GIFTY BREWER
Concord,CA
Summary
Results-driven retail management professional with over 10 years of experience determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales.
Overview
11
11
years of professional experience
Work History
Retail General Store Manager
Oak and Fort
06.2023 - Current
- Visual Merchandising: Ensures entire store is merchandised according to corporate standards including displays, mannequins, tables, back of house, cash wrap and creating store map
- Human Resources: Recruiting, Hiring, Terminations and Training staff on company policies
- Training and Development: Training managers and sales associates on sales culture, customer service, loss prevention and store visual standards
- Payroll and Scheduling: Approving Entire team's hours worked are accurate and creating store schedule weekly
- Beating last year's sales goals by over 200%
- Sales: Analysis of store sales trends, KPI's, traffic and market trends to maximizes sales goals.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Leveraged social media and brand marketing to achieve or surpass sales quota by 90%.
- Proven ability to learn quickly and adapt to new situations.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Cultivated strong relationships with vendors, negotiating favorable terms on product selection, pricing, and delivery schedules.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Approved regular payroll submissions for employees.
- Collaborated closely with regional managers to implement corporate initiatives across the entire store network.
- Developed targeted marketing campaigns to drive foot traffic and increase sales during key promotional periods.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Enhanced quality control measures by establishing clear criteria for vendor selection and conducting thorough evaluations of potential partners.
- Analyzed sales and inventory data to determine purchasing needs and reorder points.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
- Reviewed store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
Retail General Store Manager
VANS
08.2022 - 05.2023
- Manages all retail aspects of the store including monitoring customer service, inventory, expense control, risk management, opening and closing and assisting customers in purchasing activities
- Serves as a product knowledge expert with the ability to sell and market a broad range of apparel, including private labels, name brands, and tailored clothing
- Oversees visual merchandising to ensure optimal store layout across each format Creates and innovates interior product presentation concepts that drive positive KPI growth
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Managed financial aspects of the store including budgeting, expense tracking, and payroll administration for optimal cost control.
- Implemented loss prevention measures, resulting in reduced shrinkage levels and increased store security.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Established a positive work environment by fostering open communication and promoting teamwork among employees.
- Resolved customer complaints effectively by addressing their concerns promptly while adhering to company policies.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Improved employee morale through regular recognition programs that rewarded top performers with incentives such as bonuses or promotions.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Retail General Store Manager/ District Recruiter
CLARKS
10.2020 - 06.2022
- Managed all retail aspects of the store including monitoring customer service, inventory, expense control, risk management, opening and closing and assisting customers in purchasing activities
- Manages all HR functions for the team, including interviewing, compensation, hiring selection, onboarding, training, incentives, performance management, and employee relations
- Support Market Leader with candidate interviews and candidate selection for the entire district.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Resolved customer complaints effectively by addressing their concerns promptly while adhering to company policies.
- Improved employee morale through regular recognition programs that rewarded top performers with incentives such as bonuses or promotions.
- Enhanced store profitability by implementing effective inventory management and pricing strategies.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Maintained a clean, safe working environment compliant with all relevant health and safety regulations.
- Managed inventory control, cash control, and store opening and closing procedures.
- Conducted regular performance evaluations for team members, providing constructive feedback and guidance for professional development.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Analyzed sales data to identify trends and adjust merchandising strategies accordingly for maximum profitability.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Interacted well with customers to build connections and nurture relationships.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Refined staffing schedules based on sales patterns, ensuring adequate coverage during peak hours without excess labor costs.
- Established a positive work environment by fostering open communication and promoting teamwork among employees.
Retail General Store Manager
ALDO
08.2018 - 10.2020
- Coached and trained all associates on selling skills, behaviors, and operational procedures which increased store profitability
- Consistently received positive feedback from guests and created repeated business by developing long term relationships with costumers
- Consistently generated additional revenue through skilled sales techniques
- Consistently promoted all company products to increase profitability
- Up-sold products and motivated customers monetary transactions
- Handled cash, check, credit, and automatic debit card transactions with 100% accuracy
- Professionally processed calls daily providing information and service to ensure customer satisfaction
- Compiled inventory lists and worked with vendors for product pricing and special orders
- Maintained Visual upkeep of store through visual and window directives.
- Analyzed sales data to identify trends and adjust merchandising strategies accordingly for maximum profitability.
- Provided excellent customer service, promoting membership loyalty and increasing customer satisfaction rates.
Retail General Store Manager
CHARLOTTE RUSSE
11.2017 - 08.2018
- Managed all HR functions for the team, including interviewing, scheduling, compensation, hiring selection, onboarding, training, and performance management
- Ensured all security procedures were executed daily including opening and closing and cash handling
- Conducted and ran quarterly Inventory with staff
- Educated all employees on shrink percentage, departments with highest loss and company shrink goal
- Prepared an effective shrink action plan that brought store's shrink percentage down by 2% to increase profitability
- Maintained Visual upkeep of store through visual and window directives.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Improved employee morale through regular recognition programs that rewarded top performers with incentives such as bonuses or promotions.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Refined staffing schedules based on sales patterns, ensuring adequate coverage during peak hours without excess labor costs.
- Rotated merchandise and displays to feature new products and promotions.
- Trained and guided team members to maintain high productivity and performance metrics.
- Proved successful working within tight deadlines and a fast-paced environment.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Women's Sales Lead/ Visual Specialist
SAKS FIFTH AVENUE OFF FIFTH
04.2015 - 11.2017
- Analyzed underperforming store brands and categories and determined visual strategies to help improve their performance
- Presented Merchandise in a way that was attractive to the customer and promoted increased sales
- Styled mannequins that cause customers to frequently ask about pieces
- Managed and executed a visual directives and floor sets with close attention to detail.
