Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Jacob C. Giebel

San Diego,CA

Summary

An ambitiously curious, goal-driven, and seasoned leader who is dedicated to developing companies from within. Proven track record of implementing systems and processes to execute large scale strategic marketing plans. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives, all while having fun.

Overview

10
10
years of professional experience

Work History

Owner (acquired, Exited)

Shutter Bombs
San Diego, CA
03.2021 - 09.2024
  • Tripled annual revenue to seven figures within one year of acquiring it as a solo operator.
  • Profitably managed over $50,000 in ad spend across Meta, Google Ads, and TikTok.
  • Created 'Shutter Squad' – a gated community for my extreme VIPs and influencers that grew to over 500 people in the first 5 months (over 5,000 applications).
  • Revamped the entire email infrastructure and designs, achieving 31% of all revenue coming from email.
  • Executed my blueprint for SEO success and maintained a #1 ranking for 'smoke bombs' for several years.
  • Grew the Instagram account to over 50,000 followers in less than a year.

Co-Founder (exited)

Web Neutral Project
Remote
06.2016 - 11.2020
  • Led a high-performing digital marketing team, driving growth from startup to successful company exit.
  • Created and executed a comprehensive digital strategy across SEO, paid media, email, and outreach channels.
  • Collaborated with the development team to integrate 'Calculate, Offset, and Neutralize Your Digital Carbon Footprint' into a seamless web app experience.

Paid Media Buyer (contract)

Wholier
Remote
07.2017 - 09.2019
  • Managed Meta ad campaigns, achieving a 4.2x ROAS and increasing CTR by 18%
  • Worked closely with their design team to create ad-specific landing pages, improving conversion rates by 22%.
  • Optimized retargeting ads and segmented audiences, increasing repeat purchases by 30%

Email Marketing Manager (contract)

ShredLights
San Diego, CA
03.2017 - 02.2020
  • Improved email revenue 17% YOY; achieving 31% of revenue coming from email.
  • Implemented A/B tests for sign-up forms/pop-ups, eventually doubling the opt-in rate.
  • Redesigned all emails for their flows to maintain a consistent brand image.
  • Built out a full content calendar and sales schedule, mapping out each email, segment, and trigger for the corresponding campaign/flow.

SEO Consultant

TAIT | Thinkwell
Remote
02.2016 - 03.2017
  • Conducted a technical SEO audit, improving crawl efficiency by 15% and fixing 150+ 404 errors
  • Resolved keyword cannibalization issues, increasing primary keyword rankings by 20%
  • Optimized internal linking, improving session duration by 18% and reducing bounce rates by 10%

Digital Growth Strategist

OrangeBall Creative
Minneapolis, MN
05.2014 - 12.2017
  • Handled upwards of 7 ad accounts on a monthly basis, spending anywhere from $30k-$100k.
  • Built out the SEO department from scratch while scaling their paid media & email marketing services
  • Built out SOP documents for onboarding clients in Data Studio, along with custom analytical dashboards with Zapier automations to streamline

Education

Bachelor of Science - Applied Psychology, Business Economics

University of Minnesota
Minneapolis, MN
05-2014

Skills

  • Google Analytics (GA4)
  • Google Ads
  • Google Tag Manager
  • Meta Certified Media Buying Professional
  • Hubspot Academy (content marketing, email marketing, seo)
  • SEMrush SEO Toolkit (technical seo, keyword research & competitor analysis)
  • Yoast Academy
  • Klaviyo Academy
  • Shopify Partner Academy (e-commerce marketing certification)

Affiliations

  • Spent ~5 years as a "jack of all trades" at an agency working with businesses of all sizes. They only offered web development services at the time, so I built out all SEO, paid media, and email marketing services for them.
  • Co-founder on a small team (4 of us), once again leading the charge for all things marketing/digital.
  • 20+ freelance clients, mostly e-commerce brands on Shopify.
  • 4 years operating as a (successful) solo operator for the largest smoke bomb distributer in the USA.

References

References available upon request.

Timeline

Owner (acquired, Exited)

Shutter Bombs
03.2021 - 09.2024

Paid Media Buyer (contract)

Wholier
07.2017 - 09.2019

Email Marketing Manager (contract)

ShredLights
03.2017 - 02.2020

Co-Founder (exited)

Web Neutral Project
06.2016 - 11.2020

SEO Consultant

TAIT | Thinkwell
02.2016 - 03.2017

Digital Growth Strategist

OrangeBall Creative
05.2014 - 12.2017

Bachelor of Science - Applied Psychology, Business Economics

University of Minnesota

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Jacob C. Giebel