Gianna Fasano
Hoboken
Summary
Detail-oriented and adaptable merchandising professional with a passion for fashion and beauty. Experienced in managing large assortments, optimizing product experiences, and analyzing performance to drive conversion. Thrives in fast-paced environments, known for accuracy, strong execution, and the ability to quickly adjust to changing business needs.
Overview
4
4
years of professional experience
Work History
Merchandise Assistant
MACY'S INC
New York, NY
08.2024 - Current
- Manage 100+ Designer Fragrance brands, supporting Men’s and Women’s businesses and driving COM growth.
- Execute 50+ launches per season, ensuring 100% product readiness and on-time go-live.
- Own COM performance reporting, analyzing sales, conversion, AUR, and inventory to identify trends and drive optimization.
- Manage product-by-size PDPs on macys.com, enhancing copy, imagery, and video to deliver a best-in-class customer experience and improve conversion.
- Drive PDP health score improvements across top brands (e.g., Burberry, Gucci, Dolce&Gabbana, Versace), maintaining 94–97% scores and delivering consistent improvements vs. last year.
- Maintain high SKU setup accuracy across hundreds of items, ensuring data integrity and reliable reporting.
- Develop and present weekly performance recaps, highlighting top brands, launches, and actionable opportunities.
- Partner with vendors and cross-functional teams to execute promotions and launches, contributing to improved conversion and sales performance.
Public Relations & Social Media Intern
MISS CIRCLE
New York, NY
05.2023 - 08.2023
- Developed personalized outreach messaging to introduce Miss Circle’s brand identity and secure influencer partnerships, adapting tone and strategy by target audience.
- Engaged with customers across social platforms, responding promptly and thoughtfully to inquiries while maintaining brand voice and attention to detail.
- Conducted venue research for photoshoots, compiling organized lists and proactively reaching out via email and phone to coordinate logistics.
- Supported end-to-end sample shipping operations, ensuring accurate package preparation, labeling, and timely delivery.
Retail Sales Associate
RUBY & JENNA
Closter, NJ
05.2022 - 06.2023
- Oversee sales floor activities, driving customer engagement through suggestive selling and product knowledge.
- Recommends alternative merchandise display styles and advises department managers.
- Assists team members with department services, stocking, labeling, and inventory management.
Education
Bachelor of Science - Communication Studies & Public Relations
James Madison University
VA05-2024
Skills
- Merchandising
- Attention to Detail
- Content Creation
- Reporting & Analysis
- Microsoft Excel
- E-Commerce
- Interpersonal Communication
- Digital Marketing
- Microsoft Office
Timeline
Merchandise Assistant
MACY'S INC
08.2024 - Current
Public Relations & Social Media Intern
MISS CIRCLE
05.2023 - 08.2023
Retail Sales Associate
RUBY & JENNA
05.2022 - 06.2023
Bachelor of Science - Communication Studies & Public Relations
James Madison University