- Conducted regular walk-throughs to identify areas for improvement and update visuals as needed for maximum impact.
- Analyzed customer feedback data to identify areas for improvement in the visual merchandising strategy, leading to higher satisfaction ratings.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Developed themes, props and lighting for merchandise displays.
- Investigated current trends and innovative techniques to create unique displays.
- Increased sales revenue by strategically placing high-demand products in visually prominent areas.
- Organized special events and in-store demonstrations that showcased new products, boosting brand awareness and sales performance.
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Collaborated with cross-functional teams to execute seasonal promotions and marketing campaigns, driving customer engagement.
- Evaluated competitor strategies by conducting regular market research activities, informing future visual merchandising plans accordingly.
Visual and Lead Co- Manager
AGACI CLOTHING STORE
03.2013 - 04.2015
- Managed all HR functions for the team, including interviewing, scheduling, compensation, hiring selection, onboarding, operational tasks, training, and performance management
- Designed, managed and reviewed of all in-store launches
- Managed store effectively meeting cooperate standards
- Worked with merchandisers, review reports and studies
- Worked closely with Planner to ensure that buys are analyzed for maximum
- Evaluated sales trends, and created methods for sales effectiveness
- Served as liaison with marketing on marketing efforts, product selection, merchandising, etc
- Attended all corporate training programs
- Maintained Visual upkeep of store through visual and window directives.
- Increased sales revenue by training and mentoring staff in effective selling techniques and product knowledge.
- Coordinated visual merchandising efforts across different departments for cohesive displays that maximized sales potential.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Cross-trained existing employees to maximize team agility and performance.
- Implemented loss prevention measures, reducing instances of theft and improving store security.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Education
Certification - Certified Brand Strategist
Lovegevity University
Online03.2024
Bachelor of Fine Arts - Fashion Merchandising
Academy of Art
San Francisco, CA12.2022
Associate of Applied Science - Fashion Merchandising
San Francisco City College
San Francisco, CA12.2017
Skills
- Business Management
- Decision-Making
- Proficient in Microsoft Office, Adobe, Photoshop, Illustrator and InDesign
- Promotional planning
- Performance Analysis
- Purchasing and planning
- Cash Management
- Inventory Management
- Customer Relations
- Product Merchandising
- Marketing and Promotions
- Loss Prevention
- Relationship Building
- KPI Tracking
- Store displays
- Teamwork and Collaboration
- Outstanding communication skills
- Payroll Administration and Timekeeping
- Leadership Development
- P&L Management
- Recruiting and Hiring
- Pricing Strategies
- Store Merchandising
- Performance Reviews
- Revenue Growth
- Sales Analysis
- Goals and performance
- Training and mentoring
- Supply Ordering
- Sales Coaching
- Strategic Planning
- Employee Scheduling
- Stock management
- Forecasting
- Competitor Analysis
- Retail Management
- Strategizing
- Multi-tasking strength
- Market Analysis
- Trends Analysis
Core Competencies And Accomplishments
- Customer Relationship Management. Building relationships with vendors, buyers, planners, and business allocators to ensure to ensure proper product management of inventory within store to maximize profitability. Builds new relationships and grows existing relationships by anticipating the need of clients, follow up and creating a memorable customer service experience. Consistently recognized for exceeding daily sales goals and driving team performance. Exceeded sales targets by 175% and maintained a client experience score of 95%.
- Creativity. Skilled at presenting retail merchandise and products in an attractive, creative, and fashionable way that promotes sales, awareness and catches the attention of the consumer through visual merchandising Leading to store becoming top seller and most profitable in Q2 ,Q3 and Q4, 2013-2023.
- Communication. Effective communication skills and maintains open communication channels. Fosters cross-functional collaboration through actively listening and teamwork. Excellent focused listening skills which aid in identifying the root cause of an issue and gathering information to help in effectively solving conflicts and handle customer complaints and issues.
- Leadership and Development. Appointed as peer coach for the market to help with onboarding, coaching, and training new store managers on best sales practices, process optimization and documentation to minimize risk and increase store effectiveness. Serves as back up to District Manager with supervisory authority to make sound business decisions. Skilled at building effective teams that consistently exceed business sales targets. Ended Fiscal year +12% to Yearly Sales plan at Aldo as Store Manager of Pleasanton Store Manager. Consistently achieving above KPI Goals of 90% or above Email Capture, Sales, Conversion 25%, ADT $80, UPT 3.0.
- Problem Solving. Utilizes data-driven information to solve complex business problems. Collaborates with team, associates, and various stores to help customers with meeting their specific needs.
Timeline
Retail General Store Manager
Oak and Fort
06.2023 - Current
Retail General Store Manager
VANS
08.2022 - 05.2023
Retail General Store Manager/ District Recruiter
CLARKS
10.2020 - 06.2022
Retail General Store Manager
ALDO
08.2018 - 10.2020
Retail General Store Manager
CHARLOTTE RUSSE
11.2017 - 08.2018
Women's Sales Lead/ Visual Specialist
SAKS FIFTH AVENUE OFF FIFTH
04.2015 - 11.2017
Visual and Lead Co- Manager
AGACI CLOTHING STORE
03.2013 - 04.2015
Certification - Certified Brand Strategist
Lovegevity University
Bachelor of Fine Arts - Fashion Merchandising
Academy of Art
Associate of Applied Science - Fashion Merchandising
San Francisco City College
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