Giancarlo Moreno
Creative & Art Director
Queens,New York
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Work History
Creative Director
Chair New York
New York, NY
3 2023 - Current
- Launched 8 clothing campaigns with individual launch events, including concerts in New York City and London, and soccer tournaments in Rio de Janeiro and London to expand global reach and audience.
- Coordinated all aspects of event planning and execution, including logistics, marketing, and post-event analysis.
- Collaborated with international teams to tailor campaigns for local markets, increasing brand visibility and customer engagement.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Achieved over 650K+ impressions over 90 days (March 13th - June 10th), significantly enhancing company's online presence and engagement.
Technical Sales Specialist
Apple
08.2022 - 02.2024
- Trained users on desktops, laptops and mobile devices & Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Engaged in friendly conversation with customers to better uncover individual needs.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Exceeded sales targets by consistently meeting and surpassing customer expectations for product performance. (sold over 1 Million Dollars worth of Apple products since inception)
Summer Marketing Intern
Harley Davidson Inc
Queens, NY
06.2022 - 08.2022
- Generated $125K in motorcycle sales profit while managing $5,000 monthly budget.
- Achieved over 525K impressions in 3 months by developing creative content and strategic plans for Instagram, TikTok, and Facebook.
- Created detailed reports analyzing post activity, KPIs, ROI, photos, client feedback, and both qualitative and quantitative data.
- Provided administrative support as needed, such as scheduling meetings or organizing files, ensuring smooth operations within the department during my internship tenure.
Motorcycle Sales
Harley Davidson Inc
Queens, NY
09.2021 - 06.2022
- Performed customer service and sales duties at a motorcycle dealership, specializing in Harley-Davidson's brand.
- Responsibilities included cold calls, emails & texts, customer greetings, demo ride assistance, and closing sales
- Developed strong relationships with repeat clients through excellent communication and attentive service.
- Achieved over $500K in bike sales during that time period.
Skills
Project management expertise
Adobe Creative Suite
Market Research and Analysis
Media industry expertise
Creative concept development
Data Analytics
Strategic Communications
Concept visualization
Vendor negotiation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Education
High School Diploma -
09.2014 - 06.2018