitment of highly qualified applicants for the fellowship class, surpassing the timeframe set in the previous quarter by 20%
- Implemented A/B testing methodologies to refine ad copy and landing page efficiency, increasing CTR by 20%
Account Executive
ProVis Designs
04.2021 - 10.2022
- Strategically generated leads through targeted advertising and engagement strategies on platforms like LinkedIn, Google, Instagram, and Facebook, surpassing lead generation targets by 30%
- Enhanced client base retention by 25% through proactive lead and referral engagement programs, leveraging personalized communication and follow-up strategies
- Developed a robust network of client referrals by expertly nurturing leads, optimizing conversions, and consequently ensuring a continuous stream of both new and returning clients
- Conducted daily competitor analysis by identify market gaps and creating competitive pricing strategies to elevate client acquisition and retention
- Conducted daily competitor analysis by identify market gaps and creating competitive pricing strategies to elevate client acquisition and retention
Education
Bachelor of Arts - Psychology | Marketing
Baruch College
New York, NY2020
Skills
- Excel (V-Lookup, Pivot Tables)
- SEO
- SEM
- Programmatic
- Media Buying
- Paid Social Media
- Organic Social Media
- SWOT Analysis
Certification
Google Ads | Microsoft Advertising | X Ads Manager Fundamentals | SEO Principles by Semrush | The Trade Desk Edge Academy Marketing Foundations | Using AI as Your SEO Assistant by LinkedIn
Languages
- Bilingual fluency in English and Russian
Timeline
Digital Marketing Apprentice
COOP Careers
08.2023 - 12.2023
SEM Analyst
Colorwave, A COOP Partner
08.2023 - 12.2023
Staffing Coordinator
Itsy Bitsy Inc
11.2022 - Current
Account Executive
ProVis Designs
04.2021 - 10.2022
Bachelor of Arts - Psychology | Marketing
Baruch College
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