GIGI PETERKIN

Pivoted consulting business into full-service boutique PR agency. Created the firm to represent women entrepreneurs after noticing their low representation as experts in the media (8%) despite owning 42% of US businesses and generating $1.7 trillion into the US economy.

Successes include:

• Media placements for clients in outlets including InStyle, DIVA Magazine, Good Morning LA, Good Morning Chicago, NY Times, the Washington Post, almost 100 podcasts
• Increased media relationships nationally
• Media outreach program: quarterly email campaign to provide media with names of clients for expert's list (media has cited barrier to including women as experts is finding them - Amplify PR builds the bridge!)
• Product placements in more than 200 newspapers and on GMA
• Documentary feature on PBS's Viewpoint with Dennis Quaid

• Continually maintained and improved company's reputation and positive image in markets served.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Created, produced, and implemented the global marketing strategy for an international research and patient advocacy rare disease nonprofit foundation
• Managed staff, departmental budget & worked cross-functionally with Development to meet Foundation’s goals
• Select successes include:
• Directed a complete organizational re-brand; launched new brand on live TV during the opening bell of the NYSE
• Increased overall organizational online traffic, donor engagement, and fundraising:
• 73.3% increase in new users to online accounts; 26.7% increase in returning users & 10.4k interactions
• More than 1M impressions across all online assets (over 2-week period)
• Influencer Campaigns: 44% increase in Twitter engagement and an 85% increase in influence (measured through re-tweets and mentions of branded hashtags by online influencers)
• Pitched to Leadership & produced the NKI Corporate Donor Case for Support collateral resulting in $1M raised (SAMPLE AVAILABLE UPON REQUEST)

Served as communications and marketing strategist and coach to a variety of clients. Created & produced communications and marketing campaigns that increased clients' brand awareness, built relationships, and drove sales.

Select successes include:

• Doubled book sales for independent author with a blogger “speaking” tour
• Coached Philadelphia-based creative to grow her business by 400% with targeted communications campaign and in-bound marketing lead generation
• Consulted for a variety of executives and firms in PR, communications, healthcare, entertainment, and creative fields
• Grew coaching and consulting business by 50% year-after-year

Thought Leadership

• Wrote, produced and delivered PR crisis management seminars and social media best practice courses for employees and executives in health, media, and entertainment
• Launched “Building Online Communities” workshops at the renowned #140 Conference (Montreal, Canada)
• Hosted the Successful Failure and Keeping Curious Podcasts

Based in New York City, I built & led the Digital Health vertical for Edelman, the world's largest PR firm, serving clients seeking to engage with the media and the public within current regulatory guidelines

Select successes include:

• Directed Digital Health strategy for accounts in NY Health and NY Consumer Health teams for brands including Claritin, Dannon, GE Healthcare, J&J, GSK, Kaiser Permanente, Merck, AstraZeneca, and others
• Participating in the creation of effective, viral PR campaigns interacting directly with the public within FDA guidelines

Embedded knowledge with in the firm through comprehensive training for colleagues on:

• Social media monitoring and interaction
• Online crisis management
• How to sell digital programs to healthcare clients to drive an increase in online healthcare programming within the Health P&L

Thought Leadership

• Presented twice at SXSW in 2011 & 2012 (1200 presentations submitted, less than 400 accepted)
• Co-authored Edelman's Digital Crisis Management position, published in leading PR Trade publication
• Wrote, produced & presented international Social Media Learning & Development programs
• Created and delivered workshops for clients nationally and internationally including clients in Paris, France and London, UK

I was hired to create, grow, and govern the AstraZeneca (AZ) US Corporate online brand, and to integrate that brand with the Global AZ footprint and branding using social and interactive media

Successes include:

• Created one of the first interactive social media programs for Pharma in the US within 6 months of starting new role
• Launched the first AZ US interactive Corporate Blog (www.azhealthconnections.com) and interactive AZ US Corporate Facebook page within FDA guidelines
• Led cross-functional team of Compliance, Legal, Regulatory, Marketing, and Communications executives to create AZ US Corporate Social Media Guidelines and Best Practices for Social Media in a Regulated Industry
• Directed AZ Corporate Communications FB ad campaign, resulting in Facebook page growth from 200+ fans to 11,000+ fans in six weeks, a 56-fold increase
• Wrote & produced Digital Media Best Practice programs for US Corporate staff and C-Suite Executives
• Contributed to AstraZeneca's White Paper submission to FDA on Social Media Policy and Digital Best Practices in Pharma
• Collaborated with and created programs with influencers at all levels of the organization including C-Suite, lateral partners, and staff
• Provided in-house strategic communications counsel; created an internal campaign that led to a 37% increase in employee satisfaction with internal Global IT Services

As a consultant within AstraZeneca (AZ) R&D I worked globally across AstraZeneca's sites in the U.S., London, and Sweden to:

• Direct, write, and launch the Global AZ Clinical Development Organizational Change Management Program for 4,000+ Clinical R&D employees (as member of a cross-functional team)
• Introduce and implement social media channels in Clinical Development as part of ongoing communication campaigns
• Provide communications counsel to international Clinical Development Leadership and HR executives
• Create internal communications and change management campaign for the displacement of 400+ international employees (as member of an international cross-functional team)
• Write & produce regular employee communications relating to internal projects, the external pharmaceutical marketplace, and business development

• Inquire for accomplishments and information.

Inquire for accomplishments and information.

Inquire for accomplishments and information.