GIANFRANCO ARIAS
Coral Gables
Summary
Passionate and results-driven marketing professional with a strong foundation in real estate, sales, customer service, and strategic communications. Backed by a Bachelor’s in Journalism and Mass Communications and a Marketing Strategies Certificate from Cornell University, I bring a unique blend of storytelling, market insight, and digital engagement to every project. Adept at client relations, persuasive communication, and brand promotion, with hands-on experience in content creation, outreach coordination, and targeted messaging. Proven ability to connect with diverse audiences, manage high-value relationships, and support organizational growth through compelling campaigns and community engagement. Now seeking to leverage my experience and creative drive to lead and grow impactful social media strategies for a forward-thinking brand.
Overview
12
12
years of professional experience
Work History
Realtor Associate Agent
Redfin Corporation
Coral Gables
12.2018 - Current
- I conduct client consultations to tailor our services to their unique needs, staying updated on the local real estate market, create and manage property listings, arrange property tours, negotiate on behalf of clients, handle transaction paperwork, provide market analyses, maintain transparent communication with clients, leverage a professional network for support, ensure compliance with all regulations, and continuously update my knowledge and skills to deliver top-notch service to our clients.
Volunteer
Metro Life Center
Miami
10.2018 - Current
- During my volunteer experience at Metro Life, I have had the privilege of contributing to our vibrant community, participating in various outreach programs, assisted with event coordination, and provided support to those most in need. It has been a fulfilling experience that has allowed me to make a positive impact and strengthen the bonds within our community.
College Recruiter
Miami-Dade College
Miami
10.2015 - 10.2018
- Responsible for organizing recruitment events, engaging with prospective students, providing information about academic programs, assisting with admissions processes, and serving as a liaison between the college and potential students. My role was pivotal in ensuring a diverse and talented student body while promoting the educational opportunities offered by Miami-Dade College.
Retail Sales Consultant
AT&T Mobility
Miami
10.2013 - 07.2015
- Welcomed and engaged customers, providing expert guidance on wireless products, home television, and fiber optic internet services, leading to improved customer satisfaction and loyalty.
- Utilized effective questioning techniques to identify customer needs and preferences, tailoring solutions that resulted in increased sales revenue.
Education
Florida Real Estate License -
Florida Department of Business & Professional Regulation
09.2020
Graduate Certificate of Advancement - Marketing Strategies
Cornell University
Ithaca, New York05.2018
Bachelor of Science - Journalism and Mass Communications
Florida International University
Miami, Florida12.2010
Skills
- Strategic & Analytical Skills
- Social media strategy development
- Campaign planning and execution
- Analytics and performance tracking
- Competitor analysis
- SEO & keyword strategy for social platforms
- A/B testing for content and ads
- Trend forecasting and audience insights
Content Creation & Management
- Copywriting and editing
- Visual storytelling
- Graphic design (eg Canva, Adobe Creative Suite)
- Video editing (eg CapCut, Premiere Pro, Final Cut)
- Photography and basic photo editing
- Content calendar creation
- Content curation
Platform-Specific Expertise
- Meta (Facebook & Instagram)
- TikTok
- X (Twitter)
- YouTube
- Threads & emerging platforms
- Platform-specific tools (eg Instagram Reels, YouTube Shorts)
Advertising & Promotion
- Social media advertising (Meta Ads Manager, TikTok Ads, LinkedIn Ads)
- Budget management
- Lead generation campaigns
- Boosting and post promotion
- Influencer outreach and partnerships
Community Management & Engagement
- Responding to comments and messages
- Building online communities
- Reputation management
- Handling negative feedback or crises
- User-generated content management
Soft Skills
- Creativity and innovation
- Strong communication
- Time management
- Attention to detail
- Adaptability and flexibility
- Collaboration with cross-functional teams
- Customer-centric mindset
Volunteer Experience
Metro Life Center, Miami, FL, 10/01/18, Present, Participate in various outreach programs., Assist with event coordination., Provide support to those most in need.
Timeline
Realtor Associate Agent
Redfin Corporation
12.2018 - Current
Volunteer
Metro Life Center
10.2018 - Current
College Recruiter
Miami-Dade College
10.2015 - 10.2018
Retail Sales Consultant
AT&T Mobility
10.2013 - 07.2015
Florida Real Estate License -
Florida Department of Business & Professional Regulation
Graduate Certificate of Advancement - Marketing Strategies
Cornell University
Bachelor of Science - Journalism and Mass Communications
Florida International University