Overview
Work History
Education
Skills
Certification
Committees
Timeline
Generic

Giana Sprouse

Phoenix,AZ

Overview

3
3
years of professional experience
1
1
Certification

Work History

Member Engagement Optimization Support Specialist

Desert Financial Credit Union
Phoenix, AZ
06.2022 - Current
  • Perform rigorous analysis and detailed auditing of 50+ account applications daily, ensuring accuracy and compliance with organizational standards
  • Assist in decisioning 20+ online account applications daily, ensuring timely decisions within deadlines
  • Execute quality assurance checks on new accounts to verify compliance with procedural guidelines by sales advocates, ensuring alignment with organizational standards and regulatory requirements
  • Streamline loan application processes by proficiently uploading 20+ necessary documents daily.

SEO Content Writer

TextBroker
01.2022 - Current

Freelance

  • Researched and produced 50+ blog posts, web content pieces, and articles spanning diverse topics, aligning with individual client specifications and preferences, which enhanced traffic between 10% to 30% per month
  • Achieved an average 98% client satisfaction rate by ensuring factual accuracy, grammatical accuracy, and coherence
  • Enhanced online visibility and search engine rankings for client content by implementing SEO best practices, resulting in a 25% increase in organic traffic and a top-page ranking on major search engines.

Digital Marketing Intern

Arizona State University
08.2022 - 12.2022
  • Managed social media accounts, resulting in a 40% increase in engagement and 25% growth in attendance over a 4 month period
  • Demonstrated proficiency in copywriting by consistently managing and delivering high-quality copy for 3 to 4 projects each month
  • Successfully met deadlines while ensuring the excellence of written content
  • Implemented data-driven strategies resulting in improvement in campaign effectiveness, as measured by key performance indicators (KPIs), and delivered monthly presentations highlighting actionable insights for continuous optimization
  • Implemented A/B testing on subject lines, resulting in a 25% improvement in email open rates and contributed to a 20% increase in click-through rates, driving enhanced overall campaign effectiveness.

Experience Specialist

Desert Financial Credit Union
03.2021 - 06.2022
  • Consistently surpassed sales quota, achieving an average or 30% above target every month
  • Demonstrated exceptional customer service skills by handling an average of 50 customer inquiries daily
  • Scrutinized transactions of 60 to 70 accounts per day to prevent company from financial crime and fraud.

Education

Bachelor of Science - Digital Audiences

Arizona State University
Tempe, AZ
12.2022

Skills

  • SEO Copywriting
  • Content Strategy
  • Editing and Proofreading
  • Research Skills
  • Brand Management
  • Conceptual Creativity

Certification

  • Digital Marketing Analytics: https://my.stukent.com/certificate/0db9cb716f
  • Social Media Simternship: https://my.stukent.com/certificate/0db9cb716f
  • Digital Marketing Simternship: https://my.stukent.com/certificate/0db9cb716f
  • Google Analytics Certification - Credential ID: 237570485: https://my.stukent.com/certificate/0db9cb716f

Committees

Desert Financial Credit Union | Phoenix, AZ

Partnership Activation Committee Member

09/2022 - Current

Timeline

Digital Marketing Intern

Arizona State University
08.2022 - 12.2022

Member Engagement Optimization Support Specialist

Desert Financial Credit Union
06.2022 - Current

SEO Content Writer

TextBroker
01.2022 - Current

Experience Specialist

Desert Financial Credit Union
03.2021 - 06.2022

Bachelor of Science - Digital Audiences

Arizona State University
  • Digital Marketing Analytics: https://my.stukent.com/certificate/0db9cb716f
  • Social Media Simternship: https://my.stukent.com/certificate/0db9cb716f
  • Digital Marketing Simternship: https://my.stukent.com/certificate/0db9cb716f
  • Google Analytics Certification - Credential ID: 237570485: https://my.stukent.com/certificate/0db9cb716f
Giana Sprouse