Gianna McLeggan
Atlanta
Summary
Driven professional with strong problem-solving skills, adaptability, and excellent communication abilities. Committed to contributing to team success, overcoming challenges, and advancing organizational goals with dedication and enthusiasm. Recognized as a results-oriented achiever with a proven track record of exceeding targets and thriving in fast-paced environments. Combines strategic thinking with practical execution to deliver impactful solutions and enhance overall performance.
Overview
4
4
years of professional experience
Work History
Event Management + Creative Director
Trap Sushi
02.2022 - Current
- Responsible for creative direction of Trap Sushi, a cultural fusion entertainment event that garners 1000+ attendees
- Execute event set-up and stage manage performances and competitions
- Research and communicate with vendors to create brand partnerships and strengthen community relations
- Analyzed consumer trends to inform creative direction, driving strategic initiatives aligned with target audience preferences.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Oversaw the development of creative strategies and brand guidelines, ensuring alignment with company objectives.
Artist Manager
It’s A G Ting Management
07.2024 - 03.2025
- Coordinated logistics for artist tours, ensuring timely travel arrangements and accommodations.
- Developed promotional strategies to enhance artist visibility and engage target audiences.
- Negotiated contracts with venues and vendors, optimizing terms for events and performances.
- Managed social media campaigns to increase follower engagement and promote upcoming shows.
- Provided hands-on assistance during recording sessions; ensured timely completion of projects while maintaining quality standards.
- Streamlined communication between artists, agents, and producers for more efficient collaboration.
Production Assistant
One Music Fest
10.2024 - 10.2024
- Liaise with the artist relations team and artist's team to ensure the smooth execution of the artist hospitality plan
- Assisted in managing backstage operations, facilitating communication between artists and crew members.
- Streamlined inventory processes for production supplies, enhancing resource availability and efficiency.
- Collaborated with cross-functional teams to optimize workflow processes, resulting in improved event delivery timelines.
- Supported current production needs by moving items between equipment, conveyors, and staging areas.
- Improved inventory management by accurately tracking materials usage and updating records accordingly.
- Improved team morale and productivity with regular coordination meetings and clear communication.
University Assistant
Multicultural Center, Georgia State University
10.2021 - 05.2024
- Initiated and promoted cultural events, fostering community engagement.
- Facilitated workshops for students and staff, promoting collaboration.
- Managed social media and designed promotional materials to boost event participation.
- Collaborated with student organizations to foster community relationships and support cultural awareness.
- Contributed meaningfully towards research projects relevant to my field of expertise, enhancing both personal knowledge and institutional reputation in the process.
- Liaised between clients and vendors and maintained effective lines of communication.
Marketing Intern
oneRPM Distribution Company
09.2023 - 12.2023
- Aided in developing and implementing marketing campaigns to boost brand visibility and engagement.
- Supported planning and execution of promotional events to aid artist and label partners.
- Conducted targeted outreach to local DJs, securing playlist placements to amplify artist exposure.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
- Participated in brainstorming sessions, contributing ideas that were incorporated into marketing campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
Rotational Intern
Fjällräven, US Headquarters
06.2022 - 08.2022
- Developed CVENT template for use of national store and corporate events
- Enhanced company's brand experience platform and web design
- Expanded community outreach and brand partnerships by building out new marketing and brand identity approaches
- Conducted market research to identify consumer trends and inform product development initiatives.
- Assisted in the creation of promotional materials, ensuring alignment with brand standards and messaging.
- Presented findings from research projects at internal meetings, contributing to informed decision-making within the organization.
- Helped meet changing demands by recommending improvements to business systems or procedures.
Education
Bachelor of Science - Music Management, Minor in Hospitality Admin
Georgia State University
Atlanta05-2024
Music Industry Essentials -
New York University X Yellowbrick
07-2022
Fashion Marketing Certification -
Rockdale Career Academy
05-2019
Skills
- Public Speaking
- Design Thinking
- Event Management
- Program Development
- Brand Strategy
- Problem-Solving
- Computer Literacy
- Strong Communication
- Emotional Intelligence
- Project management
Affiliations
- Georgia State Honors College
- Gyrl Wonder
- MUSIC Society
- MTM Standard
- National Society of Minorities in Hospitality
- International Association of Exhibitions and Events
- WomenLead in Innovation
Timeline
Production Assistant
One Music Fest
10.2024 - 10.2024
Artist Manager
It’s A G Ting Management
07.2024 - 03.2025
Marketing Intern
oneRPM Distribution Company
09.2023 - 12.2023
Rotational Intern
Fjällräven, US Headquarters
06.2022 - 08.2022
Event Management + Creative Director
Trap Sushi
02.2022 - Current
University Assistant
Multicultural Center, Georgia State University
10.2021 - 05.2024
Bachelor of Science - Music Management, Minor in Hospitality Admin
Georgia State University
Music Industry Essentials -
New York University X Yellowbrick
Fashion Marketing Certification -
Rockdale Career Academy