Dedicated executive with a 33 -year progressive career in Beauty. Visionary leader with proven track record of driving organizational turnaround and change management. Forward-thinking and proactive with achievements across sales, marketing, advertising and executive management.
Overview
31
31
years of professional experience
Work History
Executive Director, Head of Sales
Estée Lauder Companies
New York, NY
07.2021 - Current
Cultivated interpersonal skills by building positive relationships with others.
Identified issues, analyzed information and provided solutions to problems.
Developed and maintained courteous and effective working relationships.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Passionate about learning and committed to continual improvement.
Excellent communication skills, both verbal and written.
Demonstrated respect, friendliness and willingness to help wherever needed.
Worked effectively in fast-paced environments.
Self-motivated, with a strong sense of personal responsibility.
Proven ability to learn quickly and adapt to new situations.
Field Director
Estee Lauder Companies Inc
Chicago, IL
07.2012 - Current
Attended weekly meetings with Head of Sales and Executive Directors to discuss and optimize strategies.
Recruited talented individuals to bring High Touch skills to all retail partners. Developed 8 talented Executives and 6 Coordinators to successfully evolve High Touch/No Touch experiences.
Furthered brand awareness through social selling and grass roots initiatives. Leveraged Social Media to help teams attract new consumers, resulting in over $500.0 m in event sales in 12 months.
Developed and implemented new strategies and best practices in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Leveraged test and learn opportunities to drive retail sales thru omni channel and brick and mortar, resulting in $40.0 in social selling volume in under 4 weeks. Total social selling results in 6 months were $82.0 during Covid-19 lock-down period.
Conducted tests on emerging "virtual -try on" trends and capitalized on learnings to develop new services and strategies to attract new users upon re-entry into stores.
Developed program to develop and promote managers from within, building and maintaining cohesive leadership structure. Elevated key executives to leverage their expertise cross-functionally.
Developed innovative sales and marketing strategies to facilitate business expansion in the Multi-Specialty channel. Deployed learnings to Department Store channel to elevate customer experience.
Oversaw business-wide changes to modernize procedures such as virtual events, trainings and meetings , especially during pandemic lockdown.
Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies. Focused business capture strategies on retaining existing customers while actively engaging new.
Consistently achieved or exceeded sales goals through effective leadership, time management and resource allocations. RY 2019 achieved $44.6 M, 15% YOY increase and 100% of sales plan.
Sales and Education Director
Estee Lauder
Chicago, IL
09.1993 - 06.2012
Expanded YOY revenue by $12.0 m thru 2012, resulting in achieving sales plan and market share growth.
Align Brand Strategy with achieving sales plans thru tactical decision making and clear communication.
Developed new business by networking with prospects thru community outreach resulting in more diverse pull strategies.
Lead market in over-the-top events to strengthen brand initiatives and maximize outreach.
Implemented marketing and sales campaigns to effectively brand Estee Lauder's Prestige platform.
Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
Build collaborative relationships with field staff and retail partners.
Education
Bachelor of Arts - Communication And Multi-Media Journalism
Loyola University
Chicago
01.1988
Skills
Executive Leadership and Team Development
Strategic Planning and Execution
Cross-Functional Collaboration
Organizational and Business Development
Profit and Loss Management
Complex Problem Solving and Results Orientation
Change and Growth Management
Trained Media Relations and Exceptional Communication skills (Written and Verbal)
Channel Management Experience (traditional and Omni)
Accomplishments
Estee Lauder Companies Open Doors Women's Leadership Program Member
From Every Chair Executive Development Program Mentor
Piloted the Estee Lauder Brand introduction and launch into ULTA
Lead teams in new customer capture model of grass roots events and social selling
Change Leader and Champion for Fueling Retail Excellence
Career Exemplary Performance Reviews
Affiliations
Women's Leadership Network
From Every Chair Leadership Program
NOBLE- Network of Black Leaders and Executive
ELC Asian Affinity Group
Gen-Next ERG
Timeline
Executive Director, Head of Sales
Estée Lauder Companies
07.2021 - Current
Field Director
Estee Lauder Companies Inc
07.2012 - Current
Sales and Education Director
Estee Lauder
09.1993 - 06.2012
Bachelor of Arts - Communication And Multi-Media Journalism