GERRY JIMENEZ
SEATTLE,WA
Summary
Professional sales expert prepared to lead teams and drive operational success. Proven ability to implement effective strategies and foster collaboration. Known for adaptability and commitment to achieving results. Skilled in team leadership, strategic planning, and process optimization.
Overview
12
12
years of professional experience
Work History
Sr. Regional Manager - PNW
JuneShine Brands
Seattle, WA
07.2019 - 01.2026
- Directed commercial strategy and field execution across 10 wholesale partners, leading a cross-functional team of sales reps and brand builders to ensure alignment on pricing, programming, and KPIs that drove consistent market growth.
- Orchestrated a 208% surge in annual volume, scaling regional operations from 35,358 to a peak of 109,245 Case Equivalents through aggressive market expansion and strategic account targeting.
- Accelerated market presence by 378%, driving Effective Placements from 1,864 to an all-time high of 8,914, significantly increasing brand visibility across the Pacific Northwest.
- Ranked #1 of all of all non-local territory Regional Sales Managers nationally in Did Buys' from 1,764 to a peak of 3,236 - an 83% increase in the customer base.
- Delivered a cumulative 463,587 Case Equivalents over a six-year tenure, consistently outperforming historical benchmarks and establishing a new standard for regional sales volume.
- Facilitated contract negotiations to establish VIP sponsorship for Capitol Hill Block Party, enhancing festival visibility.
- Optimized inventory flow, reducing out-of-stock incidents by 90% and maintaining a 25 day supply average to ensure 100% fulfillment during peak seasonal programming.
- Spearheaded the Pacific Northwest integration of Flying Embers into the JuneShine network, successfully onboarding over 30 SKUs across 3 states and retaining 98% of existing retail placements within the first 90 days post-acquisition.
Head of Sales
Aslan Brewing Co.
Bellingham, WA
05.2014 - 06.2019
- Directed training programs for sales staff to enhance product knowledge and sales techniques.
- Spearheaded new product launches, collaborating with marketing for cohesive brand messaging.
- Implemented data-driven performance metrics to evaluate team effectiveness and sales outcomes.
- Represented the brand at a wide range of events, festivals, and industry functions.
- Developed and executed sales strategies to increase market share and drive revenue growth.
- Established and nurtured key relationships with distributors and retail partners.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
Education
Associate of Arts -
Whatcom Community College
Bellingham, WASkills
- Staff training and development
- Sales strategy development
- Prioritization and scheduling
- PowerPoint and CRM expertise
- Proficient in Spanish
- Budget management
- Administration and reporting
- Positive attitude
Timeline
Sr. Regional Manager - PNW
JuneShine Brands
07.2019 - 01.2026
Head of Sales
Aslan Brewing Co.
05.2014 - 06.2019
Associate of Arts -
Whatcom Community College