Dawnita Smith
Phoenix,AZ
Summary
Committed to personal and professional growth, I strive to become an invaluable asset to my future organization. Focused on longevity and advancement, I aim to contribute my skills and expertise to foster a collaborative and high-performing team environment. Passionate about achieving excellence, I am eager to leverage my talents and drive to make a meaningful impact on the company\'s success.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Project Manager
Fit Organics
Phoenix, AZ
02.2024 - Current
- Dividing up the budget for different project aspects
- Advocating for additional funding when necessary
- Setting or adjusting project schedules to adhere to deadlines
- Submitting project deliverables
- Preparing status reports
- Establishing effective project communication plans
- Properly executing project communication plans
- Proven experience in project management
- Ability to lead project teams of various sizes
Owner / CEO
DawnCheRi'ck (DCR) Salon LLC
Phoenix, AZ
12.2022 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
- Expanded product offerings by researching market trends and identifying potential growth opportunities.
- Generated revenues yearly and effectively capitalized on industry growth.
- Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
- Expanded business into new markets, cond
- Developed and implemented strategic plans for revenue growth, focusing on diversification and market expansion.
- Fostered strong relationships with clients to boost retention rates, conducting regular feedback sessions.
- Led negotiations for major contracts, securing favorable terms that significantly reduced costs.
- Streamlined operational processes to improve efficiency with comprehensive audits and restructuring.
- Achieved significant cost savings by implementing energy-efficient solutions across company facilities.
- Enhanced company's market position by identifying and pursuing new business opportunities.
- Improved team productivity by introducing innovative project management tools and techniques.
- Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
- Optimized supply chain operations, negotiating with suppliers to ensure timely delivery of high-quality products.
- Interacted well with customers to build connections and nurture relationships.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Trained and guided team members to maintain high productivity and performance metrics.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Reduced operational risks while organizing data to forecast performance trends.
- Raised property accuracy and accountability by creating new automated tracking method.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Reported issues to higher management with great detail.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Fostered strong relationships with industry partners to expand business opportunities.
- Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
- Streamlined business processes, resulting in increased operational efficiency across all departments.
- Developed a high-performance executive team for improved productivity and efficiency.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Secured financing for critical projects through negotiation of favorable loan terms with financial institutions or investors.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Drove profitability with thorough financial analysis and strategic decisionmaking.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
- Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
- Optimized supply chain operations for reduced costs and increased efficiency.
- Achieved remarkable year-over-year revenue growth through strategic product diversification and market analysis.
- Fostered culture of continuous improvement, encouraging innovation and rewarding exceptional performance.
- Led successful mergers and acquisitions, significantly increasing company's footprint and competitive edge.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Directed technological improvements, reducing waste and business bottlenecks.
- Devised and presented business plans and forecasts to board of directors.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Monitored key business risks and established risk management procedures.
- Cultivated company-wide culture of innovation and collaboration.
- Oversaw divisional marketing, advertising and new product development.
- Created succession plans to provide continuity of operations during leadership transitions.
- Oversaw business-wide changes to modernize procedures and organization.
- Formulated and executed strategic initiatives to improve product offerings.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Initiated strategy to drive company growth and increase market share and profitability.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed financial, operational and human resources to optimize business performance.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Enhanced company reputation by implementing cutting-edge sustainability practices across all operations.
- Reinforced company's market leadership by consistently outperforming competitors in key performance metrics.
- Directed launch of innovative products, capturing new market segments and driving revenue growth.
- Orchestrated company-wide digital transformation, enhancing data analytics capabilities and operational agility.
- Nurtured key strategic partnerships that resulted in enhanced product offerings and expanded customer base.
- Enhanced stakeholder value by consistently exceeding financial targets and delivering robust shareholder returns.
- Pioneered corporate social responsibility initiatives, significantly impacting community development and sustainability.
- Bolstered employee engagement and reduced turnover by introducing progressive workplace policies and benefits.
- Secured advantageous partnerships and collaborations to co-develop cutting-edge technologies and solutions.
- Elevated brand visibility and market share with launch of highly successful digital marketing campaign.
- Optimized supply chain operations for efficiency, leveraging technology to reduce lead times and costs.
- Developed high-performing executive team by recruiting top talent and implementing comprehensive training programs.
- Amplified customer satisfaction and loyalty through introduction of customer-centric service model.
- Streamlined operational processes to boost efficiency, adopting innovative technologies and methodologies.
- Spearheaded global expansion efforts, entering new markets and establishing profitable operations within two years.
- Drove significant cost reductions while maintaining product quality, negotiating favorable contracts with suppliers.
- Championed data-driven decision-making culture, enhancing business intelligence and strategic planning capabilities.
