Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Software
Languages
Timeline
Generic
Gianna Wurzl

Gianna Wurzl

Laguna Beach,CA

Summary

15+ years of global experience in strategy, marketing and business development for ad agencies, startups and Fortune 500 companies. Excels as a passionate, curious and accomplished CEO, Co-Founder and Strategy Director. Develops comprehensive, omnichannel brand strategies that align with business objectives and resonate with target audiences. Hired and led cross-functional teams, collaborated with executive leadership, and partnered with external stakeholders to meet the brands vision of success. Holds a double Bachelor's degree in Business and Art History and 10+ years of agency experience, creating a unique ability to see industry trends very early. Proficient at leveraging data-driven insights, facilitating workshops, and guiding team members to foster a culture of innovation and connection. Possesses a relentless work ethic, while always enjoying the journey. Every problem has a solution.

Overview

16
16
years of professional experience

Work History

Co-Founder & Head of Strategy

Berries Design
04.2020 - Current
  • Created business offering, brand narrative and assets.
  • Tripled revenue in second year.
  • Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers needs and preferences.
  • Designed multiple commercial and residential projects.
  • Presented to executive clients
  • Established foundational processes for business operations.
  • Represented organization at industry conferences and events.
  • Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Networked with other businesses and customers to increase sales opportunities and contacts.
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Monitored performance, identified areas of improvement and devised solutions to address areas of weakness.

Co-Founder & CEO

Quilt
12.2016 - 02.2020
  • Raised venture capital funds ($10m).
  • Visioned technical product offering and user flow.
  • Setup company operations and financial modeling.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Crafted cohesive and engaging brand story that resonated with target audiences and differentiated brand in market.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Hired and managed 10+ person team, both in person and remote
  • Formed thoughtful, connected and diverse company culture.
  • Designed and planned over 500 in person experiences.
  • Conducted market research and competitive analysis.
  • Skilled public speaker with track record of delivering persuasive and memorable presentations that inspire and inform.

Co-Founder & CEO

One Roof
11.2014 - 12.2016
  • Created vision, brand and marketing plan.
  • Setup business operations for global operation.
  • Expanded physical co-working spaces from Australia to California.
  • Managed and designed physical community space.
  • Structured enticing membership offering that grew community to over 100 paying members.
  • Hosted over 150 partner events.
  • Facilitated partnerships with aligned brands to increase reach and awareness.
  • Raised a round of seed capital from angel investors.
  • Secured sponsored space in both Australia and Los Angeles.

Senior Strategist

Isobar
10.2012 - 02.2015
  • Led strategic initiatives for global brands like L'Oreal and General Motors.
  • Managed a large team of designers, copywriters, engineers, to execute marketing campaigns and deliver insights.
  • Created winning pitches to drive revenue and growth.
  • Worked with clients to identify their core problems and solutions.
  • Started internal employee programs to foster connections and expanded thinking.
  • Collaborated with media teams to execute brand goals in market.

Planner

Wunderman
11.2011 - 10.2012
  • Managed every digital piece of global wine brand; from social media management and strategy to future planning and campaign implementation
  • Drove rebranding initiative of global equestrian brand, which involved planning, production and implementation of Facebook, Website and eCRM components
  • Tracked and maintained all financial aspects for each client, billing, reporting and managing client budgets to deliver value based upon predefined expectations
  • Data: delivered key campaign insights and metrics to support strategic implementation with such tools as Google Analytics and Facebook.
  • Conducted comprehensive market research to inform strategic planning decisions and drive growth.

Circulation and Event Planning Manager

Where Magazine - Los Angeles
12.2007 - 03.2009
  • Planned large-scale events, up to 200 attendees, with high-end partners such as, Bloomingdales, Simon Properties, KSL Resorts and South Coast Plaza.
  • Developed key relationships with hospitality and travel industry professionals.
  • Designed invitations and marketing collateral
    Interviewed concierge monthly and highlighted new establishments/trends for customized newsletter I composed to be distributed to over 5000 hospitality professionals.
  • Wrote relevant user content for website weekly.
  • Managed all office operations including: answering heavy phones, ordering supplies, tracking expenses, booking travel and supporting sales team.
  • Compiled confidential audits on quarterly basis
  • Tracked and updated information for multiple websites
  • Streamlined event processes for increased efficiency and cost savings.
  • Coordinated with sales and marketing teams to publicize and promote events.
  • Coordinated travel and accommodations for event attendees and vendors.

Education

Bachelor of Arts - Art History

University of Redlands
Redlands, CA
05.2007

B.B.A. - Marketing

University of Redlands
Redlands, CA
05.2007

Skills

  • Strategic Planning
  • Strategic Partnerships
  • Brand Development
  • New Business Development
  • Fundraising
  • Stakeholder Relations
  • Project Management
  • Media Relations
  • Event Planning
  • Market Research
  • Sales Strategies
  • Expectation Management
  • Operations Oversight
  • Relationship and Team Building
  • Business Consulting
  • Brand Management
  • Customer Relations

Accomplishments

  • Visioned and materialized three successful companies from Australia to California
  • Consulted on the future of a dozen Fortune 500 companies
  • Raised $10m in angel and venture capital funding


Software

Trello

Miro

Excel

Microsoft Office

Hubspot

Asana

Slack

Quickbooks

Powerpoint

Survey Monkey

Languages

Italian
Limited Working

Timeline

Co-Founder & Head of Strategy

Berries Design
04.2020 - Current

Co-Founder & CEO

Quilt
12.2016 - 02.2020

Co-Founder & CEO

One Roof
11.2014 - 12.2016

Senior Strategist

Isobar
10.2012 - 02.2015

Planner

Wunderman
11.2011 - 10.2012

Circulation and Event Planning Manager

Where Magazine - Los Angeles
12.2007 - 03.2009

Bachelor of Arts - Art History

University of Redlands

B.B.A. - Marketing

University of Redlands

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Gianna Wurzl