Summary
Overview
Work History
Education
Skills
Websites
Recommendation
References
Timeline
Generic

Gian Sposito

Columbus,OH

Summary

Marketing and communications leader with proven success in driving business growth and enhancing team performance. Expertise in developing and executing marketing strategies that facilitate effective communication with stakeholders. Skilled in utilizing data analytics and SEO to increase customer engagement and brand visibility. Demonstrated ability to improve customer experience, reduce appointment cancellations, and increase contract closures through a servant-leader approach.

Overview

15
15
years of professional experience

Work History

Assistant Sales Manager

Empire Today
Columbus, OH
06.2023 - Current
  • Lead a team of 8 direct reports, providing coaching and mentoring to enhance team performance and customer satisfaction.
  • Decreased appointment cancellations by 20% through the implementation of a follow-up client process to confirm expectations prior to consultant visits.
  • Boosted contract closure rates by 15% over five months by refining customer communications and addressing client pain points early in the sales cycle.
  • Developed dynamic strategies by analyzing metrics, resulting in improved sales and customer engagement outcomes.
  • Spearheaded onboarding and training for new Sales Consultants, optimizing team growth and policy compliance.

Marketing and Communications Manager

OTC Industrial Technologies
Columbus, OH
05.2022 - 11.2022
  • Led the development of market assessments to identify strategic trade show locations, enhancing profit margins and brand visibility.
  • Facilitated Town Halls for 450+ employees, improving internal communications and stakeholder engagement.
  • Led the creation of a company-wide intranet, collaborating with cross-functional teams to centralize resources and streamline HR and benefits access, reducing daily call volume and improving employee satisfaction.
  • Developed new ad strategies in response to market shifts, such as advertising air compressors for disaster recovery, positioning the company as a key solution provider during crises.
  • Measured, analyzed, and optimized marketing content, enhancing message delivery and improving customer-centric communication strategies.
  • Wrote press releases for new building openings and marketing expansions, driving brand visibility and audience engagement.
  • Updated marketing strategies in the Air Supply segment, resulting in increased business with core customers and the acquisition of new clients.

Digital Engagement Coordinator

Worthington Industries
Worthington, OH
01.2019 - 05.2022
  • Managed all social media communications for Consumer Product Goods (CPG) brands, acting as the sole point of contact for customer service across phone, email, social media, and live chat.
  • Defined social response strategy to align with brand messaging, leading cross-functional reporting meetings to drive alignment and strategic actions.
  • Created and executed communication strategies to expand digital conversations and customer engagement, elevating the brand voice and mitigating negative consumer responses.
  • Implemented technical and consumer support strategies via HubSpot, reducing customer service inquiries and improving issue resolution efficiency.
  • Organized and managed event planning for recruiting and career fairs, increasing company visibility and attracting talent.

Accounts Payable Coordinator

Worthington Industries
Worthington, OH
03.2018 - 12.2019
  • Processed invoices and managed stretch assignments, ensuring accurate financial records and compliance with internal policies.
  • Collaborated with vendors to obtain missing invoices, improving cash flow and contributing to EBITDA growth.
  • Led a cross-functional initiative to evaluate and resolve discrepancies in receipts not vouchered, resulting in the recovery of $1M in outstanding receipts.
  • Established a streamlined process that improved invoice management and prevented future receipt discrepancies, contributing to long-term financial efficiency.

Quality Control

Worthington Industries
Westerville, OH
01.2011 - 12.2018
  • Conducted quality inspections throughout the manufacturing process for propane tanks, ensuring weld integrity, visual appeal, and compliance with safety and industry standards.
  • Ensured adherence to specifications, with a focus on both safety and aesthetics, supporting the company’s reputation for high-quality products.
  • Monitored every stage of production, from metal formation to final paint and labeling, to guarantee product quality before shipping.
  • Built a reputation for trustworthiness and attention to detail, consistently ensuring all products met or exceeded quality objectives.
  • Collaborated with manufacturing teams to stay updated on chemical interactions and product specifications, attending specialized training to maintain high standards of quality and safety.

Education

Bachelor of Science - Communications

FRANKLIN UNIVERSITY
Columbus, OH
05-2018

Skills

  • Data Analytics & Visualization
  • Marketing Strategy Development
  • Customer Engagement & Experience
  • Process Improvement
  • Cross-functional Team Leadership
  • SEO & Digital Marketing
  • Public Speaking & Executive Presence
  • Project Management
  • Campaign Analysis & Optimization
  • Sales Enablement
  • Market Awareness
  • Event Marketing
  • Training development

Websites

Recommendation

As a Digital Engagement Coordinator over the past few years, Gian and I have worked closely alongside one another. I have had the opportunity to see his organizational skills, calm demeanor in the face of adversity, and his ability to work quickly and accurately help him to stand out amongst a crowd. As a coworker, I watched Gian navigate very sensitive conversations with a very calm demeanor. As a friend, I could see the passion in what he does come through. He is always a willing teammate, would pitch in where necessary, and is active in several committees within Worthington Industries. He is a valuable contributor to any culture with his energy and fresh ideas., Zack W., General Manager, FabriFast LLC

References

References available upon request.

Timeline

Assistant Sales Manager

Empire Today
06.2023 - Current

Marketing and Communications Manager

OTC Industrial Technologies
05.2022 - 11.2022

Digital Engagement Coordinator

Worthington Industries
01.2019 - 05.2022

Accounts Payable Coordinator

Worthington Industries
03.2018 - 12.2019

Quality Control

Worthington Industries
01.2011 - 12.2018

Bachelor of Science - Communications

FRANKLIN UNIVERSITY

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