GERMON SANTIAGO
599 CONSERVATORY LANE, AURORA 60502,IL
Summary
Senior Executive with a strong history of surpassing revenue targets and driving business growth. Proficient in team leadership, complex negotiations, and strategic analysis. Expertise in crafting innovative advertising solutions that meet client needs. Bilingual in Spanish, excels in relationship building and delivering compelling presentations.
Overview
24
24
years of professional experience
Work History
Senior Account Executive
Disney Advertising
06.2020 - Current
- Company Overview: Hulu, ESPN, Disney+, Freeform, FX, National Geographic, and ABC.
- Structured leader working with local agencies and advertisers to drive revenue for Disney's suite of offerings.
- Effectively work with planners, associate account executives, account managers, and ad ops personnel to meet and exceed internal and external goals and expectations.
- Manage broadcast, OTT, and self-service platform activity.
- Strategy/team lead on the assigned OTT territory.
- Develop, implement, and advise leadership on broadcast and OTT business strategy.
- Exceed individual year-over-year revenue goals for twelve consecutive quarters.
- Collaborate with marketing and research teams to develop strategies and narratives.
- Conduct virtual and in-person meetings with existing and potential advertisers.
- Subject matter and category expert aligning client vision and objectives with Disney's solution-based selling.
Account Executive
NBC Universal
01.2018 - 06.2020
- Company Overview: NBC and Telemundo Chicago.
- Responsible for cross-platform new business development and account maintenance.
- Established strong business relationships with direct clients and agency contacts.
- Determine scalable, short-term, and long-term client-centric solutions, strengthening client partnerships.
- Develop R&D market and category presentations, creating simplified data points for understanding and retention.
- Finished 2019 and 2020, exceeding budgets on all broadcast, digital, and tentpole thresholds
- Work with peers on research and development, account strategies, and reporting structure.
Station Manager/Sales Director
Azteca America
08.2010 - 07.2017
- Company Overview: Azteca America, Azteca Chicago.
- Responsible for FCC compliance, managing P&L, and achieving EBITDA goals.
- Developed and executed the executive business plan.
- Developed and monitored custom sales and operating reporting models and strategies.
- Implemented revenue, budgeting, and forecasting techniques.
- Developed and implemented new business strategies by category.
- Directly prepared and presented key sales presentations and marketing materials to clients and staff.
- Managed local, national, and spot sales teams (11 reps).
- Consistently trained and coached internal staff.
- Developed and executed promotional and sports opportunities for incremental revenue.
- Established strong community relationships.
Automotive Marketing Manager / Account Executive
Univision Communications
10.2001 - 06.2010
- Company Overview: Univision Chicago
- Successfully led, trained, and directed local Tier 2 and 3 automotive efforts.
- Created and tracked accountability progress models
- Productively developed strong, credible relationships with local clients and agencies
- Surpassed quarterly and yearly budgets for sixteen consecutive quarters
- Conducted and assisted in negotiations
- Managed account list and developed significant new business
- Univision Chicago
Education
High School -
Kelvyn Park High School
Chicago, IllinoisSkills
- Community leadership
- Teaching expertise
- Public speaking and presentation
- Written and verbal communication
- Organizational abilities
- Analytical thinking
- Negotiation techniques
- Time management
- Attention to detail
- Resource coordination
- Bilingual in Spanish
- Microsoft Office proficiency
- Salesforce experience
- Licensed reporting software expertise
References
Available upon request
Affiliations
Church volunteer in the West Chicago Suburbs
Ordained Minister
Family Counselor
Languages
Spanish
Full Professional
References
References available upon request.
Timeline
Senior Account Executive
Disney Advertising
06.2020 - Current
Account Executive
NBC Universal
01.2018 - 06.2020
Station Manager/Sales Director
Azteca America
08.2010 - 07.2017
Automotive Marketing Manager / Account Executive
Univision Communications
10.2001 - 06.2010
High School -
Kelvyn Park High School
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