Overview
Work History
Education
Skills
Websites
Honours And Proficiencies
Personal Information
Timeline
Generic

GIADA SKYE L. JOHNSON

Overview

8
8
years of professional experience

Work History

Marketing Strategy Intern

Algenist
11.2024 - Current
  • Developed data-driven social media engagement strategies to enhance online brand awareness
  • Conducted market analysis, identifying key competitors and uncovering areas for growth and improvement
  • Optimized the brand's monthly social content calendar posts, modified copy for the algorithm and to engage audience
  • Identified and evaluated targeted influencers for collaborations, strengthening brand positioning

Sales & Beauty Advisor

Saks Fifth Avenue
10.2024 - Current
  • Provided tailored client product recommendations, driving over $53,000 in sales within the first 90 days
  • Developed expertise in high-end consumer engagement, gaining insights into luxury market trends
  • Observed customer behavior and refined consultative sales techniques to enhance revenue growth and hit monthly goals

Founder

Cyber Y2K Shop
12.2020 - 05.2024
  • Led the development and launch of a global e-commerce shop, utilizing market trends to inform marketing
  • Coordinated communication strategy, achieving a 3M reach, 243.8K sessions, & 27K followers across social media channels
  • Executed unique 360 launch planning consistent with brand essence, expanding email launch list to 8K engaged contacts
  • Analyzed PR campaign performance to grow the business, coordinated with external suppliers

Specialty Sales Executive Intern

Target - Ulta
06.2023 - 08.2023
  • Conducted retail sales tracking at an $80M location, optimizing merchandising strategies for enhanced customer experience
  • Created 6-month programs to guide personnel in growth within the company, and incorporated weekly tasks and objectives
  • Analyzed TeamVoice feedback data, and presented the report to 7 store leaders to enhance team engagement

Founder

The Shimmer Shop
09.2017 - 01.2019
  • Developed DTC e-commerce shop, managing marketing, go-to-market strategy, and operations
  • Achieved significant digital marketing growth with 180K YouTube views, 30K web page views, and over 500 orders placed
  • Managed influencer relationships and PR initiatives, analyzing campaign performance to optimize strategy

Education

Bachelor of Science - Marketing, Management

Florida State University
Tallahassee, FL
05.2024

Skills

  • Target market identification
  • Digital marketing strategy
  • Email marketing campaigns
  • Data-driven decision making
  • Web design
  • Administrative support
  • Product marketing

Websites

Honours And Proficiencies

  • American Marketing Association- Diversity Leadership Institute, University of Illinois, 2024
  • Minority Leadership Institute Mentor, The Black Student Union, 2024
  • Marketing Case Study Competition Winner, Target, 2023
  • Selected Undergraduate Consumer Behavior Researcher, Florida State University, 2022

Personal Information

Hobbies: Solo International Travel, Learning French, Building & Branding Websites, Christian Small Groups

Timeline

Marketing Strategy Intern

Algenist
11.2024 - Current

Sales & Beauty Advisor

Saks Fifth Avenue
10.2024 - Current

Specialty Sales Executive Intern

Target - Ulta
06.2023 - 08.2023

Founder

Cyber Y2K Shop
12.2020 - 05.2024

Founder

The Shimmer Shop
09.2017 - 01.2019

Bachelor of Science - Marketing, Management

Florida State University

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GIADA SKYE L. JOHNSON