Gianna Johns
Morgantown,WV
Summary
Seasoned Media Analyst with 2 years of experience in social media campaign monitoring and management with a strong capacity to deliver insights from a broad range of data, create incisive reporting and evaluating campaign results to adjust strategies and achieve goals.
Overview
2
2
years of professional experience
Work History
Senior Media Analyst
VaynerMedia
08.2023 - Current
- Used problem solving skills effectively in a quick paced environment
- Streamlined reporting processes for improved efficiency in delivering insights to clients.
- Managed media budgets and allocations, ensuring optimal use of resources across channels.
- Conducted post-campaign analyses to identify opportunities for improvement and growth.
- Mentored ~15 junior analysts, fostering a culture of continuous learning and professional development.
- Optimized campaign performance by closely monitoring KPIs and adjusting strategies as needed.
- Partnered with creative teams to develop compelling content that resonated with target audiences.
Marketing Intern
4KJT Outdoors
12.2021 - 04.2022
- Created new images and digital marketing graphics to help maintain effective marketing efforts
- Updated social media platforms and websites to help engage the company with a larger audience
- Worked with various team members to revise sales and product success from marketing strategies.
Media Analyst
VaynerMedia
06.2022 - 08.2023
- Delivered accurate, timely reports to clients by closely tracking media mentions and analyzing sentiment.
- Maximized campaign effectiveness with detailed reporting and data-driven recommendations.
- Increased team productivity with effective project management, meeting deadlines consistently.
- Supported the development of 5 junior team members by sharing expertise in media analysis techniques and best practices.
- Provided valuable input on creative direction based on thorough understanding of target audience demographics and preferences.
- Proficient on many social platforms (Meta, TikTok, Snapchat, Pinterest, Youtube, LinkedIn)
Education
Bachelor of Arts - Marketing
West Virginia University
Morgantown, WV05.2021
Skills
- Team Leadership Qualities
- Social Media Analytics
- Continuous learning mindset
- Campaign Performance Evaluation
- Social media proficiency
- Effective Communication
- Data Analysis
- Quantitative Analysis Techniques
- Audience Segmentation Knowledge
Projects
Google Ads Campaign (GOMAC Challenge) (01/2021-05/2021)
- Created a digital marketing campaign and marketing strategies for a small local business reaching the rank of nominee with other team members for the Global Online Marketing Academic (GOMAC) Challenge
- Used keyword search to enhance the company’s Search Engine Optimization and garnered a strong CTR with over 2,000 IMPs shortly after launching.
Timeline
Senior Media Analyst
VaynerMedia
08.2023 - Current
Media Analyst
VaynerMedia
06.2022 - 08.2023
Marketing Intern
4KJT Outdoors
12.2021 - 04.2022
Bachelor of Arts - Marketing
West Virginia University
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