GIADA SKYE L. JOHNSON
Overview
8
8
years of professional experience
Work History
Marketing Strategy Intern
Algenist
11.2024 - Current
- Developed data-driven social media engagement strategies to enhance online brand awareness
- Conducted market analysis, identifying key competitors and uncovering areas for growth and improvement
- Optimized the brand's monthly social content calendar posts, modified copy for the algorithm and to engage audience
- Identified and evaluated targeted influencers for collaborations, strengthening brand positioning
Sales & Beauty Advisor
Saks Fifth Avenue
10.2024 - Current
- Provided tailored client product recommendations, driving over $53,000 in sales within the first 90 days
- Developed expertise in high-end consumer engagement, gaining insights into luxury market trends
- Observed customer behavior and refined consultative sales techniques to enhance revenue growth and hit monthly goals
Founder
Cyber Y2K Shop
12.2020 - 05.2024
- Led the development and launch of a global e-commerce shop, utilizing market trends to inform marketing
- Coordinated communication strategy, achieving a 3M reach, 243.8K sessions, & 27K followers across social media channels
- Executed unique 360 launch planning consistent with brand essence, expanding email launch list to 8K engaged contacts
- Analyzed PR campaign performance to grow the business, coordinated with external suppliers
Specialty Sales Executive Intern
Target - Ulta
06.2023 - 08.2023
- Conducted retail sales tracking at an $80M location, optimizing merchandising strategies for enhanced customer experience
- Created 6-month programs to guide personnel in growth within the company, and incorporated weekly tasks and objectives
- Analyzed TeamVoice feedback data, and presented the report to 7 store leaders to enhance team engagement
Founder
The Shimmer Shop
09.2017 - 01.2019
- Developed DTC e-commerce shop, managing marketing, go-to-market strategy, and operations
- Achieved significant digital marketing growth with 180K YouTube views, 30K web page views, and over 500 orders placed
- Managed influencer relationships and PR initiatives, analyzing campaign performance to optimize strategy
Education
Bachelor of Science - Marketing, Management
Florida State University
Tallahassee, FL05.2024
Skills
- Target market identification
- Digital marketing strategy
- Email marketing campaigns
- Data-driven decision making
- Web design
- Administrative support
- Product marketing
Websites
Honours And Proficiencies
- American Marketing Association- Diversity Leadership Institute, University of Illinois, 2024
- Minority Leadership Institute Mentor, The Black Student Union, 2024
- Marketing Case Study Competition Winner, Target, 2023
- Selected Undergraduate Consumer Behavior Researcher, Florida State University, 2022
Personal Information
Hobbies: Solo International Travel, Learning French, Building & Branding Websites, Christian Small Groups
Timeline
Marketing Strategy Intern
Algenist
11.2024 - Current
Sales & Beauty Advisor
Saks Fifth Avenue
10.2024 - Current
Specialty Sales Executive Intern
Target - Ulta
06.2023 - 08.2023
Founder
Cyber Y2K Shop
12.2020 - 05.2024
Founder
The Shimmer Shop
09.2017 - 01.2019
Bachelor of Science - Marketing, Management
Florida State University
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