Owner / CEO
DawnCheRi'ck (DCR) Beauty & Barbering Institute LLC
Cincinnati, OH
08.2019 - Current
- Pay It Forward Campaign Projects and Events
- JUST4US Projects (Joyously United Serving Those 4 Ultimate Self-Esteem)
- St
- Joseph Orphanage through 11/2019 - 03/2020
- - Provided free haircuts and simple styles to the children of SJO's Crisis Stabilization Unit
- Created and developed partnerships with beauty suppliers and distributors
- Created Brand Awareness and interest in local organizations through social media and word-of-mouth, and community engagement events and meetings
- Sourced and established professional business relationships with government leaders, prominent community leadership, and business and marketing programs
- B2B and B2C Marketing - SEO, Google Analytics, digital, social media, events
- Small Business and professional networking and events
Corporate Recruiter - United States
Homestead Funding Corp.
Albany, NY, Charlotte, NC
08.2016 - 12.2016
- Directly reported to the Vice President of Sales and Marketing
- Sourced and interviewed quality Sales (Experienced and New) and Operations talent based on hiring guidelines and role(s)
- Created CRM campaigns based on the hiring/Recruiting process development level
- Developed and implemented Talent Sourcing interviewing templates and completed talent licensing submissions and interview packages based on a potential new role(s)
- Collectively created and implemented CRM Marketing Campaign content and system triggers with the Marketing Team and CRM Team based on the Recruitment/ hiring process level
- Performed and collaborated with the Marketing Team, Social Media Marketing, and Sourcing
- Sourced and established Job Fairs, local, and nationwide brand presence, and recruitment
- Resume development and critique
Master Hair Design Consultant / Independent Contract
Lavish Noir Hair Salon
Charlotte, NC
09.2015 - 12.2016
- Create and develop precise Consultation and Beauty Plans for each patron
- Performed individually specific cosmetology services for all ethnicities and hair textures
- Manage salon and retail inventory, specially designed products, and maintenance packages
- Designed Marketing and Sales Promotions to encourage new business acquisition and current clientele retention
- Exercise interpersonal communication, conflict resolution skills, change development and implementation, trend awareness, and creation skills
- Stylist and hair/ make-up model for Straight Request Hair Products and make-up artist partnerships
Recruiter (Contract)
Randstad USA for JP Morgan Chase
Charlotte, NC
03.2016 - 08.2016
- Sourced and evaluated qualified talent to fulfill clients' staffing needs
- Provided a high level of consultative skills to customer accounts
- Facilitated 1st/2nd level new hire orientations and drug screenings, recertified previous hires to place on assignment
- Responsible for recruiting and selecting senior-level professional/management staff from internal and external sources
- Planned and conducted innovative employment advertising campaigns to recruit candidates
- Developed effective working relationships with professional and management recruitment agencies, schools, and senior levels of internal management
- Conducted interviews, and evaluated employment factors such as job experience, education, training, skills, knowledge, and abilities
- Consulted with Senior Management to recommend candidates, implement new ideas, and offer packages
- Provided candidates with information on the company
- Administered tests, analyzed, and interpreted results for reporting
Senior Retail Loan Processor
Accenture Credit Services
Charlotte, NC
06.2013 - 08.2015
- Processed MHA refinance loans for Top U.S
- Banking Platforms
- Determined individual eligibility based on the MHA Program and lender guidelines
- Performed due diligence tasks by collecting, approving, and processing documentation
- Utilized EDGE, SharePoint, iPortal, AS400, Outlook, and numerous web-based applications
Quality Assurance/ Subject Matter Expert (S.M.E.) / On-Site Learning and Development Leader
Carlisle & Gallagher Consulting Group
Farmers Branch, TX
10.2011 - 01.2013
- Promoted to Quality Assurance/ Mortgage Subject Matter Expert (SME) and Senior Researcher/High-Risk Review Case Management Analyst
- Trained 250 plus employees on specialized confidential subject matter, and procedural processes; conducted performance enhancement recommendations and reviews, and delegated task assignments
- Critiqued OCC Consent Order mortgage loans to meet Quality Assurance guidelines, and industry standards for a Top 4 U.S
- Bank
- Facilitated training seminars for production units; Developed precise client mortgage training material for departments on industry guidelines, processes, and procedures, and updates for FHA, VA, FNMA, Freddie Mac, Ginnie Mae, and HUD
- Engaged in technical writing and conducted in-depth research regarding foreclosure and bankruptcy mortgage loans based on federal, state, and company guidelines
Retail/ Wholesale Mortgage Loan Processor III
Fifth Third Bank
Cincinnati, OH
07.2010 - 12.2010
- Promoted to Retail/ Wholesale (Residential) Mortgage Loan Processor III within six weeks of contractual employment
