Summary
Overview
Work History
Education
Skills
Core Competencies
Timeline
Hi, I’m

Gil Reichert

Dresher
Gil Reichert

Summary

Growth marketing and analytics executive with 20+ years of leadership driving revenue impact for high-growth healthcare technology companies. Expert in leveraging AI-driven marketing automation, predictive analytics, and Generative AI to build scalable demand-generation engines and advanced ROI attribution models. Skilled in architecting data infrastructure and marketing technology stacks that optimize pipeline performance and enable multi-touch revenue attribution. Adept at cross-functional leadership, data-driven strategy, and AI-powered decision making to accelerate growth and maximize marketing efficiency.

Overview

22
years of professional experience

Work History

Aidoc

Senior Vice President Growth Marketing
08.2023 - 10.2025

Job overview

  • Lead a global growth marketing organization for a pioneering clinical AI company whose solutions run in over 1,000 hospitals worldwide and have raised $250M in venture funding.
  • Architect and execute the company’s AI-driven growth strategy, leveraging predictive analytics, machine learning models, and marketing automation to optimize lead acquisition, pipeline velocity, and LTV/CAC ratios.
  • Built a best-in-class growth team and operating model spanning paid media, non-paid/organic activation, and lifecycle marketing, integrating AI tools for campaign optimization, content personalization and real-time performance forecasting.
  • Oversaw marketing operations and budget management, establishing a reporting framework that applies AI analytics to attribute revenue impact and continuously refine the channel mix.
  • Partner with sales, product, and finance leaders to align GTM strategy, implement AI-powered account-based marketing (ABM) tactics, and accelerate new logo acquisition and account expansion.
  • Monitor evolving paid and non-paid channels, using AI trend analysis and algorithm insights to maintain growth KPIs while scaling multi-channel campaigns.
  • Remote

Viz.ai

Vice President Performance Marketing
04.2021 - 06.2023

Job overview

  • Directed all performance marketing functions across 20+ channels, including website, tradeshows, and events.
  • Built the entire lead-management process from top- to bottom-of-funnel, ensuring seamless marketing-to-sales handoffs.
  • Established a marketing impact contribution model and reporting framework to clearly attribute marketing’s influence on revenue.
  • Partnered with sales leadership on ABM 1:1 strategies and account targeting, aligning objectives and key results with corporate OKRs.
  • Remote

TigerConnect

Vice President, Analytics & Marketing Operations
11.2016 - 03.2021

Job overview

  • Oversaw all marketing programs for enterprise, SMB, and client teams across digital demand generation, tradeshows, website, and nurture programs.
  • Managed enterprise business development team, optimizing outbound programs and sales meeting generation.
  • Designed performance metrics for lead funnel progression and market analysis, driving efficiency and data-driven decision making.
  • Led daily use of Marketo, Salesforce, Definitive Healthcare, and Google Analytics to measure and improve campaign results.
  • Remote

NextGen Healthcare

Director, Analytics & Marketing Operations
07.2013 - 11.2016

Job overview

  • Developed key performance dashboards and pipeline reporting tools tracking opportunities from lead generation through revenue realization.
  • Managed two Marketo instances and led marketing automation operations to ensure accurate tracking and nurturing of leads.
  • Directed Marketing Operations and Marketing Account Representative teams, optimizing lead management and sales alignment.

Thomson Reuters

Marketing Operations & Analysis Manager
06.2011 - 07.2013

Job overview

  • Provided global support for marketing operations, analysis, and CRM systems (Eloqua & Salesforce).
  • Led rollout of global lead-scoring framework and management processes, training teams to drive adoption.
  • Created HTML web forms to support global e-marketing initiatives and improved campaign performance reporting.

A.C. Moore

Direct Marketing Analyst
02.2010 - 06.2011

Job overview

  • Designed targeted customer communications to increase loyalty and retention for the Rewards program.
  • Analyzed offers and incentives to improve response rates and coordinated customer service communications across stores and call centers.

RSM McGladrey

Marketing Specialist
06.2008 - 11.2009

Job overview

  • Developed client-specific campaigns, surveys, press releases, and event marketing to boost brand presence.
  • Planned and executed high-profile client events and created radio ads to increase local market awareness.

Relevante, Inc.

Marketing Coordinator
12.2005 - 06.2008

Job overview

  • Created all marketing materials for consulting and sales teams, including original graphics and presentations.
  • Coordinated CPE conferences and career workshop series, enhancing brand visibility.

MWI

Marketing Consultant
07.2003 - 02.2005

Job overview

  • Delivered strategic marketing support for small-business clients, including campaign design and market research.

Education

Arcadia University
Glenside, PA

B.A. from Business Management (Marketing Emphasis)
01.2003

University Overview

  • Men’s Basketball Team (4 years)
  • Member, Event Planning Committee

Skills

  • CRM & Marketing Automation: Salesforce (Sales Cloud, Marketing Cloud, Lightning), HubSpot (Marketing & Sales Hub) Marketo, Eloqua, Pardot
  • Analytics & Attribution: Google Analytics 4, Google Ads, Bing Ads, Multi-Touch Revenue Attribution, Predictive & AI-Powered Analytics, Marketing ROI & Pipeline Forecasting
  • AI & Growth Marketing Tools: Generative AI (ChatGPT, Jasper), AI-driven ABM & Lead Scoring (6sense, Demandbase), AI-powered campaign optimization, AI chatbots & conversational marketing platforms, Intent Data Platforms, Predictive Lead Nurturing & Personalization
  • Advertising & Demand Generation: LinkedIn Sales Navigator, LinkedIn Marketing ZoomInfo, Paid Social & Search, Display, Programmatic Channels, Multi-Channel Growth Strategy
  • Technical & Web Skills: HTML, JavaScript, CMS Platforms, Data Enrichment Tools, Marketing Stack Integrations, Advanced Excel & Access, Automation Workflows
  • Other: Cross-Functional Team Leadership, Data-Driven Decision Making, Testing & Experimentation (A/B & Multivariate)

Core Competencies

Core Competencies
  • Growth & Demand Generation
  • AI-Driven Marketing Automation
  • Predictive Analytics & Forecasting
  • Marketing Operations
  • Revenue Attribution & Multi-Touch ROI Modeling
  • Generative AI for Content & Campaign Optimization
  • AI-Powered ABM Strategy
  • Lead Scoring & Lifecycle Design (AI/ML Models)
  • Salesforce
  • Marketo
  • Eloqua
  • HubSpot
  • Pardot
  • Google Analytics 4
  • Data Enrichment & Intent Data Platforms (6sense, Demandbase)
  • Advanced A/B & Multivariate Testing
  • Cross-Functional Leadership
  • Data-Driven Decision Making
  • Team Development & Coaching

Timeline

Senior Vice President Growth Marketing
Aidoc
08.2023 - 10.2025
Vice President Performance Marketing
Viz.ai
04.2021 - 06.2023
Vice President, Analytics & Marketing Operations
TigerConnect
11.2016 - 03.2021
Director, Analytics & Marketing Operations
NextGen Healthcare
07.2013 - 11.2016
Marketing Operations & Analysis Manager
Thomson Reuters
06.2011 - 07.2013
Direct Marketing Analyst
A.C. Moore
02.2010 - 06.2011
Marketing Specialist
RSM McGladrey
06.2008 - 11.2009
Marketing Coordinator
Relevante, Inc.
12.2005 - 06.2008
Marketing Consultant
MWI
07.2003 - 02.2005
Arcadia University
B.A. from Business Management (Marketing Emphasis)

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