GIANNA M. SPINA

• Lead cross-functional teams for successful project delivery within scope, schedule, and budget constraints

• Streamlined project management processes by implementing agile methodologies, resulting in improved efficiency and reduced costs

• Presen regular status reports to executive leadership, providing insights into progress made toward achieving key milestones

• Develop comprehensive project plans, identifying risks and mitigation strategies for timely completion

• Manage budgets exceeding $1 million while effectively controlling costs through diligent financial oversight

• Facilitated end-to-end campaign execution amongst agencies, production partners, and internal cross-functional areas to ensure successful and timely delivery of promotional assets for AstraZeneca client

• Successfully supported the delivery of a new label update for BYDUREON BCise brand by launching over 40 promotional assets across Health Care Professional and Direct-to-Consumer markets within a 60-day FDA deadline

• Developed integrated project plans and timelines to ensure full alignment across internal and external stakeholders

• Managed the onboarding of new ANDEXXA brand acquisition by training new marketing team on business processes and objectives

• Responsible for full spectrum of B2C and B2B marketing, and analytics for 35 veterinary clinics across the east coast
• Collaborated across departments including Leadership, Sales, Veterinary Clinics, and Web Development achieving company initiatives
• Achieved a 30% revenue increase within a $750K budget by utilizing focused digital advertising (Google, Facebook, Yelp), PR, and community outreach strategies
• Obtained an 82% retention rate among veterinarians YOY with personalized marketing via digital campaigns, SEO, and email
• Spearheaded launch of 30+ websites through design, layout, and copywriting maintenance in partnership with Digital team

• Managed regional and store level merchandise plans generating $122M in sales per season for 50+ product classifications within Men’s and Ladies Apparel Divisions
• Identified areas of opportunity and risk to ensure profitable sales performance optimization by examining consumer demographics and providing recommendations for product and placement accordingly
• Collaborated with Merchants, Merchandise Planning, and Corporate Leadership to enhance strategic marketing planning process throughout all aspects of Pre and In-Season cycles
• Led a team of interns providing daily projects, preparing training material, and evaluating performance

• Succeeded in a rigorous 14-week Supply Chain program that provided the necessary experience and expertise required to become a Business Analyst
• Developed Pre and In-Season planning projections that identified methods to maximize sales and ensure best practices for product assortment and allocation strategies
• Forecasted and managed ordering of products for Babies Division with an annual budget of $15M by working with Vendors to ensure execution of set goals
• Partnered with the Merchant and Marketing teams to determine products that would go to market. Proposed pricing strategies and promotion of products