- Processed and closed Retail and Wholesale Residential Mortgage loans and closings, for a pipeline of 75 - 80 plus loans- FHA, VA, HASP, Conventional and Non-Conventional loans
- Pre-decisioned mortgage loans using federal, state, and bank guidelines
- Trained mortgage originators and loan processors on best practices for efficiency and productivity, information gathering, communication skills, and common underwriting guidelines
Admissions Enrollment Advisor
Kaplan College
Cincinnati, OH
05.2006 - 09.2009
- Trained new Admissions Representatives regarding communication, interviewing and enrollment skills and trained individual learning skill sets
- Created, organized, and facilitated new marketing strategies to pique the interest of prospective students and promote education and course offerings
- Generated and maintained new student interest within the company database, job fairs, and education fairs
- Liaison between students, departments, and instructors to resolve conflicts and promote positive communication
- Established client base with referrals from a strong lead base, assisting in driving overall numbers and exceeding company percentages and goals by 25%
- Extensively utilized interpersonal and intrapersonal communication skills to establish a professional working rapport with existing and prospective students and inter-office departments to exceed enrollment and retention goals
Senior Loan Consultant / Learning and Development Leader
Premier Mortgage Loan Funding
Cincinnati, OH
01.2004 - 11.2005
- Developed and facilitated training classes and materials to improve process opportunities for effectiveness
- Organized and facilitated new business through conducting informational and prospecting meetings
- Negotiated mortgage loan terms with top financial lending institutions
- Analyzed credit report data, financial reports, tax returns, residential leases, and sales contracts
- Partnered with Real Estate, Insurance, and other industry leaders
Master Hair Design Consultant/ Independent Contractor
Ti-Che's Hair and Nail Gallery (Now Tips N Toes)
Greenhills, OH
01.2002 - 11.2005
- Facilitated and executed quality hair designs based on the Beauty Plan Consultation results for new and existing clientele
- Developed marketing design for Client Acquisition and Customer Retention specific to demographics and the latest salon and hair trends
- Coached and supported salon stylists and owners on new haircutting, coloring, styling, and braiding techniques
- Platform stylist for local hair and beauty shows
- Led salon in retail sales, customer satisfaction, retention, and growth by 45% the first 6 months and 95% overall
Education
B.S - Business Management/ Marketing
University of Phoenix
01.2023
North Carolina Managing Cosmetology License -
Earl's Academy of Beauty
NC01.2014
Arizona Managing Cosmetology License -
AZ01.2001
Ohio Managing Cosmetology License -
Moler Beauty Academy
OH01.1993
Skills
- Inter-Personal Communication
- Microsoft Suites
- Excel
- Word
- Access
- PowerPoint
- Outlook
- Lotus Notes
- Marketing Campaign Management
- Event Planning
- CRM
- SEO
- Customer and Human Relations
- Retention
- Onboarding
- Critical Thinking
- Problem-Solving
- Business Development
- B2B
- B2C
- Business Management
- Relationship Management
- Brand Strategist
- Leadership
- Social Media
- Social Networking
- Project Management
- Risk Management
- Mortgage Lending Quality Assurance
- Budgeting
- Content Creation
- Sales
- Community Engagement
Appfolio
Property Management
Mortage Processing
Corporate Recruitment
Mortage and Residental Property Management
Certification
- Managing Cosmetology License, North Carolina, 2014
- Managing Cosmetology License, Arizona, 2001
- Managing Cosmetology License, Ohio, 1993
Personal Information
Title: Business Marketing Executive
References
Available Upon Request
Passion and Commitment
Passionately committed to innovative solutions addressing sytimtic barriers within BIPOC, BIMPOC and economically disadvantaged communities
Timeline
Project Manager
Fit Organics
02.2024 - Current
Owner / CEO
DawnCheRi'ck (DCR) Salon LLC
12.2022 - Current
Owner / CEO
DawnCheRi'ck (DCR) Beauty & Barbering Institute LLC
08.2019 - Current
Corporate Recruiter - United States
Homestead Funding Corp.
08.2016 - 12.2016
Recruiter (Contract)
Randstad USA for JP Morgan Chase
03.2016 - 08.2016
Master Hair Design Consultant / Independent Contract
Lavish Noir Hair Salon
09.2015 - 12.2016
Senior Retail Loan Processor
Accenture Credit Services
06.2013 - 08.2015
Quality Assurance/ Subject Matter Expert (S.M.E.) / On-Site Learning and Development Leader
Carlisle & Gallagher Consulting Group
10.2011 - 01.2013
Retail/ Wholesale Mortgage Loan Processor III
Fifth Third Bank
07.2010 - 12.2010
Admissions Enrollment Advisor
Kaplan College
05.2006 - 09.2009
Senior Loan Consultant / Learning and Development Leader
Premier Mortgage Loan Funding
01.2004 - 11.2005
Master Hair Design Consultant/ Independent Contractor
Ti-Che's Hair and Nail Gallery (Now Tips N Toes)
01.2002 - 11.2005
B.S - Business Management/ Marketing
University of Phoenix
North Carolina Managing Cosmetology License -
Earl's Academy of Beauty
Arizona Managing Cosmetology License -
Ohio Managing Cosmetology License -
Moler Beauty Academy